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WorksheetsIntegrated Marketing Mix
Total questions: 11
Worksheet time: 15mins
A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?
Product
Price
Place
Promotion
To create a customer awareness, to arouse customer interest, to educate customers as they evaluate their buying choices, and to close the sale and deliver the products are attributed to this particular marketing mix.
Product
People
Positioning
Price
What is a target audience?
The people the business want to sell to
The people the business does not want to sell to
The people the business want to work for them
A and C
None of the above
An item that is built or produced to satisfy the needs of a certain group of people.
Place
Process
Promotion
Price
Product
Which of the Boston Matrix categories are being described here: A fast growing market leader.
Star
Cash Cow
Problem Child/Question Mark
Dog
Which of the Boston Matrix categories are being described here: a business unit that generates more cash than it needs to maintain its market share.
Star
Cash Cow
Problem Child/Question Mark
Dog
Which of the Boston Matrix categories are being described here: a business unit that shows rapid growth but poor profit margins.
Star
Cash Cow
Problem Child/Question Mark
Dog
Which of the Boston Matrix categories are being described here: a business unit that has low growth potential and a small market share.
Star
Cash Cow
Problem Child/Question Mark
Dog
