Which feature would a marketer use to build a Send Classification? (Choose 2)

Northern Trail Outfitters wants the From Name on the monthly Newsletter to come from a specific User

who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

In an effort to improve open rates, the email marketing team would like each of its campaigns to have an

engaging Firm Name. What should the email team setup for each campaign?

Which send process can use Sender Profiles? (Choose 3)

NTO wants to send promotional holiday emails to subscribers who have identified their favorite store

locations. Which two actions should NTO take in order to utilize their subscribers' location preferences?

Choose 2 answers

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the

marketer wants to minimize the number of invalid email addresses on the list, and add a level of security

when using Web Collect functionality. What is the optimal way to accomplish this task?

A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to

send? (Choose 3)

NTO just hired a new associate who is brand new to Email Marketing to start creating and deploying the

company's monthly campaigns. NTO wants to ensure that no mistakes are made. Which two elements of the

send can be reviewed with Approvals? Choose 2 answers

Which is a fundamental component of coding responsive emails?

Northern Trail Outfitters (NTO) wants its email to render uniquely between mobile and desktop devices. NTO

would like the emails to be responsive. Which two techniques could be used? Choose 2 answers.

When using a mobile-optimized template, what causes the mobile layout to display?

A marketer is designing email for mobile devices. Which design best practice would the marketer use?

(Choose 3)

A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for

the company's subscribers. What is a key component of optimized email design? (Choose 3)

A marketer wants to create an email that will look great on both a desktop computer and a mobile device.

However the marketer is not familiar with writing code for responsive design and does not have available

resources to design the email. Which template can the marketer choose when creating an email?

A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure

emails have the correct layout and logos?

A new marketing Manager of Northern Trail Outfitters (NTO) has been asked to evaluate whether to use

HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with

limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing

basis. Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in

Content Builder?(Choose 2 answers)

An email marketer is writing the next send's subject line. What can the marketer do to make the subject

line more effective? (Choose 2) GOT IT

How are the test audiences for an A/B test selected? (Choose 2)

The marketing manager of NTO is interested in A/B testing emails in order to increase subscriber

engagement. Which two practices should the marketing manager employ? Choose 2 answers

A marketing manager needs to evaluate two creative versions to determine which is more effective in

increasing sales conversions and if this correlates to the version that receives the most clicks. Which two

A/B test options should be used? (Choose 2 answers)

How can AMPscript customize email messages?

A marketer wants to use personalization strings to create individualized content for an upcoming send.

What would the marketer need to know to understand how to use personalization strings? (Choose 3)

Which statement regarding editing an email template is true? (Choose 2)

Which strategy will improve email deliverability? (Choose 3)

Which tactic will improve deliverability for a new sender?

Which type of content can an email content box contain? (Choose 3)

Which variable can be tested using the A/B testing tool? (Choose 3)

Northern Trail Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this,

NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to

write the HTML and CSS Code needed to create responsively designed emails. Which option would add the

code that was created outside of the Salesforce Marketing Cloud to the email?

A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new

winter offerings. Which method could the associate use to create the email message? (Choose 2)

A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new

winter offerings. Which email design best practice would the associate implement in this campaign?

When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML

code by using the Insert Tools? (Choose 2)

NTO branding guidelines require heavy use of imagery on its website, app, emails, ads, etc. What two ways

that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the

best experience possible? Choose 2 answers

NTO is having its annual footwear sale. NTO wants to try and top its revenue from last year's sale. The

campaign last year was a series of emails targeting NTO customers that have expressed a specific interest

in footwear. Which additional tactic should improve on NTO's targeted segmentation?

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A marketer would like to send a Commercial email that is CAN_SPAM compliant. What two criteria should

be met to ensure compliance with the CAN_SPAM act? Choose 2 answers

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

NTO would like to improve email open rates to increase subscriber engagement and improve deliverablity.

What action should NTO take to increase open rates?

A marketer would like to improve open rates for weekly email campaigns. On which area of email design

should the marketer focus?

