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WorksheetsSocial Media
Total questions: 77
Worksheet time: 4hrs 51mins
True or False: Social media marketers should keep return on investment (ROI) in mind to measure the amount gained from an investment relative to the investment’s cost.
True
False
________ is the most popular photo-sharing social media application.
pintrest
snapchat
What does SWOT stand for in the term SWOT analysis?
Sales, weaknesses, opportunities, and time
Strengths, weaknesses, opportunities, and threats
Strengths, weaknesses, objectives, and time
Sales, worth, opportunities, and threats
Fishman is watching a YouTube video and a semi-transparent block ad pops up on the lower portion of the video. Which of the following YouTube ad types is he seeing?
display ad
skippable video ad
Overlay ad
Bumper ad
If Rhonda's Roadside diner wants to post six images in one Instagram ad in which the images loop music plays automatically, what type of Instagram ad should it use?
photo ad
carousel ad
slideshow ad
story ad
Which of the following countries has the most Snapchat users?
France
The United Kingdom
India
United States
True or False: A social media analytics plan is the actuation of various strategies to help increase the level of overall engagement across social media platforms.
True
False
True
False
White space is ________.
Used in HTML codes to avoid clutter
Any area of a design that is purposely left empty
A term used to describe the spaces between text
A popular social media marketing software
Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period?
Dot-com bubble
Internet marketing era
Digital bubble
Digital era
True or False: In comparison to other age groups, internet users who are 56+ years old are most likely to use YouTube.
true
false
Which of the following best describes social media reach?
The number of countries in which customers have reacted to a company’s social media activity
The number of people who have been exposed to a company’s social media activity
The number of people within a target market who have interacted with a company’s social media activity
The number of people who follow a company’s social media account
Leo’s Pizzeria wants to use Facebook to increase revenue, so it develops a social media marketing plan and runs targeted ads. Which of the following best describes what Theo’s Pizzeria is using?
Retargeting
Monetization
Authentication
Media buying
True or False: In comparison to other age groups, internet users who are 18-29 years old are most likely to use Twitter.
True
False
True or False: Chuck's Restaurant posts a giveaway on Instagram. Within the first two days, the post is seen by 4,500 people. Each of these exposures to the post is considered an interaction.
True
False
True or False: Evergreen content stays relevant to its readers.
True
False
If a company tracks response time on its social media accounts, which of the following goals would it most likely have?
To increase brand awareness
To grow its email list
To increase customer advocacy
To excel in customer service
This is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.
Search engine audit
Organic marketing
Content search marketing
Search engine optimization
If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing?
Running a YouTube ad campaign
Black hat marketing
Building brand awareness via bumper ads
Influencer marketing
True or False: Among age groups of internet users, the group of 18-29 year-olds is most likely to use Facebook.
True
False
Zips Auto, a vehicle rental service, created a video that is a compilation of videos it gathered from people who have used the vehicles it rents to travel, attend events, etc. Which of the following best describes this type of content?
Inorganic
Paid
Owned
Curated
What are the 4 Ps of marketing?
People, Price, Promotion, Product
Place, Product, Promotion, Priority
Principle, Product, Promotion, People
Product, Price, Place, Promotion
In reference to social media marketing, which of the following is an example of organic content?
A video a company pays to promote on Facebook
A PPC ad that appears at the top of search engine results
An image a company creates and shares on Instagram
A product review that a paid influencer posts on YouTube
True or False: With paid social media advertising, a company’s “audience” is the segment of people that the company deliberately choose to advertise to through various demographic selections.
True
False
True
False
What are the three main goals of marketing?
Build customer awareness, acquire new customers, and create new products
Build customer awareness, acquire new customers, and create new products
Increase sales, build customer awareness and loyalty, and acquire new customers
Write promotional emails, create ad campaigns, and acquire new customers
Increase sales, optimize ad and marketing campaigns, and create concepts for new products
________ is the simulation of human intelligence processes by machines, especially computer systems.
Artificial intelligence
Search engine optimization
Targeted marketing
Boosting
The majority of Instagram users are ________.
Male
Female
True or False: Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and sharing their content.
