Worksheetsdigital marketing: seo
Total questions: 80
Worksheet time: 1hrs 20mins
What is SEO?
Search Engine Organization
Search Engine Optimization
Search Expert Optimizer
So Easy Office
Which is the most used search engine on the internet?
Bing
Baidu
Yahoo
What is the objective of SEO?
To have a nice website
To have the best technology in terms of site encoding
Increasing visibility of a website
Increasing brand awareness
Where does the "O" in SEO stand for?
Organisation
Orientation
Optimisation
Organic
True or False: Most Tik Tok users are male.
True
False
Name the Internet Icon that you see on the picture...
Google Disk
Google Drive
Google Mail
Google Plus
what is the most commonly used social media?
What is CTR ?
Click To Ratio
Click To Rate
Click Through Rate
You pay for your ads on Google search when:
Your ad gets an impression
Your ad gets 1000 impression
Someone clicks your ad
Someone calls your business
Imagine that you're a SEO specialist. You have to create a strategy. Which step would you take first?
Code strategy
On site strategy
Content strategy
Keywords strategy
Imagine you're a seach specialist. Your client is not ranking well on his most important keyword "buy adidas stan smith". How are you going so solve this?
Only SEO
Both but first SEO and then SEA
Both but first SEA and then SEO
Only SEA
Which one is correct?
SEA is on the long term and you have to pay
SEO is on the short term and you have to pay
SEA is on the short term and you have to pay
SEO is on the long term and you have to pay
Which clusters do you have to keep in mind for SEO?
Content - CRM - Code - Onsite
Content - Outreach - Code - Onsite
Content - Outreach - Code - Age website
Content - Conversion - Code - Onsite
Where does the "O" in SEO stand for?
Organisation
Orientation
Optimisation
Organic
Which of the following statements best describes a search engine’s index?
A database used to evaluate the relevance of webpages to search queries
A set of guidelines for SEO best practice
A collection of algorithms used to generate personalized results pages
An automated bot used to collect information on webpages
What does ‘black hat” SEO refer to?
SEO work performed by a competitor
SEO techniques which breach search engine guidelines
SEO work that is outsourced
SEO activity that can not be tracked by analytics tools
Which of the following statements is most accurate?
Some elements of search engine algorithms are known or at least evident
Search engine algorithms are regularly made available to the public
The complete workings of search engine algorithms are widely known
No elements of search engine algorithms are currently understood
Is it important to have branded and non-branded keywords in our website?
True
False
True or False: Crawlers are automated bots responsible for building search engines’ indexes?
False
True
What is considered a bot?
Is an option that allows to display mobile-optimized versions of your site’s pages.
Are automated programs that search engines like Google use to continually crawl live websites on the internet.
Represents a single request made by a website visitor or a bot to a web server.
Is a database of website URLs and content.
When selecting KPIs for SEO, you should
Set as many possible to gain a broader knowledge of your strengths
Set KPIs only in areas that aren’t covered by your SEO goals
Set only one KPI which relates to all your SEO goals
Set a few KPIs that focus on improving specific areas
When selecting KPIs for SEO, you should
Set as many possible to gain a broader knowledge of your strengths
Set KPIs only in areas that aren’t covered by your SEO goals
Set only one KPI which relates to all your SEO goals
Set a few KPIs that focus on improving specific areas
Different people making the same search at the same time may receive different results.
True
False
Setting realistic SEO objectives is a crucial part of any SEO strategy.
Why is it important to set SEO objectives?
Choose TWO of the following:
They encourage buy-in from key stakeholders
They can automatically increase your return on investment
They help ensure SEO targets and goals are met
They serve as a good alternative to an actual SEO strategy
The Search Engine Results Page or SERP is the page that a search engine displays in response to a user query. Which SERP component is highlighted in the image shown?
Direct answer
Twitter card
Knowledge graph
App pack
You run an online fitness and nutrition blog. Your primary SEO objective is brand awareness.
Which SMART objective will be most relevant based on your overall business goal?
Choose one of the following:
Grow SEO market share from 3% to 5% within 12 months
Double the page views for our highest ad revenue pages in 24 months
Get referenced in three of the top five industry news websites in the next six months
Generate 35% more online sales for our top 10 converting landing pages in the next 10 months
Keyword research is a core SEO task that forms the basis of any SEO strategy. Which statement best describes what keyword research involves?
Choose one of the following:
The process of communicating the desired keywords that clients should use to find your products
The process of discovering the keywords used by potential competitors to market their products
The process of discovering the keywords used by potential customers to find your products
The process of determining the keywords most likely to stimulate interest in your products
Keyword research is an important activity that offers real benefits to your business.
What are the benefits of keyword research?
