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Chapter 14 Pricing Product

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

The decisions made about pricing levels, discounts offered, and credit offered to customers.

a)

Price lining

b)

Price mix

c)

Captive pricing

d)

Bundling

2.

Sets various prices for the same type of product to indicate different levels of quality.

a)

Price mix

b)

Bundling

c)

Captive pricing

d)

Price lining

3.

Sets prices low for the base product but charges high prices for other components that are needed to complete the product or service.

a)

Price mix

b)

Price lining

c)

Captive pricing

d)

Bundling

4.

Combines two or more services or goods for one price, like a t-shirt/hat bundle for $25, rather than $20 for the shirt and $10 for the hat

a)

Bundling

b)

Price mix

c)

Price lining

d)

Captive pricing

5.

A pricing strategy that creates an image of a product and entices customers to buy.

a)

Odd pricing

b)

Even pricing

c)

Psychological pricing

d)

Bundling

6.

Sets prices to end in an odd number, like $9.99 and $99.95.

a)

Odd pricing

b)

Even pricing

c)

Prestige pricing

d)

BOGO pricing

7.

Sets the price of a product to end in an even number, most often zero.

a)

Odd pricing

b)

Even pricing

c)

Prestige pricing

d)

BOGO pricing

8.

Sets prices high to convey quality and status.

a)

Odd pricing

b)

Even pricing

c)

Prestige pricing

d)

BOGO pricing

9.

Gives customers a free or reduced-price item when another is purchased at full price.

a)

Odd pricing

b)

Even pricing

c)

Prestige pricing

d)

BOGO pricing

10.

A price recommended for the product by the manufacturer

a)

BOGO pricing

b)

Manufacturer's suggested retail price (MSRP)

c)

List price

d)

Base price

11.

The established price printed in a catalog, on a price tag, or in a price list.

a)

Odd pricing

b)

Even pricing

c)

MSRP

d)

List price

12.

The practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store.

a)

Bait and switch

b)

Price fixing

c)

Price discrimination

d)

Deceptive pricing

13.

Occurs when 2 or more businesses in an industry agree to sell the same product at a set price, which is usually high.

a)

Bait and switch

b)

Price-fixing

c)

Price discrimination

d)

Deceptive pricing

14.

Occurs when a company sells the same product to different customers at different prices based on personal characteristics

a)

Bait and switch

b)

Price-fixing

c)

Price discrimination

d)

Deceptive pricing

15.

The practice of setting the prices of products in a way to intentionally mislead a customer

a)

Bati and switch

b)

Price-fixing

c)

Price discrimination

d)

Deceptive pricing

16.

Setting very low pricing to remove competition, such as foreign companies that price their products below the same domestic ones to drive the domestic companies out of business

a)

Bait and switch

b)

Price discrimination

c)

Deceptive pricing

d)

Predatory pricing

17.

A price that allows customers to compare prices based on a standard unit of measure, such as an ounce or a pound.

a)

Loss leader

b)

Price-fixing

c)

Price gouging

d)

Unit pricing

18.

An item that is priced much lower than the current market price or the cost of the product and taking a loss on each sale.

a)

Unit pricing

b)

Loss leader

c)

Price gouging

d)

Bait and switch

19.

Maximum prices set by the government when it thinks certain products are being priced too high

a)

Price ceilings

b)

Loss leaders

c)

Price floors

d)

Price controls

20.

Minimum prices set by the government for certain products that it thinks are being priced too low.

a)

Price ceilings

b)

Price floors

c)

Price controls

d)

Rent control