WorksheetsAnsoff and Force Field
Total questions: 26
Worksheet time: 14mins
Which model is to be used for evaluating the Macro business environment ?
PESTLE
Ansoff
Porters Five Force
BCG Matrix
Positioning Matrix
Ansoff Matrix
Segmentation can be based upon:
1. Geographic
2. Psychographic
3. Demographic
4. (a)
It is the process of giving a meaning to specific organization, company, products or services by creating and shaping a image in consumers' minds.
Positioning
Promotion
Marketing
Branding
Means of achieving objectives
Vision
Strategy
Values
Strategic analysis
The reason for existence
Strategy
Mission
Values
Critical success factor
A desired future of the organisation
strategy
Values
Mission
Vision
_________________________ is an art and science of formulating, implementing and evaluating cross functional decisions that enable an organisation to achieve its objectives.
Strategy
Organisation behaviour
Financial Management
Strategic Management
SWOT stands for
Strengths, weaknesses, opportunities, tendencies
Strengths, work, opportunities, threats
Strengths, weaknesses, opportunities, threats
Strengths, weaknesses, objectives, threats
Organic growth =
A business growth strategy that involves a business growing gradually using its own resources
A business that is viable and able to continue in business for the foreseeable future
A business growth strategy that involves 2 or more businesses joining together to form one much larger one
The strategy of trying to enter new markets with new products
Ansoff's Matrix =
Specific amounts that are allocated to activities in the marketing plan
The proportion of a market revenue or sales volume that is captured by a business or brand
The use of trends established by historical data to make predictions about future values
A strategic model for helping a business analyse the relationship between general strategic direction and suitable marketing strategies
Diversification =
A growth strategy where the business seeks to sell its existing products into new markets - e.g. exporting (from Ansoff matrix)
The strategy of trying to enter new markets with new products (from Ansoff matrix)
A relatively low-risk growth strategy where a business focuses on selling existing products into existing markets (from Ansoff matrix)
A growth strategy where a business aims to introduce new products into existing markets (from Ansoff matrix)
Diseconomies of scale =
Cost advantages that a business can exploit as a result of expanding its scale of production.
Factors which result in higher unit costs as production output reaches too high a level
Project management tool that uses network analysis to help manage complex and time-sensitive operations
Techniques for estimating the likely demand (revenue and volume) for a product in future periods
Mission statement =
How a business attempts to compete successfully in a particular market
A statement of the overall purpose of the business
Putting an new idea or approach into action – the commercial exploitation of ideas
A business which owns operations in more than one country
Strategic objectives are
beliefs or principles
precise measurable outcomes of strategy: sales, profits, share price, customer satisfaction scores and so on
way to move towards vision
generic, undefined and impossible
Digital camera inventor Kodak, continued to promote photo film to world, even though there was strong customer trend towards consumers buying digital cameras. This led to collapse or their core organization.
Yes, they failed to promote new technology. Kodak moved too slowly and failed to keep pace with changing environment.
No, digitalization of cameras and film did not affect Kodak. They made fast strategic decisions and let go of historical influences.
Analytical tool used to assess internal strengths and weaknesses and external opportunities and threats.
Decision Tree
Fishbone analysis
SWOT analysis
Ansoff Matrix
PEST Anlysis
A tool use to look at products for market with new/existing products and new/existing markets.
BCG Matrix
SWOT Analysis
PEST Analysis
Fishbone analysis
Ansoff Matrix
Who came up with the force-field analysis?
Kurt Cobain
Kurt Lewin
Kurt Lewis
Frederick W. Taylor
What are the components of the force-field analysis?
Constraining forces
Running forces
Driving forces
Restraining forces
Dark forces
Which of these are examples of internal driving forces?
Improved administrative efficiency
Better staff motivation
Potential government assistance
Increased competition
What should be done if there is no big gap in the ratio?
Move on
Discuss to increase driving forces/reduce restraining forces
Choose the appropriate strategic decision
CEO makes the final decision
A hospital is considering to upgrade the medical equipment for better treatment of their patients. But the change of equipment comes with a price. Below is the diagram of FFA conducted by the hospital director. Should they should proceed with the upgrades or not?
No, because the ratio of restraining forces to driving forces is 10:8
No, because the ratio of driving forces to restraining forces is 7:5
Yes, because the ratio of driving forces to restraining forces is 14:10
Yes, because the ratio of restraining forces to driving forces is 14:10
What is the definition of force-field analysis?
the process of selling different, unrelated goods or services in new markets
the process of conducting research into the business environment within which an organisation operates, and into the organisation itself, to help form future strategies
vector field that describes a non-contact force acting on a particle at various positions in space
technique for identifying and analysing the positive factors that support a decision and negative factors that constrain it
Which of the following is the diagram for force-field analysis?
Which of these are not external restraining forces?
Lose market share
Government subsidy
High labour turnover
Increased competition
Strict business law