Choose TWO of the following:
Helps identify content gaps on your website
Allows you target keywords in the right language for your audience
Allows you target keywords that are within your reach
Provides insight into the typical age profile of visitors
You are carrying out keyword research for your product or service. You have picked a topic to research, brainstormed, and now have 10 keywords around the topic.
Following best practice, what is the next step to successful keyword research?
Choose one of the following:
Review keyword value
Prioritize keywords
Think of closely related keywords
Explore other relevant topics
You are about to turn your keyword research into content for your site.
What is the recommended number of secondary or P2 keywords that you should use in this process?
Choose one of the following:
One
Two
Three
Four
Technical SEO ensures search engines are able to access, crawl, and index your website easily.
Which website characteristics are also considered technical SEO ranking factors?
Choose TWO of the following:
HTTPs
URLs
Site speed
Referral traffic
When optimizing content, it’s important to ensure that the end user will be satisfied by your actions.
What are some of the benefits of taking this approach?
Choose TWO of the following:
Reduces dwell time
Improves task-completion rate
Reduces clickthrough rate
Reduces bounce rate
Off-page optimization is the process of enhancing a website’s search engine rankings by undertaking activities outside the site.
What is a core activity of off-page optimization?
Choose one of the following:
Building backlinks
Loading keywords into your content
Testing the mobile-friendliness of URLs
Making images web friendly
One way of boosting your search engine ranking is by building backlinks to your website.
Which type of backlink is most likely to bring in relevant referral traffic?
Choose one of the following:
Authentic
High authority
Topical
Low authority
You are conducting an SEO audit of your site and want to benchmark your website against its top three competitors.
Which tool enables you to do this?
Choose one of the following:
Google Search Console
Link Explorer
Pingdom
Wincher
Which SEO metric is a good high-level way of reviewing SEO progress and can be best measured using Google Analytics?
Choose ONE of the following:
Keyword rankings
Link-building KPIs
Net promoter score
Organic traffic
You have measured your website’s SEO performance and have found that your technical SEO efforts have not paid off as expected.
What questions should you consider to help improve performance?
Choose TWO of the following:
Have you avoided keyword stuffing?
Are there any URL errors reported?
Have your key landing pages been indexed?
Does your site lack domain authority?
What techniques can you use to effectively describe a problem you encounter in the workplace?
Choose TWO of the following:
Base your analysis of the problem on your own personal experience
Pause and reflect on why the problem arose in the first place
Think of the problem in purely emotional terms
Be as well informed as you can be about the problem
A typical problem-solving strategy contains six steps. The SIXTH step is ‘Get feedback’.
What is the SECOND step of this strategy?
Identify the problem
Analyze the problem
Make a decision
Implement the solution
Look for solutions
What techniques can you use to effectively describe a problem you encounter in the workplace?
Choose TWO of the following:
Creative and research skills
Accounting and technical skills
Team-working and decision-making skills
Linguistic and presentation skills
Indexing is the process of adding web pages to a search engine’s database. What are common reasons for pages not being placed into the index?
Choose TWO of the following:
Low-value content
Video content
Evergreen content
Duplicate content
Setting realistic SEO objectives is a crucial part of any SEO strategy.
Why is it important to set SEO objectives?
Choose TWO of the following:
They encourage buy-in from key stakeholders
They can automatically increase your return on investment
They help ensure SEO targets and goals are met
They serve as a good alternative to an actual SEO strategy
The Search Engine Results Page or SERP is the page that a search engine displays in response to a user query. Which SERP component is highlighted in the image shown?
Direct answer
Twitter card
Knowledge graph
App pack
You run an online fitness and nutrition blog. Your primary SEO objective is brand awareness.
Which SMART objective will be most relevant based on your overall business goal?
Choose one of the following:
Grow SEO market share from 3% to 5% within 12 months
Double the page views for our highest ad revenue pages in 24 months
Get referenced in three of the top five industry news websites in the next six months
Generate 35% more online sales for our top 10 converting landing pages in the next 10 months
Keyword research is a core SEO task that forms the basis of any SEO strategy. Which statement best describes what keyword research involves?
Choose one of the following:
The process of communicating the desired keywords that clients should use to find your products
The process of discovering the keywords used by potential competitors to market their products
The process of discovering the keywords used by potential customers to find your products
The process of determining the keywords most likely to stimulate interest in your products
Keyword research is an important activity that offers real benefits to your business.
What are the benefits of keyword research?
Choose TWO of the following:
Helps identify content gaps on your website
Allows you target keywords in the right language for your audience
Allows you target keywords that are within your reach
Provides insight into the typical age profile of visitors
You are carrying out keyword research for your product or service. You have picked a topic to research, brainstormed, and now have 10 keywords around the topic.
Following best practice, what is the next step to successful keyword research?