NTO will be using AMPScript to create highly personalized emails. As part of the quality assurance (QA)

process, NTO needs to do the following: Ensure the system can process the AMPScript View the dynamic

content variations based on data in the data extension Which two Content Builder tools should be used in

the QA process to meet these requirements? Choose 2 answers

NTO is designing its monthly Newsletter email. NTO will use Content Builder to create the email and wants

to have three images set to automatically rotate when the email is opened. What Content Block would NTO

use to accomplish this?

NTO wants to reuse a skiing promotional advertisment used in one of last winter's email campaigns. Which

three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

The NTO email team is creating a reusable content block for its "Deal to Run With" campaign. NTO will crosspromote

this campaign in other emails in a single-column content area. This content will have one image,

with text below it. How can the NTO email team create one content area and reuse it across other emails

using Content Builder without writing a custom HTML?

NTO uses HTML emails that have headers and footers coded into the email. What tool can the marketer use

to control default headers and footers on email sends?

NTO is launching a custom, corporate branded apparel website. They are concerned about the new

initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP

address to be used for the corporate site's email sending. What feature would the NTO admin use to specify

whihc IP address is used for retail vs. corporate?

A marketer is about to introduce Content Builder to the entire NTO marketing team. Which three

considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3

answers

What is an Automation Studio activity? (Choose 3)

Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day

trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to

purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this

scenario?

A customer would like to automate a weekly email campaign using Automation Studio. Which send method

would the customer use to configure the email

A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that

contains all new subscribers from the previous week. What would the marketer create to automate the

send and save time?

A marketer would like to automate a weekly email campaign using Automation Studio. The Send Email

activity will be used to send this email in Automation Studio. The marketer needs to preconfigure the email

so that a colleague can set up the automation at a later date. How should the customer prepare this email

for sending?

A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a

thank-you email by using Smart Capture. Which action does the marketer need to take in the processing

tab when creating the Smart Capture form? (Choose 2)

A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is

most suitable in this situation?

A marketer wants website visitors to have the option to subscribe to specific publications and make updates

to their profile. Which tool would the marketer use in this scenario?

NTO would like to create a landing page that displays subscriber information passed to it from email links

on the page. This page contains a Smart Capture form. NTO would like to require email address, reply date

and response for subscribers completing the form. How should NTO setup its data extension? GOT IT

Northern Trail Outfitters just sent an HTML email to subscribers that contains a link to the wrong landing

page for a particular campaign. Which option minimizes the impact of this error?

What is triggered automation?

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation?

(Choose 2)

NTO would like to use File Drop Automation in Automation Studio to send shipping tracking emails when

orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a

designated directory on the Enhanced FTP account, and the email should be sent to customers when the

file transfer has completed. What is the correct sequence for Activities for this File Drop Automation?

A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What

is the recommended way to import the data?

A file is received daily from a data provider to the account FTP. This file needs to be imported into the

Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What

tool should be used to accomplish this?

Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in

a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent

daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve

this?

The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder

emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.

How should the scheduled automation be configured to achieve this?

A marketing team is using the Import Activity to import a csv file into a data extension. The file location is

the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found."

Which two steps should resolve this issue? Choose 2 answers

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of

the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30

days of data in their Send Log and then archives the data into another data extension that holds data for

one year. Which activity should be used to achieve the backup automatically?

Where do you click Connect Campaign to associate a campaign with a journey?

A marketing team wants to create an automation that can take a population, evaluate its subscriber data

and send a series of emails. The emails received may vary based on each subscriber's engagement with

previous emails in the automation. Which tool is best suited for a team with no SQL knowledge or support?

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three

benefits of using Journey Builder? Choose 3 answers GOT IT

NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and

when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns

and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are

available in Journey Builder? Choose 3 answers

If all subscribers reside within a single master data extension, what is the optimal way to manage

unsubscribes by communication type?

Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email

sent from a list?

