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MKTG ELEC4: PRELIM EXAM (SY 21-22)

Total questions: 80

Worksheet time: 48mins

Name
Class
Date
1.
This is the legal right granted to an individual (or group) to operate a business as if it were part of a larger chain of stores.
a)
franchise
b)
patent
2.

This is the individual or organization selling the franchise.

a)

franchisor

b)

franchisee

3.
This is the person or organization purchasing the franchise.
a)
franchisee
b)
franchisor     
4.
What does the franchisor provide for those purchasing the franchise?
a)
advice
b)
training
c)
advertising
d)
all of these are provided 
5.

Which is a franchisor?

a)

Allows others to use their brand and business for a fee

b)

Takes over a business

c)

Buys into an existing brand

6.
What is a franchise?
a)
Where a business sells the rights to their brand
b)
Where you have full control
c)
Where you keep all the profits
7.
What is a royalty?
a)
A business award by the queen
b)
A type of business
c)
A payment to a franchisor
8.

A franchisor offers lots of training to the new franchisee

a)

True

b)

False

9.

A franchisee can operate a business anywhere they want and are not restricted by territory

a)

True

b)

False

10.

Which of these is NOT an advantage of the franchisee

a)

They enter into an existing market

b)

It is usually expensive to buy a franchise

c)

Market research is done by the franchisor

d)

The franchisor provides the franchisee with equipment

11.
What liability is a franchise?
a)
Limited
b)
Unlimited
c)
It depends (could be either)
12.

A type of arrangement where the franchisor grants a franchise the rights to open ad operate one franchise unit.

a)

Single-Unit Franchise

b)

Multi-Unit Franchise

c)

Area Developer

d)

Master Franchise

13.

A type of arrangement where the franchisor grants a franchise the rights to open and operate more than one franchise unit.

a)

Single-Unit Franchise

b)

Multi-Unit Fracnchise

c)

Area Developer

d)

Master Franchise

14.

It is a legal document between the franchisor and the franchisee that governs the relationship between the two entities for a specified period of time.

a)

Franchise Agreement

b)

Terms of Agreement

c)

Registration Requirements

d)

Anti-Competition Laws

15.

In evaluating and selecting a franchise business, there are 8 critical areas to be studied carefully except:

a)

Brand name

b)

Trade Mark

c)

Management Skills

d)

Market Segment

16.

It is a systematic process for improving organizational performances by developing the competency of a team or an individual.

a)

Strategic

b)

Organizational Maintenance

c)

Performance Management

d)

Performance Evaluation

17.

It is describe as a sure-fire way to improve the productivity of any franchise's employees.

a)

Customer Satisfaction

b)

Communication

c)

Developmental

d)

Monitoring and improving employee satisfaction

18.

A type of arrangement where the franchisor grants a franchise the rights to open more than one unit during a specific time within a specific area

a)

Hybrid-type of multi-unit franchise

b)

Area Development

c)

Master Franchise

d)

Multi- Unit Franchise

19.

A type of arrangement where the franchisor grants a franchise the rights sell franchises to other people within a territory.

a)

Master Franchise

b)

Area Developement

c)

Hybrid- type of multi unit franchise

d)

multi unit franchise

20.

They develop and implement effective advertising and marketing services fro the development of franchise network

a)

Franchisor

b)

Franchisee

c)

Marketing

d)

Advertising

21.

They work through networks such as regional advertising cooperatives to which they are required to contibute

a)

Franchisor

b)

Franchisee

c)

Marketing

d)

Advertising

22.

This type of franchise includes not only aa product, service and trademark but also the complete method to conduct the business.

a)

Traditional Distribution

b)

Product

Distribution

c)

Business Format Franchising

d)

Franchise Agreement

23.

A license that describes the relationship between franchisor and franchisee including use of trademarks, fees, support and control.

a)

Franchise

b)

Business Format Franchise

c)

Franchising

d)

Franchisor

24.