True
False
Which of the following best describes the relationship between social media marketing and digital marketing?
Social media marketing is just one component of digital marketing.
Digital marketing is just one component of social media marketing.
Social media marketing and digital marketing are the same.
Social media marketing and digital marketing are not related.
Which of the following is an example of social proof?
A customer review on a website
Star ratings for a product
The sharing of a blog post on social media
All of the above
True or False: A key performance indicator (KPI) is a metric to evaluate success.
True
False
When were social media sites first introduced?
2010
1997
1990
2003
Which of the following best describes the difference between content curation and content creation?
Content curation is the process of manually creating a piece of content, while content creation is the process of gathering and compiling other pieces of content.
Content curation and content creation are the same thing.
Content curation is the process of gathering and compiling pieces of content, while content creation is the process of manually creating a piece of content.
Content curation is the process of gathering research for a project, while content creation is the process of completing a project.
The majority of Snapchat users are ________.
Male
Female
True or False: Every business should use Instagram for social media marketing.
True
False
True or False: Cost per click is an advertising approach in which the advertiser pays if the advertiser’s ad is clicked.
True
False
If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed?
The rule of thirds
The 80-20 rule
The rule of balance
The 50-50 rule
A company must have a ________ account before it can create ads on Snapchat.
Snapchat Business
Snapchat Premium
Snapchat Marketing & Advertising
Snapchat Ads Manager
A ________ defines a business’ objectives and assists in ensuring its content is working toward identified goals.
Social media audit
Social media marketing strategy
Content calendar
Social media analytics plan
If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used?
PPC advertising
Web optimization
Content marketing
Outbound marketing
If a company wants to know if its social media marketing efforts are generating money, which of the following metrics should it track?
Conversions
Revenue
Audience growth
Website traffic
________ was the first true social media network.
MySpace
YouTube
A _______ is a statement or phrase that encourages audience response.
Personal brand statement
Keyword
Mission statement
Call to action
True or False: Social media marketing is a form of inbound marketing.
true
false
Snapchat, WhatsApp, and Facebook Messenger are examples of ________ applications.
Instant messaging
Text messaging
Public forum
DataDriver shares a report on Twitter of various digital marketing trends. The report is designed creatively; the data is represented visually, incorporating images and a bit of text. Which of the following best captures what DataDriver shared on Twitter?
A stock image
A GIF
An infographic
A status update
If Buff and Big, a gym, shares eight images in a single Facebook ad, which of the following Facebook ad types is it using?
Slideshow
Canvas
Carousel
Video
________ is the time between the start and completion of a specific campaign.
Lead time
Conversion rate
Lead rate
Conversion time
Which of the following best describes a social media audit?
The process of gathering and analyzing data and behavior from social media profiles, then using that data to make better business decisions
A business metric used to evaluate the success of an organization, employee, etc.
An examination of a business’ social media activity
The process of gathering and analyzing information about customers’ needs and preferences
Snapchat was the first ________ application.
Photo-sharing
Video-sharing
Data-deleting
Instant-messaging
True or False: A brand is the distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.
True
False
Billy visited Apothecary.com and provided her email to receive a monthly newsletter. After receiving a few emails from Apothecary, Billy decides to fill out a form on the website that shows she is interested in purchasing a product. Which of the following would Apothecary use to describe Billy?
Lead
Audience
Influencer
Follower
GamerPro, a video game subscription service, wants more people to visit its website, so it decides to run ads on Snapchat. Which of the following Snapchat ad types would best fit GamerPro’s needs?
Story Ad
App Install
Web View
Long-form Video
Social media marketers operate largely under which of the 4 Ps?
Product
Promotion
Place
Price
A keyword is ________.
A word or phrase for which accompanying search results are displayed when typed into a search engine
A snippet of text that tells a search engine what a social media account is about
A piece of programming language that tells web browsers how to display information
The first word in a headline or caption of any content posted on social media
What do Instagram, Oculus, and WhatsApp all have in common?
They are owned by Facebook.
They are owned by Facebook.
They were all originally social media sites.
They are the top three largest social media sites.
They are social media planning programs.
Which of the following is an example of a SMART goal?