What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public"

List? (Choose 3)

What is a Master Unsubscribe?

What is a true statement about the Master Unsubscribe? (Choose 3)

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the

CAN-SPAM Act?

According to the CANSPAM act you must honor email opt out requests promptly. When must you process

an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link

in an email? (Choose 2)

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension.

What is a true statement about the import activity? (Choose 3)

A marketer is importing a file using the import wizard and wants to ensure that only new records are added

during the import process. How can the marketer achieve this? (Choose 2)

A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What

can the marketer do to accomplish this task?

An email marketing team is setting up a campaign to message customers who register for an event. The

registration data is being gathered in another system and will be passed to Marketing Cloud daily, and

updates made to the customer registration information will be reflected in the same file. How should the

import of event registration data be configured?

Which file type delimiter is available in the Import Wizard? (Choose 3)

What must be configured in a Marketing Cloud account to use the import wizard?

Northern Trail Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for

a subscriber when using a personalization string to display the First_Name field in a data extension. How

can the Marketer most easily achieve this during creation of the data extension?

Northern Trail Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for

a subscriber when using a personalization string to display the First_Name field in a data extension. How

can the Marketer most easily achieve this during creation of the data extension?

Which feature can segment on behavioral data?

A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA"

in the Region Attribute. Which tool will produce the audience?

A marketer is building a highly personalized email. The marketer wants to merge some data into a single

data extension to greatly simplify the send logic, maintain the personalization, and exclude an undesired

population. Which tool addresses this scenario?

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is

designed to address this scenario?

A bank wants to send a series of emails to customers who open a new savings account. The first email is

sent immediately after the account is opened to confirm the action. The second email is sent one day after

the account is opened. The third email is sent five days after the account is opened only if the customer has

not made a new deposit. The final email is sent ten days after the account has been opened and the customer

still has not made a deposit, or eight days after the customer opened the account and made a deposit, but

has not opened any emails. The data is stored in two data extensions. The bank has two versions of each

email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank

use? (Choose 2)

A national landscape company wants to send targeted emails to customers to remind them of their

upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data

for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data

extensions. Which tool can be used to segment the data? (Choose 2)

What can be used to join two data extensions to segment via Drag and Drop Segmentation?

What is a capability of a data relationship?

What is a true statement about Subscriber Key? (Choose 3)

A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the

Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All

Subscribers be associated with?

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric

data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true

statement about the email send behavior for any subscriber who currently does NOT exist in All

Subscribers? (Choose 2)

A marketer sends an email to a sendable data extension. The data extension has a send relationship that

matches Customer_ID on the data extension to subscriber Key in All Subscribers. What is a true statement

regarding the email send behavior?

An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an

external system. A marketer wants to create a data extension for sending email campaigns. What steps

would the marketer take when creating the data extension? (Choose 2) GOT IT

Northern Trail Outfitters wants to identify subscribers with something other than an email address. What

value can be used to accommodate this?

A marketing team needs to narrow down a customer population of several million subscribers based on

eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation

with this scenario be accomplished?

A marketer wants to grow the company's emailsubscriber list via social channels and its mobile app. Which

best practice can the marketer use to grow the subscriber list? (Choose 2)

Northern Trail Outfitters wants to grow its email subscriber list. Which best practice can the company use

to increase the number of subscribers? (Choose 2)

A customer wants to grow the number of subscribers in the account. Which two methods should the

customer employ to acquire new subscribers? Choose 2 answers

Which method of storing subscriber information allows a marketer to easily create different subscriptions

that subscribers can opt into from the default Subscription Center?

A digital marketing team noticed and increase in unsubscribes and would like to implement a mechanism

as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending

emails. What tool should they use?

Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers

stored in data extension: Education Events and Sales. Which feature would the company use?

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information

between both of the systems. In order to remain complaint, they would like to update Marketing Cloud

subscription status weekly based on unsubscribes from the other system. Which solution should they use

to maintain subscriber status?

How are publication lists used in the Marketing Cloud?

