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WorksheetsCSS-Knowledge Check 1.2
Total questions: 10
Worksheet time: 5mins
These customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
These customers tend to make a quick purchase decisions, often buying inexpensive items that are not of high importance to them.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
These customers tend to spend a lot of time checking out products and prices through online sites, visiting different stores and comparing retailers ads.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily include making a purchase.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
These customers have an early adopter mindset, and want to be recognized as trendsetters by others.
Innovation/trend buyers
Impulse buyers
Recreational shoppers
Comparison shoppers
These shoppers have typically enjoyed repeated and valued positive customer experiences with a particular retailers.
Loyal customers
Followers
Recreational shoppers
Comparison shoppers
These shoppers are rarely the first to try new products.
Loyal customers
Followers
Recreational shoppers
Comparison shoppers
Which of the following is the term for behavior influences that come from a customer's family and friends?
External commercial cues
External social cues
Internal physical cues
Retailer cues
Which of the following is the term for behavior influences that come from retailer's marketing?
External commercial cues
External social cues
Internal physical cues
Retailer cues
Which of the following is the term for behavior influences that come from a customer's own needs?
External commercial cues
External social cues
Internal physical cues
Retailers cues
