WorksheetsSession 5: Types of bias in qualitative research
Total questions: 7
Worksheet time: 4mins
The participant chooses to agree with the moderator or researcher. Some participants may agree just to complete the interview.
Acquiescence bias
Social acceptability bias
Habituation bias
Sponsor bias
Such a bias can occur if a participant gets influenced by the sponsor’s reputation or mission statement.
Acquiescence bias
Social acceptability bias
Habituation bias
Sponsor bias
Such a bias can occur when participants provide the same answers in response to similarly-worded questions.
Acquiescence bias
Social acceptability bias
Habituation bias
Sponsor bias
Many participants respond inaccurately just so that they could be liked or think that they would be better accepted.
Acquiescence bias
Social acceptability bias
Habituation bias
Sponsor bias
Questions that lead the participants in the direction of probable outcomes may result in biased answers.
Confirmation bias
Question-order bias
Leading questions and wording bias
This most common bias occurs when a researcher interprets the data to support his or her hypothesis.
Confirmation bias
Question-order bias
Leading questions and wording bias
Participants may compare and judge questions based on their response to the first question, resulting in a biased and inaccurate answer.
Confirmation bias
Question-order bias
Leading questions and wording bias