A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values

in the Profile Center. How can this be accomplished? (Choose 2)

A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber

data. Which two types of data can subscribers easily update via the default Profile Center? Choose 2

answers

What is a purpose of marking an attribute as hidden?

A marketer needs to share report results with a manager. When using Reports in the Marketing Cloud,

which option can be used to deliver the report to the manager? (Choose 3)

A marketer wants to run an Account Send Summary report. Which option can be configured when running

this report? (Choose 3)

A marketing manager is reporting on the degree of customer engagement with the company's email. Which

metric can be used?

A national public university distributed a newsletter to alumni, students, faculty, and prospective

students. The university's marketing team wants to see the results of the email campaign. Which two items

of information and data about the performance of an individual send can be exported from Tracking in Email

Studio?

Or,

What information and data about the performance of an individual send can be exported from the

tracking details?

Where can a marketer see the performance summary of a recent email send?

NTO just launched a new line of tents and sent a targeted email campaign to introduce the product to the

customer. Where in Email Studio can the marketer see the performance summary of the recent email send?

Which metric is the measure of emails rejected by a server due to permanent conditions such as "user

unknown" or "domain not found"?

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension

used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After

viewing tracking information, she determined many email addresses were problematic. Which send tracking

metric provides the bounce description "Address is non-existent at the domain" ?

Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate when

clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been

asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner

Top" in NTO's most recent newsletter. Where can the marketer most easily find this information?

NTO sent three different emails as part of a seasonal campaign and would like to compare the open and

click through-through rates across the emails. What feature will enable this?

A marketing manager would like to run the Recent Email Sending Summary report and have the resulting

file sent via email. Which results format is available for selection when generating this report?

A marketer mistakenly sent an email to a group of subscribers with an invalid link contained in an image.

What step can the marketer take to correct the image link after the email has been sent? GOT IT

A marketer sends a re-engagement email to contacts who have not opened or clicked emails in the last

month. This email contains a call-to-action (CTA) prompting the recipient to "Click here to keep receiving

our emails." In which two ways can the marketer determine who clicked on the CTA? Choose 2 answers

Which method of storing subscriber information allows a company to do extensive external audience

segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data

quickly?

Northern Trail Outfitters has a Master Customer List in a shared data extension. The company wants to

make the list available to some, but not all, of the business units. Which feature can be used to restrict

users from a business unit from accessing the Master Customer list?

A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign

with another business unit in their account. How should the marketer share these assets?

NTO has a Master Customer shared data extension. The company wants to make the table available to some

of the business units, but not all of them. How can access to the Master Customer table be restricted? GOT IT

A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What

information does the associate need to provide in order for the email to pass validation? (Choose 2)

Which action will the Validate tool complete when initiated?

What does the validate tool check for? (Check all that apply)

A marketing team is creating a new data extension. The data extension schema is very similar to a

dataextension that already exists. How would the team create the new data extension?

"A new data extension named ""Orders"" contains order data. One row is recorded for each customer's

order. Customers can place multiple orders. The data extension Orders relates to other data extensions.

The data extension Orders contains the following fields: -OrderNumber: a unique alphanumeric order

number - customerID: a numeric customer identification number - OrderDate: the system date and time for

the order Instructions: an optional alphanumeric string that contains customer delivery notes. Which

statement accurately reflects the configuration of the Orders Data Extension? GOT IT

NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign

Data Extension will contain the sending audience for this campaign and includes fields for Email Address,

Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data

in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor

Campaign Data Extension should be created as the Primary Key to create a unique relationship with the

Loyalty Member Profile Data Extension?

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is

designed to address this scenario?

How is Primary Key used?

Northern Trail Outfitters wants to display different content areas based on the subscriber data. What can

be used to accomplish this? (Choose 2)

What is a personalization string?

The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data

filter named "Pref1- Tech" How can this process be automated?

