wayground logo

Free Printable Worksheets

NEW

Font size

S
M
L
XL
Worksheets

PRODUCT LIFE CYCLE CONCEPT

Total questions: 41

Worksheet time: 36mins

Name
Class
Date
1.

It is important to use advertising to keep the product in customers eyes to keep them from forgetting about you

a)

Introdcution

b)

Growth

c)

Maturity

d)

Decline

e)

Decision Point

2.

The marketing efforts at this time are often referred to as a "launch"

a)

Introdcution

b)

Growth

c)

Maturity

d)

Decline

e)

Decision Point

3.

This stage needs the most marketing efforts

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

e)

Decision Point

4.

Competition enters the market

a)

Introdcution

b)

Growth

c)

Maturity

d)

Decline

e)

Decision Point

5.
Which of the following is a true statement about the introduction stage of the product life cycle:
a)
Profits are usually nonexistent.
b)
Costs are low.
c)
c. Sales growth is exploding.
d)
There is intense competition
6.
Which of the following is a true statement about the growth stage of the product life cycle:
a)
Costs go up.
b)
Competitors arrive on the scene.
c)
It’s the longest-lasting stage of the product life cycle.
d)
Sales increase very slowly.
7.
Which of the following is a true statement about the maturity stage of the product life cycle:
a)
Sales growth slows down.
b)
Profits increase.
c)
c. Competition becomes less intense.
d)
It is the easiest stage for marketers.
8.
Most of the products we use are in which stage of the product life cycle?
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
9.
In Product Life Cycle stages, the stage in which sales and profits decrease is called
a)
Introduction
b)
Growth
c)
Maturity 
d)
Decline
10.
Which of these comments is most suitable for Growth?
a)
Heavy investment but no sales
b)
Sales are likely to be low as the product is new to the market
c)
Revenue is increasing as the product gains popularity
d)
Likely to be characterised as a dog in the Boston Matrix
11.

Which stage has lots of competitors?

a)

growth

b)

maturity

c)

introduction

d)

decline

12.

Which stage has the least production costs?

a)

introduction

b)

maturity

c)

decline

d)

growth

13.

What stage would Kleenex handee towels be in? Discuss.

a)

Introduction

b)

Maturity

c)

Decline

d)

Growth

14.

What stage would a business have large market share?

a)

Intro

b)

growth

c)

maturity

d)

decline

15.

What stage has least competitors?

a)

intro

b)

maturity

c)

decline

d)

growth

16.

What is the MAIN purpose of using a PLC?

a)

to help with staffing issues

b)

to improve customer service

c)

to help make better marketing decisions over time

d)

to lift salaries for directors

17.
What is the purpose of product differentiation?
a)
To simplify pricing
b)
To target mass markets
c)
To minimise prodution
d)
To target individual market segments
18.
Which of the following best describes market segmentation?
a)
Dividing a large market into a smaller sub-market
b)
Selling goods for less than their production cost to maximise sales
c)
Maintaining long-term ties with customers to encourage repeat sales
d)
Identifying the consumer groups most likely to buy a business's products
19.

During the introduction stage of your new product, which of the following topics is the best area of focus for your marketing team?

a)

Customer testimonials

b)

Humor

c)

Who uses our product

d)

Increase awareness of our product

20.

During the growth stage of your new product, your are gaining new competition, correct?

a)

True

b)

False

21.
The 4Ps of marketing includes: Place, Promotion, Price and ......?
a)
Position
b)
Price
c)
Package
d)
Parallel
22.
Define what is meant by the 'product life cycle'
a)
Products have a time span over which consumers will want to buy them.
b)
This is the term coined to describe the way goods are marketed.
23.
What is the order of the four stages of the 'product life cycle'?
a)
Decline, maturity, growth, Introduction
b)
Growth, introduction, maturity, decline
c)
Maturity, growth, introduction, decline
d)
Introduction, growth, maturity, decline
24.

At what stages of the product life cycle will the business spend a lot of money on advertising the product to let people know about it?

a)

Introduction & Growth

b)

Growth & Decline

c)

Maturity & Growth

d)

Decline & Introduction

25.

What are focus groups?

a)

A single person who does everything by themselves

b)

a group who can focus on anything and everything

c)

a small group consisting of members of the company’s target market who convene in order to share their opinions about a new product concept

d)

None of the above

26.

Trying to satisfy unlimited wants with limited resources defines _____ and is the fundamental problem of economics.

a)

scarcity

b)

needs

c)

wants

d)

microeconomics

27.
What is the "Product" that Restaurants Sell? 
a)
Food
b)
A Social, Emotional, Culinary, and Environmental Experience 
c)
Customer Service
d)
Entertainment
28.

Advertisers use both celebrities and regular people to endorse products

a)

Bandwagon

b)

Avant-Garde

c)

Testimonials

d)

Facts & Figures

e)

Transfer

29.

Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too

a)

Bandwagon

b)

Avant-Garde

c)

Testimonials

d)

Facts & Figures

e)

Transfer

30.
a)

Patriotism

b)

Statistics

c)

Real life

d)

Celebrity Testimonial

31.
Contests and Coupons are examples of Advertising
a)
True
b)
False
32.
A newspaper article is an example of Public Relations
a)
True
b)
False
33.
Radio, Television, and Billboards are examples of  _____________
a)
public relations
b)
sales promotion
c)
advertising
d)
personal selling
34.
Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Direct Marketing
35.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising 
36.
Nike sends you an email about an upcoming sale. 
a)
Sales Promo
b)
Direct Mail
c)
Personal Selling
d)
Advertising
37.
Sunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address.  What aspect of the promotional mix is this?
a)
Advertising
b)
Public Relations
c)
Direct Marketing
d)
Sales Promotion
38.

Publicity is typically free.

a)

True

b)

False

39.

Publicity can be positive or negative.

a)

True

b)

False

40.

No performer has ever been paid to perform at the Super Bowl halftime show. Why are celebrities willing to perform for free during the Super Bowl halftime show?

a)

Performing during the Super Bowl is an important public relations opportunity.

b)

Over 100 million viewers are expected to watch the Super Bowl each year.

c)

A Super Bowl performance will stimulate sales of the performer’s music.

d)

All of these are reasons why celebrities want to perform during the Super Bowl.

41.

What is the right answer?

a)

70

b)

17

c)

15

d)

25

Similar Resources on Wayground

Unit 6 POM

36 questions

Unit 6 POM

quiz

Worksheet

•

2nd Grade

DISTRIBUTION MANAGEMENT PRELIM EXAMINATION

40 questions

DISTRIBUTION MANAGEMENT PRELIM EXAMINATION

quiz

Worksheet

•

2nd Grade

Business 7 grade

41 questions

Business 7 grade

quiz

Worksheet

•

3rd Grade

2nd Periodical Exam - GEN 009

40 questions

2nd Periodical Exam - GEN 009

quiz

Worksheet

•

2nd Grade

Questions about your CV

37 questions

Questions about your CV

quiz

Worksheet

•

2nd - 3rd Grade

H7 Wie heeft het voor het zeggen

40 questions

H7 Wie heeft het voor het zeggen

quiz

Worksheet

•

3rd Grade

TIME YOURSELF 1 : ACCOUNTING 1

40 questions

TIME YOURSELF 1 : ACCOUNTING 1

quiz

Worksheet

•

1st Grade - University

Mktg. 1 Midterm Exam

40 questions

Mktg. 1 Midterm Exam

quiz

Worksheet

•

2nd Grade