Created to deal with issues that are in the public’s interest but are also related to the company or its products.

Promotions inform customers about noncontroversial issues that are in the public’s best interest.

Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.

Designed to promote a firm’s prestige or its features.

Aims to stimulate demand, or desire, for an entire class of goods or services.

A kind of product promotion intended to stimulate demand for a particular brand or product.

To persuade customers to buy a particular good or service. 

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

The combination of promotional tools -- including advertising, public relations, personal selling, sales promotion, and social media -- used to reach the target market and fulfill the organization's overall goals.

Short-term incentives to encourage the purchase or sale of a product or service.

Public information about a company, product, service, or issue appearing in the mass media as a news item.

A purchase situation involving  a personal, paid-for-communication between two people in an attempt to influence a sale.