Improve customer retention rate by 5 percent by March 15 by responding to every social media mention within 15 minutes during all business hours
Improve customer retention rate by 5 percent by March 15 by responding to every social media mention within 15 minutes during all business hours
Increase sales by the end of the month by making more calls, posting more frequently on social media, and sending more emails
Increase brand awareness by liking more photos on Instagram and writing longer captions for all social media posts
Improve brand sentiment in two weeks by paying to promote Facebook posts that have to do with charitable efforts
Which of the following is NOT a metric a business should use to measure brand awareness?
Reach
Shares
Bounce rate
Impressions
________ is the study of historical data to research potential trends, project the effects of future decisions, and evaluate the performance of past decisions.
Market research
Analytics
Artificial intelligence
Data mining
Which of the following countries has the most YouTube users?
The United States
India
The United Kingdom
Russia
Darren calls out Barry’s, a local burger joint, on Twitter for not providing a modern, fresh take on fast food. Which of the following would be a good plan of action for Barry’s to try to manage the situation and its reputation?
Ignore Darren’s complaint
Let the issue sit for a few days and respond later
Respond to Darren without actually addressing his criticism
React quickly and transparently about his criticism
A social media influencer is ________.
Someone with a relatively large following on social media who uses it to exert influence in his or her area of expertise
Anyone who uses social media to increase his or her followers
Someone who enjoys using social media and shares both organic and paid content on a regular basis
Someone who has at least 100,000 followers on a social media platform
Facebook uses a ________ to show businesses how relevant or non-relevant their advertising efforts are.
Relevance score
Authority grade
Usability rating
Value report
________ are the most important metrics for a business.
Awareness metrics
Key performance indicators
Conversions
Engagement metrics
Dixie’s Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that viewers will purchase more dresses on its website. In this scenario, which of the following actions would be a conversion?
A person clicks a link on one of the ads
A person follows a link on one of the ads to Dixie’s website and then adds a dress to the online shopping cart
A person follows a link on one of the ads to Dixie’s website and then purchases a dress from the website
A person follows Dixie’s Dress Shoppe on Instagram after seeing a Facebook ad
If a company shares customers’ posts on social media, which of the following types of content is it taking advantage of?
Inorganic content
User-generated content (UGC)
Owned media
Paid media
Dr. Tom’s decides to run a Facebook ad campaign for its vegan, sulfate-free moisturizers. It targets ads toward single women who make around $35,000 a year and interact with health and wellness pages. What method is Dr. Tom’s using to ensure it reaches its desired audience?
Exact targeting
Segmentation
Organic targeting
Influencer targeting
Which of the following best describes marketing?
The process of communicating a company’s value to customers
The process of directly promoting a product or service
The process of creating and maintaining the identity of a brand
A range of activities that assist customers in resolving issues
True or False: Ollie, a skateboard retailer, shares a video on Facebook, Instagram, and YouTube of its customers’ craziest wipeouts. The video performed significantly better than any other post it had ever shared. Ollie’s video is an example of unicorn content.
True
False
If a company wants its ad to appear on the “Trends for you” section on Twitter, what kind of promotion should it run?
Promoted Tweet
Promoted Account
Promoted Trend
Promoted Page
True or False: A lookalike audience on Facebook is an audience that a marketer chooses based on specific demographics.
True
False
________ began as a side project that was initially designed to function similarly to instant messaging.
Snapchat
If Motocross Central wants to increase awareness via video, which of the following types of Twitter ad campaigns should Motocross Central run?
Awareness
Video views
Followers
Website clicks
True or False: In comparison to other age groups, internet users who are 30-49 years old are most likely to use Snapchat.
True
False
The majority of Facebook users are ________.
Male
Female
True or False: In terms of location, Twitter users are spread out fairly evenly between urban, suburban, and rural areas but are slightly more likely to live in urban areas.
True
False
Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience?
Millie is 40 years old, is married, earns $35,000 a year, and searches terms like “recyclable materials.”
Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like “mom life hacks.”
Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and searches terms like “best elementary schools near me.”
Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and searches terms like “affordable childcare.”
If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?
Cross promotion
Search engine optimization
PPC advertising
Outbound marketing
