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WorksheetsMKTG ELEC4: PRELIM EXAM (SY 21-22)
Total questions: 80
Worksheet time: 48mins
This is the individual or organization selling the franchise.
franchisor
franchisee
Which is a franchisor?
Allows others to use their brand and business for a fee
Takes over a business
Buys into an existing brand
A franchisor offers lots of training to the new franchisee
True
False
A franchisee can operate a business anywhere they want and are not restricted by territory
True
False
Which of these is NOT an advantage of the franchisee
They enter into an existing market
It is usually expensive to buy a franchise
Market research is done by the franchisor
The franchisor provides the franchisee with equipment
A type of arrangement where the franchisor grants a franchise the rights to open ad operate one franchise unit.
Single-Unit Franchise
Multi-Unit Franchise
Area Developer
Master Franchise
A type of arrangement where the franchisor grants a franchise the rights to open and operate more than one franchise unit.
Single-Unit Franchise
Multi-Unit Fracnchise
Area Developer
Master Franchise
It is a legal document between the franchisor and the franchisee that governs the relationship between the two entities for a specified period of time.
Franchise Agreement
Terms of Agreement
Registration Requirements
Anti-Competition Laws
In evaluating and selecting a franchise business, there are 8 critical areas to be studied carefully except:
Brand name
Trade Mark
Management Skills
Market Segment
It is a systematic process for improving organizational performances by developing the competency of a team or an individual.
Strategic
Organizational Maintenance
Performance Management
Performance Evaluation
It is describe as a sure-fire way to improve the productivity of any franchise's employees.
Customer Satisfaction
Communication
Developmental
Monitoring and improving employee satisfaction
A type of arrangement where the franchisor grants a franchise the rights to open more than one unit during a specific time within a specific area
Hybrid-type of multi-unit franchise
Area Development
Master Franchise
Multi- Unit Franchise
A type of arrangement where the franchisor grants a franchise the rights sell franchises to other people within a territory.
Master Franchise
Area Developement
Hybrid- type of multi unit franchise
multi unit franchise
They develop and implement effective advertising and marketing services fro the development of franchise network
Franchisor
Franchisee
Marketing
Advertising
They work through networks such as regional advertising cooperatives to which they are required to contibute
Franchisor
Franchisee
Marketing
Advertising
This type of franchise includes not only aa product, service and trademark but also the complete method to conduct the business.
Traditional Distribution
Product
Distribution
Business Format Franchising
Franchise Agreement
A license that describes the relationship between franchisor and franchisee including use of trademarks, fees, support and control.
Franchise
Business Format Franchise
Franchising
Franchisor
A method of business expansion characterized by trademark license, payment of fees, and significant assistance and/or control.
Franchising
Franchisor
Franchisee
Business Format Franchise
Franchising is a type of business model.
True
False
A business model describes which of the following?
Check all that apply
How a business operates to create profit
a design of successful operations
a physical replica of the business
is only related to franchises
Business assistance is one benefits of being a franchisee.
True
False
Some autonomy is lost when opening a franchise.
True
False
Franchises are statistically more successful than startups
True
False
One of the benefits of franchises is the fact you are utilizing a new business model and approach.
True
False
All of the following are important steps to owning a franchise.
Choosing the market you will enter.
Deciding which franchise is most appropriate.
Understanding the terms of the franchise agreement.
Securing financing or credit through a bank or lender.
Creating a new business model
The largest global franchise is
Burger King
KFC
McDonald's
Target
In most cases, before starting a franchise, it is important to secure credit through a loan.
True
False
Almost all franchises charge an initial investment known as a
licensing agreement
investment fee
franchising fee
a general operations fee
The corporation that owns the intellectual property of the business is known as the
franchisee
franchisor
the controlling partner
the majority owner
One of the key advantages of owning a franchise is brand recognition.
True
False
The franchisee receives which of the following benefits from the business franchise model? Check all that apply
Business Assistance
Brand Recognition
Reliable Suppliers
A proven business model
What disadvantages might the franchisor face with this model? Check all that apply.
More difficult to control quality
A loss of total brand control
increased exposure
broadening of markets
Business assistance is best described as
the expertise and know-how needed to be successful
company secrets
access to capital
a 24 hr franchisee line
One benefit for franchisors is the mitigation or lessening of risk because they are not required to make all of the investment into opening a new franchise.
True
False
All franchises offer the same franchising agreement.
True
False
The contractual arrangement between a franchisor and franchisee that spells out the duties and responsibilities of both parties is called
licensing agreement
franchise agreement
royalty agreement
The royalty fee is often a figure based on a percentage of gross sales.
True
False
A licensing agreement allows for the usage of which of the following?
capital
copyrights
brand advertising
trademarks
A copyright is a type of intellectual property protection.
True
False
Trademarks protect intellectual resources for a business.
True
False
Trademarks protections prevent the unauthorized usage of the following.
Song lyrics
Slogans
Logos
Brand designs
What a prospective franchisee owes to the franchisor for the rights to use the franchise brand and franchise system.
franchise fee
licensing agreement
minimum investment
contractual agreement
All the combined impressions and experiences associated with a particular company, good, or service This includes the name, term, symbol, design, or combination thereof that helps identify and differentiate a seller's product.
market
customer experience
brand
recognition
The selling the right to use some process, trademark, patent, or other right for a fee or royalty.
royalty agreement
intellectual property agreement
licensing agreement
franchisee agreement
The most important decision outside of choosing the franchise brand is determining the location or market where the franchise will be placed.
True
False
Because royalty fees are often based on the percentage of sales, they are not the same from month to month.
True
False
Licensing allows the use of some process, trademark, patent, or other right for a fee or royalty.
True
False
Autonomy is an advantage of utilizing the business franchise model.
True
False
For franchisor's it is important to secure credit or financing from banks, partners, or other financial institutions.
True
False
Which industries might we see a business franchising model? Choose all that apply.
Food
Hospitality or hotels
Big Box Stores
Real estate
Airlines
A licensing agreement allow a third party to utilize the creator or parent company's intellectual property.
True
False
The business franchise model mitigates risk for both the franchisee and franchisor.
True
False
Which of the following is a disadvantage of buying an existing business?
It can be expensive to purchase an existing business.
The existing business might need costly improvements or repairs.
The existing business may be poorly managed or staffed.
All of these are disadvantages of buying an existing business
Lower risk
licensing
franchising
offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration
licensing
franchising
It reduces risks for both parties
licensing
franchising
The following statement best describe about franchise is ____________.
owner have full control of the business
the business where you keep all the profits
the business sells the right to their brand
the business share the profit with others
Royalty is ____________
A business award by the government
type of franchise agreement
a payment to a franchisor
a fee to start franchise business
The controls on franchisees by the franchisor is ____________.
selection of employees
limiting goods and services offered for sale
operational costs
marketing materials
A type of franchise in which the product, method of distribution, sales and management procedures are highly controlled.
product distribution franchise
area development franchise
business format franchise
The purpose of the franchise agreement is to give prospective franchisees with information about the franchisor, the franchise system and the agreements they will need to sign so that they can make an informed decision.
TRUE
FALSE
ADVANTAGES OF STARTING A NEW BUSINESS (CHOOSE 3)
Usually lower start-up cost
Freedom with location and
procedures
No inherited problems from an
existing business
Requires more time and
energy
The franchise agreement is more specific than the UFOC about the terms of the relationship between the
franchisee and franchisor.
TRUE
FALSE
Before buying any business, carefully consider many factors that are critical to success: costs, training and
support, abilities, franchisor’s experience, demand and competition, expansion plans.
TRUE
FALSE
