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WorksheetsServices Marketing Introduction
Total questions: 8
Worksheet time: 4mins
_____________ are deeds (actions), processes and performances provided or coproduced by one entity or person for another entity or person.
Products
Processes
Services
Derived Services
–hospital, medical practice, dentistry, eye care are included in
Hospitality Industry
Heatlh Care Services
Telecommunication services
Transport services
More than 50 percent of India's GDP is contributed by
Manufacturing Industry
Service Industry
Agriculture Industry
IT Industry
Production, Distribution and Consumption are simultaneous process in Goods Industry
True
False
•Industries or companies whose core product is service is called
Service as a Product
Customer service
Derived Service
Service Industries
The core offerings of hospitals, hotels, and banks are primarily deeds and performances and therefore, are _________________.
Attributes
Experiences
Goods
Services
_____ is a key determinant of whether an offering should be classified as a product or a service.
Physicality
Audience passivity
Intangibility
Perception
Companies like IBM and HP – IT consulting services are examples for
Service as a Product
Customer service
Derived Service
Service Industries