Choose one of the following:
Review keyword value
Prioritize keywords
Think of closely related keywords
Explore other relevant topics
You are about to turn your keyword research into content for your site.
What is the recommended number of secondary or P2 keywords that you should use in this process?
Choose one of the following:
One
Two
Three
Four
Technical SEO ensures search engines are able to access, crawl, and index your website easily.
Which website characteristics are also considered technical SEO ranking factors?
Choose TWO of the following:
HTTPs
URLs
Site speed
Referral traffic
When optimizing content, it’s important to ensure that the end user will be satisfied by your actions.
What are some of the benefits of taking this approach?
Choose TWO of the following:
Reduces dwell time
Improves task-completion rate
Reduces clickthrough rate
Reduces bounce rate
Off-page optimization is the process of enhancing a website’s search engine rankings by undertaking activities outside the site.
What is a core activity of off-page optimization?
Choose one of the following:
Building backlinks
Loading keywords into your content
Testing the mobile-friendliness of URLs
Making images web friendly
One way of boosting your search engine ranking is by building backlinks to your website.
Which type of backlink is most likely to bring in relevant referral traffic?
Choose one of the following:
Authentic
High authority
Topical
Low authority
You are conducting an SEO audit of your site and want to benchmark your website against its top three competitors.
Which tool enables you to do this?
Choose one of the following:
Google Search Console
Link Explorer
Pingdom
Wincher
Which SEO metric is a good high-level way of reviewing SEO progress and can be best measured using Google Analytics?
Choose ONE of the following:
Keyword rankings
Link-building KPIs
Net promoter score
Organic traffic
You have measured your website’s SEO performance and have found that your technical SEO efforts have not paid off as expected.
What questions should you consider to help improve performance?
Choose TWO of the following:
Have you avoided keyword stuffing?
Are there any URL errors reported?
Have your key landing pages been indexed?
Does your site lack domain authority?
What techniques can you use to effectively describe a problem you encounter in the workplace?
Choose TWO of the following:
Base your analysis of the problem on your own personal experience
Pause and reflect on why the problem arose in the first place
Think of the problem in purely emotional terms
Be as well informed as you can be about the problem
A typical problem-solving strategy contains six steps. The SIXTH step is ‘Get feedback’.
What is the SECOND step of this strategy?
Identify the problem
Analyze the problem
Make a decision
Implement the solution
Look for solutions
What techniques can you use to effectively describe a problem you encounter in the workplace?
Choose TWO of the following:
Creative and research skills
Accounting and technical skills
Team-working and decision-making skills
Linguistic and presentation skills
Indexing is the process of adding web pages to a search engine’s database. What are common reasons for pages not being placed into the index?
Choose TWO of the following:
Low-value content
Video content
Evergreen content
Duplicate content
When researching keywords, what questions should you ask yourself?
Is the keyword relevant to your website's content?
Will searchers find what they are looking for on your site when they search using these keywords?
Will this traffic result in financial rewards or other organizational goals?
All of the above.
Your page isn't ranking well on organic results. What's going wrong?
Your content had too much relevancy with your targeted keyword
Your domain authority is too high
You didn't overstuff your keyword
Your content isn't up to date enough
The main goal of SEO is ....
get visitors from the search results of relevant keywords on Google
make copywriting easy for readers to understand
optimize images to match blog posts
register a blog / website in the google search console site
Which of the following items search engines don't want?
keyword stuffing
buying links
poor user experience
All of the above
Pages that are linked from other search engine is known as _________.
crawled pages
indexed pages
unindexed pages
root pages
Most important element for on page seo
Description Tags
Title Tags
All of these
Heading tags
What does SERP mean?
Stop eating rice peanut
search engine results page
search engine resource page
search engine resource program
What is a link to a page from another page of same site called?
backlink
side link
internal link
uplink
What should you use to help Google understanding images?
Robot tag
Secondary tag
Alt tag
Shift tag
What Is SEO?
A set of practices to rank number one on the search engine result pages
A set of practices to drive organic traffic from search engines
A set of practices to reach more audience from search engines
A set of practices to drive organic and paid traffic from search engines
The following are examples of on-page SEO efforts, except...
Improve the quality of content
Optimize images
Build backlinks
Link internally
The image above is an example of the implementation of...
Content writing
Copywriting
The text above shows an example of...
Soft-selling
Hard-selling
Which of the following is a short-tail keyword...
how to use putty
cron job
install java ubuntu
apt listing installed packages
Which should you target as the main keyword of a content...
how to login to wordpress
admin dashboard
custom login page
step-by-step
Tick the ones that are considered as SEO writing elements!
Keywords
Site speed
Title
Meta description
Where should you insert your keywords?
Title
Comments
Meta description
Slug
How many characters should a meta description ideally have?
140
150
160
170