NTO needs to use a point-and-click tool to test segmentation rules and verify that correct subscribers are

included in the segment. NTO will need to automate the refreshing of the segment once it is tested. Which

two should be used to test and configure the segment? Choose 2 answers

NTO has a Master Subscriber Data Extension that contains profile and preference information. Various

segments are created from the Master Subscriber Data Extension and each segment will need to be

automatically refreshed daily. Which two activities should NTO consider using? Choose 2 answers

The marketing team would like to send an email to an audience on a weekly basis. The team receives

multiple files each week that need to be imported and joined to build the target audience for the email.

Which tool is recommended to execute this process? GOT IT

A team wants to import a file with column names that do not match the fields into a data extension. What

step is needed to align the file data to the field names in the data extension?

Using measures, what data can a marketer use to segment an audience?

What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

What is a function of the Content Detective tool?

Which combination of audiences can be selected in the recipient section for a specific Send?

Which data model should be used to create a Group?

Which feature can a marketer use to individualize content in an email? (Choose 3)

The marketing team at NTO is working to make newsletter emails more relevant to the subscribers. The

first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter. The second step

is to personalize content based on data that has been collected from subscribers. What are two ways NTO

can continue to improve the relevance of its newsletter? Choose 2 answers

NTO has launched a new custom Preference Center to allow customers to provide details around their

personal information such as age, gender and outdoor sporting interests. In which two ways can NTO honor

customer preferences when creating emails? Choose 2 answers GOT IT

Which feature can be included in a content box? (Choose 3)

Which recipient option is available with Simple Send? (Choose 2)

Which segment can be manually refreshed under Actions? (Choose 2)

Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

Which is a benefit of Quick Send?

Which three content blocks do you need to create using AMPscript to enable personalization?

The Northern Trail Outfitters product clearance sale email contains many items with similar product URLs.

Which feature within the standard email editor can be used to provide descriptive text that is displayed

when the email viewer hovers over each link? Choose one answer

When the number of subscribers exceeds one million records, which data model is preferred? Choose one answer

Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases,

and patterns that are likely to trigger filters and then recommends a resolution to each identified problem

in an email? Choose one answer.

Which app do you use to set the default greeting option?

What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

What is a table within the application database that stores sendable subscriber data as well as relational

data like purchases, inventory, rewards programme data?

What three methods are used to import data into a data extension?

What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email

message before sending it to a subscriber?

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing

engagement. Which two best practices should NTO employ when sending email? Choose 2 answers

What are the key ways to improve email deliverability in email marketing? (Choose 4)

EXAM Question on templates where there are no technical resources to build responsive web techniques:

Explain how to create an email using responsive web techniques, and it's required to render on Mobile.

(Choose 2)

What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

An email marketing team has been tasked with building a new email that pulls in personalized content

based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.

What are the four elements that are required for the creation of a dynamic content rule?

Some of the best practices for interacting with potential and active subscribers include get permission, but

remember permission expires over time and has a half life. What are some other best practices for

interacting with potential and active subscribers? (Choose 3)

Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images,

content blocks, and emails were saved in one folder. How should these saved items be found in Content

Builder?

A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images,

content blocks, and emails were saved in one folder. How should these saved items be found in Content

Builder?

When does the validation of email address occur when using a data extension?

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.

The email team wants to track click behavior for all linked hero images using the naming convention

"Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this

naming convention? Choose 2 answers

A marketer created dynamic content for an upcoming campaign that renders unique content based on

subscriber attributes. The marketer would like to preview how each email will render for a given list of

subscribers. How should the marketer proceed?

What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

A national public university distributed a newsletter to alumni, students, faculty, and prospective students.

The university's marketing team wants to see the results of the email campaign. Which two items of

information and data about the performance of an individual send can be exported from Tracking in Email

Studio? Choose 2 answers GOT IT

A file is received daily from a data provider to the account FTP. This file needs to be imported into the

Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.

What tool should be used to accomplish this?

