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WorksheetsS3 Mini Marketing Assessment Quiz
Total questions: 20
Worksheet time: 12mins
Market Segmentation and Target Marketing are the same thing?
TRUE
FALSE
Why is Marketing Important?
(There is more than 1 correct answer)
Can help the business to grow through entering new markets.
Can attract new customers
Its easy to get staff to work in this department
Every business has a Marketing Department
Target Marketing in when a company targets a (a) group of people with their product or service.
How many different Target Markets have we learned about?
4
5
7
10
What method of Market Segmentation is being used here?
Gender
Occupation
Income
Age
What method of Market Segmentation is being used here?
Lifestyle
Occupation
Social/Cultural
Age
What method of Market Segmentation is being used here?
Income
Gender
Social/Cultural
Age
What method of Market Segmentation is being used here?
Lifestyle
Gender
Social/Cultural
Age
Adverts are tied to our emotions and are designed to make us (a) things
Which company spends millions on their Christmas Advert and has become famous for it.
They have had adverts like Monty the Penguin and Man on the Moon
(a)
Which tool do Irn Bru use in their adverts to stand out?
Animals
Music
Comedy
Nostalgic Images
Having a strong brand identity can help your business gain customers
TRUE
FALSE
Brands are cheap and easy to establish
TRUE
FALSE
You can charge more for branded products
TRUE
FALSE
Branding makes you instantly recognisable to customers. Through your Logo's and Colour Schemes.
TRUE
FALSE
Own Brand products are most often created by which type of business?
DIY Stores
Online Retailers
Supermarkets
Beauty Services
Select below the BENEIFTS of own branded products
They take up space in the shop
They are cheaper for the customers
Less money needs to be spent on marketing these
Customers think they are not as good quality
Select below the COSTS of own branded products
The company makes less money off of these as they are cheaper
They don't always look attractive on the shelf
Less money needs to be spent on marketing these
Customers think they are not as good quality
Marketing make all the decisions about the product, where it will be sold, how much for and where this will be advertised.
TRUE
FALSE
If Marketing get one part of their decision making process wrong then it won't harm the business. they will still be as successful.
TRUE
FALSE
