NEW
Font size
WorksheetsChapter 14 Pricing Product
Total questions: 20
Worksheet time: 10mins
The decisions made about pricing levels, discounts offered, and credit offered to customers.
Price lining
Price mix
Captive pricing
Bundling
Sets various prices for the same type of product to indicate different levels of quality.
Price mix
Bundling
Captive pricing
Price lining
Sets prices low for the base product but charges high prices for other components that are needed to complete the product or service.
Price mix
Price lining
Captive pricing
Bundling
Combines two or more services or goods for one price, like a t-shirt/hat bundle for $25, rather than $20 for the shirt and $10 for the hat
Bundling
Price mix
Price lining
Captive pricing
A pricing strategy that creates an image of a product and entices customers to buy.
Odd pricing
Even pricing
Psychological pricing
Bundling
Sets prices to end in an odd number, like $9.99 and $99.95.
Odd pricing
Even pricing
Prestige pricing
BOGO pricing
Sets the price of a product to end in an even number, most often zero.
Odd pricing
Even pricing
Prestige pricing
BOGO pricing
Sets prices high to convey quality and status.
Odd pricing
Even pricing
Prestige pricing
BOGO pricing
Gives customers a free or reduced-price item when another is purchased at full price.
Odd pricing
Even pricing
Prestige pricing
BOGO pricing
A price recommended for the product by the manufacturer
BOGO pricing
Manufacturer's suggested retail price (MSRP)
List price
Base price
The established price printed in a catalog, on a price tag, or in a price list.
Odd pricing
Even pricing
MSRP
List price
The practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store.
Bait and switch
Price fixing
Price discrimination
Deceptive pricing
Occurs when 2 or more businesses in an industry agree to sell the same product at a set price, which is usually high.
Bait and switch
Price-fixing
Price discrimination
Deceptive pricing
Occurs when a company sells the same product to different customers at different prices based on personal characteristics
Bait and switch
Price-fixing
Price discrimination
Deceptive pricing
The practice of setting the prices of products in a way to intentionally mislead a customer
Bati and switch
Price-fixing
Price discrimination
Deceptive pricing
Setting very low pricing to remove competition, such as foreign companies that price their products below the same domestic ones to drive the domestic companies out of business
Bait and switch
Price discrimination
Deceptive pricing
Predatory pricing
A price that allows customers to compare prices based on a standard unit of measure, such as an ounce or a pound.
Loss leader
Price-fixing
Price gouging
Unit pricing
An item that is priced much lower than the current market price or the cost of the product and taking a loss on each sale.
Unit pricing
Loss leader
Price gouging
Bait and switch
Maximum prices set by the government when it thinks certain products are being priced too high
Price ceilings
Loss leaders
Price floors
Price controls
Minimum prices set by the government for certain products that it thinks are being priced too low.
Price ceilings
Price floors
Price controls
Rent control