A method of business expansion characterized by trademark license, payment of fees, and significant assistance and/or control.

a)

Franchising

b)

Franchisor

c)

Franchisee

d)

Business Format Franchise

25.

Franchising is a type of business model.

a)

True

b)

False

26.

A business model describes which of the following?

Check all that apply

a)

How a business operates to create profit

b)

a design of successful operations

c)

a physical replica of the business

d)

is only related to franchises

27.

Business assistance is one benefits of being a franchisee.

a)

True

b)

False

28.

Some autonomy is lost when opening a franchise.

a)

True

b)

False

29.

Franchises are statistically more successful than startups

a)

True

b)

False

30.

One of the benefits of franchises is the fact you are utilizing a new business model and approach.

a)

True

b)

False

31.

All of the following are important steps to owning a franchise.

a)

Choosing the market you will enter.

b)

Deciding which franchise is most appropriate.

c)

Understanding the terms of the franchise agreement.

d)

Securing financing or credit through a bank or lender.

e)

Creating a new business model

32.

The largest global franchise is

a)

Burger King

b)

KFC

c)

McDonald's

d)

Target

33.

In most cases, before starting a franchise, it is important to secure credit through a loan.

a)

True

b)

False

34.

Almost all franchises charge an initial investment known as a

a)

licensing agreement

b)

investment fee

c)

franchising fee

d)

a general operations fee

35.

The corporation that owns the intellectual property of the business is known as the

a)

franchisee

b)

franchisor

c)

the controlling partner

d)

the majority owner

36.

One of the key advantages of owning a franchise is brand recognition.

a)

True

b)

False

37.

The franchisee receives which of the following benefits from the business franchise model? Check all that apply

a)

Business Assistance

b)

Brand Recognition

c)

Reliable Suppliers

d)

A proven business model

38.

What disadvantages might the franchisor face with this model? Check all that apply.

a)

More difficult to control quality

b)

A loss of total brand control

c)

increased exposure

d)

broadening of markets

39.

Business assistance is best described as

a)

the expertise and know-how needed to be successful

b)

company secrets

c)

access to capital

d)

a 24 hr franchisee line

40.

One benefit for franchisors is the mitigation or lessening of risk because they are not required to make all of the investment into opening a new franchise.

a)

True

b)

False

41.

All franchises offer the same franchising agreement.

a)

True

b)

False

42.

The contractual arrangement between a franchisor and franchisee that spells out the duties and responsibilities of both parties is called

a)

licensing agreement

b)

franchise agreement

c)

royalty agreement

43.

The royalty fee is often a figure based on a percentage of gross sales.

a)

True

b)

False

44.

A licensing agreement allows for the usage of which of the following?

a)

capital

b)

copyrights

c)

brand advertising

d)

trademarks

45.

A copyright is a type of intellectual property protection.

a)

True

b)

False

46.

Trademarks protect intellectual resources for a business.

a)

True

b)

False

47.

Trademarks protections prevent the unauthorized usage of the following.

a)

Song lyrics

b)

Slogans

c)

Logos

d)

Brand designs

48.

What a prospective franchisee owes to the franchisor for the rights to use the franchise brand and franchise system.

a)

franchise fee

b)

licensing agreement

c)

minimum investment

d)

contractual agreement

49.

All the combined impressions and experiences associated with a particular company, good, or service This includes the name, term, symbol, design, or combination thereof that helps identify and differentiate a seller's product.

a)

market

b)

customer experience

c)

brand

d)

recognition

50.

The selling the right to use some process, trademark, patent, or other right for a fee or royalty.

a)

royalty agreement

b)

intellectual property agreement

c)

licensing agreement

d)

franchisee agreement

51.

The most important decision outside of choosing the franchise brand is determining the location or market where the franchise will be placed.

a)

True

b)

False

52.

Because royalty fees are often based on the percentage of sales, they are not the same from month to month.

a)

True

b)

False

53.