Which two best practices should the customer follow to ensure marketers across the company are taking

full advantage of Content Builder? Choose 2 answers

National Trail Outfitters is Launching a monthly newsletter for its subscribers to opt-in to.NTO needs to

ensure CAN-SPAM compliance. In which two ways can they avoid emails being blocked or marked as spam?

Choose 2 answers

A marketer is completing a Send Preview based on a pre-deployment checklist What task is validated during

the Send Preview?

As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the

Shipping data extension and the Purchase data extension. What activity is designed to address this

scenario?

An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile

radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets

this specification? GOT IT

Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation

process. For tis monthly email newsletter, NTO includes content specific to the company's loyalty and nonloyalty

members. How should NTO build the email?

A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and address

based on the sales representative associated with the account. The data is stored in two separate data

extensions. Which two tools should the marketer use? Choose 2 answers

The email marketing manager at NTO would like to build a new audience that will combine unique

subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension. How

should this new audience be created?

A Company has set out to increase their subscriber Base. They hired a team of Marketing consultants to

develop an acquisition plan backed by data. What are two effective methods to acquire new subscribers?

Choose 2 answers

A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How

should the marketer accomplish this task?

NTO has list of Platinum list of Members containing 50,000 subscribers and a lifetime members list

containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum

Member list. An email was deployed to the Platinum members, but the marketing team would now like to

send the same email to the Lifetime Member list. Which feature should be used when sending the second

email to ensure that the 7,000 subscribers that exist on both list don't receive the same email twice? GOT IT

After receiving a GDPR "Right to be Forgotten" Request from their compliance team, a marketer must

remove a contact from Email Studio. Where should this action be initiated in Marketing Cloud?

Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its

emails. The data extension only needs to be updated when store information changes, such as when a new

store opens or a store close. How can this be achieved? GOT IT

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CANSPAM

compliant and follow industry best practices Which two criteria should the marketer incorporate into

campaigns to ensure compliance and align with current best practices? Choose 2 answers

A marketer wants to send the same email with the same send properties in several automation. Which

activity should be created within Automation studio?

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to

all female subscribers. Which feature allows NTO to easily target this segment? GOT IT

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any

promotional email with the subject line "NTO Spring Sale." What feature should be used to target these

members?

Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.

What best practice should NTO employ?

What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

If you don't have the option for offline tactics what could you consider? (Select 3)

Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

Which one in NOT an offline tactic for capture email addresses?

A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience

Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?

Choose 3 answers

Select three (3) best practices for interacting with potential and active subscribers?

A 15-person management team wants to review test emails built in Email Studio prior to live deployment

based on content that is personalized for them but is clearly noted as a test email. What is the safest, most

effective way for a marketer to accomplish this task without compromising the email content?

Select three true statements about Content Detective?

A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool

can the associate use to scan the subject line and the body of the email message for words and phrases

that would be flagged by spam filters?

To make a data extension sendable what must it contain. (Select Two)

When importing data into marketing cloud the list detective is triggered for which of the following?

What are the ways data can be imported into the marketing cloud? (Select 3)

To write SQL that uses both customer data and system-generated data, what would they need to include in

their query?

Which 3 options are available to create a template in marketing cloud? Choose 3

NTO completed a data review process and discovered their data extensions folders contain hundreds of

filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered

audience that are related for sending?

A marketer wants to send a transactional email that is a CAN-SPAM compliant. Which three criteria

should be met to ensure compliance with the CAN_SPAM Act? Choose 3 answers

NTO's Quality Assurance process requires that a team of users evaluates all parameters of an email send,

including email, subject line, send classification, and other properties, prior to manually sending the email.

What tool in email studio enables a marketer to save and execute a send manually?

Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page

in the NTO website. How can the marketing team review conversions for a specific email send?

A customer wants to automate nightly imports and also have the ability to manually import files via the

import wizard. What needs to be configured in the marketing cloud account?

A marketer would like to improve open rates for weekly email campaign. On which area of email

design should the marketer focus?

The IT department at Northern Trail Outfitters would like to receive email notifications once an automation

has completed. How should the automation be configured?

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its

myNTO Rewards program, NTO wants to test whether one, two, or three welcome email would result in a

higher rate of conversion. How can this be accomplished most efficiently?

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be

reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A

data extension named “my TestData” contains only the variations needed. Which method should be used to

accomplish this task? GOT IT

NTO has a small catalog of items featured in company emails. The NTO marketing team manages what

images, copy, suggested items, and call-to-action are used with each item in this catalog within a database.

This data is saved into a data extension in the Marketing Cloud and then called into the emails dynamically.

Each time a change is made to the content, a new, updated file is dropped on NTO's FTP. A proof email is

then sent to business stakeholders for final approval. Using automation studio, how can NTO ensure that

the catalog stays up-to-date? GOT IT

A marketing team has a series of emails that will be sent to prospective customers. The audience will be

built from data stored in two data extensions. they wouldlike to test engagement across multiple versions

of the creative to determine which is most effective. Which tools will accomplish this?

A Marketer developed an email with personalized content based on 5 geographical regions; Northwest -

Static Image; Southwest - Image carousel Central - No content; Northeast - Static image; Southwest -

Coupon; How many dynamic content rules need to be created to accomplish this?

A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he

has no prior knowledge of SQL. Which tool he would use:

A retail brand is running a campaign for new customers that open a loyalty account. The first email is sent

straight after the account is set up. The second email is sent 1 day after the account has been set up to

prompt the user to make a purchase. The third email is sent 10 days after account was opened, or 8 days if

the customer hasn't made a purchase related to the account yet. Data kept in two separate data extensions

The brand's marketing team want to send campaign from the data extension.

A marketeer wants to use personalization settings to create individualized content for an upcoming send.

Which three items should the market know when using personalisation strings? Choose 3 answers GOT IT

A marketeer send an email to a sendable data extension that contains a customer_ID field with a numeric

data type that relates to the subscriber key on the other subscribers list as a send relationship. Which two

statements are correct about the email send behaviour for any subscriber who currently does not exist on

the all subscribers list? Choose 2 answers GOT IT

Approximately 50% of Northern Trail Outfitters (NTO) subscribers open emails on their mobile devices, while

the remaining 50% of subscribers open the emails on their desktop. The chief marketing officer of NTO

would like two emails to render well on both desktop and mobile devices, but does not want to spend a

significant amount of time developing for each environment. What is the recommended design approach? GOT IT

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only

new records are added to the data extension during the import process. In which two ways should the data

extension and import be configured? Choose 2 answers GOT IT

marketer sends an email to a sendable data extension. The data extension has a subscriber relationship

that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers list. What is a

true statement regarding the default email send behaviour for a pre-existing subscriber? GOT IT

Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike.

The executive team wants the marketing team to slowly send emails throughout the day to avoid customers

waiting on hold. Which feature should the marketing team use? GOT IT

Northern Trail Outfitters (NTO) marketing team is looking to use a partner to develop its dynamic emails.

After submittal, NTO specialist want to make sure that emails are reviewed before approval. What feature

should the NTO marketing team employ?

Northern Trail Outfitters (NTO) is implementing marketing cloud and is unsure whether to use lists

or data extensions. they're consultant recommended they use data extensions. Which three considerations

did the consultant take into account when recommending a data extension model over lists? Choose 3

answers

Northern Trail Outfitters (NTO) is launching a custom, corporate branded apparel website. they are

concerned about the new initiatives campaign impacting deliverability on its consumer retail sends. NTO

has purchased a second IP address to be used for the corporate sites email sending. What feature would

the NTO administrator use to specify which IP address is used for retail vs corporate?

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last

year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a

specific interest in footwear. Which additional tactic should improve on NTO’s targeted segmentation?