Licensing allows the use of some process, trademark, patent, or other right for a fee or royalty.

a)

True

b)

False

54.

Autonomy is an advantage of utilizing the business franchise model.

a)

True

b)

False

55.

For franchisor's it is important to secure credit or financing from banks, partners, or other financial institutions.

a)

True

b)

False

56.

Which industries might we see a business franchising model? Choose all that apply.

a)

Food

b)

Hospitality or hotels

c)

Big Box Stores

d)

Real estate

e)

Airlines

57.

A licensing agreement allow a third party to utilize the creator or parent company's intellectual property.

a)

True

b)

False

58.

The business franchise model mitigates risk for both the franchisee and franchisor.

a)

True

b)

False

59.
This is the legal right granted to an individual (or group) to operate a business as if it were part of a larger chain of stores.
a)
franchise
b)
patent
60.
What does the franchisor provide for those purchasing the franchise?
a)
advice
b)
training
c)
advertising
d)
all of these are provided 
61.
Buying an existing business is:  
a)
about as risky as starting a new business from scratch.
b)
often less risky than starting a new business from scratch. 
62.
Which of the following is an advantage of buying an existing business?
a)
An existing business should already have loyal customers.
b)
The business should have established practices and procedures in place.
c)
Relationships with suppliers and other vendors are already established. 
d)
All of these are advantages of buying an existing business. 
63.
Buying one of these will allow the owner to operate a business using a well-established brand name with proven business practices.
a)
franchise      
b)
corporate charter
64.

Which of the following is a disadvantage of buying an existing business?

a)

It can be expensive to purchase an existing business.

b)

The existing business might need costly improvements or repairs.

c)

The existing business may be poorly managed or staffed.

d)

All of these are disadvantages of buying an existing business

65.
One of the most important physical elements of a retail business is:
a)
the location
b)
the vendors  
66.
He pioneered research in scientific management, which focuses on the productivity of the individual employee. 
a)
Henry Ford
b)
Fredrick Taylor
67.
He perfected the principles of scientific management with his use of the assembly line to mass-produce a high quality, low cost automobile.
a)
Henry Ford
b)
Fredrick Taylor
68.
Franchises are significantly more successful than independently owned businesses. 
a)
True
b)
False
69.
The franchisee must follow ALL rules stated in the franchise agreement.
a)
True
b)
False
70.

Lower risk

a)

licensing

b)

franchising

71.

offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration

a)

licensing

b)

franchising

72.

It reduces risks for both parties

a)

licensing

b)

franchising

73.

The following statement best describe about franchise is ____________.

a)

owner have full control of the business

b)

the business where you keep all the profits

c)

the business sells the right to their brand

d)

the business share the profit with others

74.

Royalty is ____________

a)

A business award by the government

b)

type of franchise agreement

c)

a payment to a franchisor

d)

a fee to start franchise business

75.

The controls on franchisees by the franchisor is ____________.

a)

selection of employees

b)

limiting goods and services offered for sale

c)

operational costs

d)

marketing materials

76.

A type of franchise in which the product, method of distribution, sales and management procedures are highly controlled.

a)

product distribution franchise

b)

area development franchise

c)

business format franchise

77.

The purpose of the franchise agreement is to give prospective franchisees with information about the franchisor, the franchise system and the agreements they will need to sign so that they can make an informed decision.

a)

TRUE

b)

FALSE

78.

ADVANTAGES OF STARTING A NEW BUSINESS (CHOOSE 3)

a)

Usually lower start-up cost

b)

Freedom with location and

procedures

c)

No inherited problems from an

existing business

d)

Requires more time and

energy

79.

The franchise agreement is more specific than the UFOC about the terms of the relationship between the

franchisee and franchisor.

a)

TRUE

b)

FALSE

80.

Before buying any business, carefully consider many factors that are critical to success: costs, training and

support, abilities, franchisor’s experience, demand and competition, expansion plans.

a)

TRUE

b)

FALSE