Northern Trail Outfitters would like to use a file drop starting source in automation studio to send shipping

tracking emails when orders are dispatched. a delimited text file containing all the data for the send will be

uploaded to a designated directory on the enhanced SFTP account, and the email should be sent to

customers when the file transfer has completed. What is the correct sequence of activities for this file drop

starting source?

Which two features can be inserted into the code using a system to find code snippet when creating a

custom HTML paste email within Content Builder? Choose 2 answers

Which two features can be inserted into the code using a system to find code snippet when creating a

custom HTML paste email within Content Builder? Choose 2 answers

Northern Trail Outfitters (NTO) wants it's emails to render uniquely between mobile and desktop devices.

Nto would like two emails to be responsive. Which two techniques could be used? Choose 2 answers

Northern Trail Outfitters (NTO) wants it's emails to render uniquely between mobile and desktop devices.

Nto would like two emails to be responsive. Which two techniques could be used? Choose 2 answers

The marketing team at a bank need to receive a file of all subscribers who was sent payment reminder

emails and opened them each week. the file needs to be encrypted and placed on the banks external SFTP.

How should the scheduled automation be configured to achieve this?

Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behaviour.

Subscribers will be sent down a predetermined paths depending on whether they click on the second email

or not. Which journey builder activity should be used?

A marketeer at Northern Trail Outfitters must design a targeted email campaign for the company's new

winter offerings. What email best practice should be used?

A marketing manager wants to provide unique content to each customer in an upcoming email campaign.

Which three features could be used to create individualized content in the email? Choose a 3 answers

A marketer is preparing an email for sending and completing quality assurance checks. Which testing

feature mirrors logic used by spam filters to identify words karma phrases, and patterns that are likely

triggers, allowing marketeers to make changes that will improve deliverability?

A retailer has been gathering email addresses in store by asking customers to enter the email

address is at checkout to receive promotional emails. Upon sending to these addresses, many bounce

because they're not valid. The marketing team would like to implement and acquisition strategy to address

this. Which strategy should be used?

Northern Trail Outfitters wants to use something other than email address to identify subscribers. What

functionality can be used to accommodate this?

Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which

statement best describes how AMPscript can be used to customise email messages?

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently

uses a consistent, identifiable subject line: “NTO weekly: topics of Interest this week.” Which two best

practices should the market to use to make the subject line more effective? Choose 2 answers

A company has 1 million subscribers. the company has a master data extension that contains information

about it subscriberz.com such as email address, physical mailing address phone number, and loyalty

information. There are 40 fields in the data extension. the data is used for multiple daily email campaigns.

How should the data be updated?

A small company, with limited resources, has started to use Marketing Cloud. They have a single master

data extension for all of their subscribers. On a subscriber option to receive communications, they will

receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to manage

unsubscribes by communication type?

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased it's

fitness tracker. Customers were automatically opted in and received 3 emails from NTO within one day. The

onboarding series includes personalized recommendations but lacks an easy way to opt-out or update

preferences. In this scenario, what best practice was achieved?

Northern Trail Outfitters (NTO) would like to send shipping email notifications to its members. shipping

fulfillment data is included in the file which is moved at frequent intervals to a folder on NTO’s Enhanced

SFTP account. Which solution can be used to achieve this?

A marketer is building a highly personalised email which is sent daily to 1 million subscribers. The data

needed for the email is located in several data extensions. What feature should the marketer use to merge

the data into a single data extension to improve sending?

A marketer needs to share report results with a manager. Which three options could be used to deliver the

report to the manager using reports in Marketing Cloud? Choose 3 answers

Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to

send out a series of emails to educate and remind members to purchase the subscription before the trial

ends. What tool is an option for this scenario?

Unused data extensions are deleted after

Data filters differ from Groups because..(Select 2)

A fire event is an activity to signal that new contacts were added to an event data source in…

Which of these does not comply with the CAN-SPAM act?

In order to use Data Extension Import Wizard, what must you have enabled in your account?

According to CAN-SPAM, all emails must..(Select 2)

Without using any connectors/integrations, how can a good email design be measured? (Select 2)