WorksheetsTHE MARKETING ENVIROMENT
Total questions: 10
Worksheet time: 3hrs 30mins
LARGER SOCIETAL FORCES SUCH AS DEMOGRAPHIC , ECONOMIC , NATURAL , POLITICAL , AND OTHERS THAN EFFECT MARKETING MANAGEMENTS DECISIONS ARE PART OF
THE MACROENVIRONMENT
THE MICROENVIROMENT
THE_____________CONSISTS OF THE ACTORS AND FORCES OUTSIDE MARKETING THAT EFFECT MARKETING MANAGEMENTS'S ABILITY TO DEVELOP AND MAINTAIB SUCCESSFUL RELATIOSHIP WITH ITS TARGET CUSTOMERS .
MARKETING ORGANIZATION
MARKETING NETWORK
MARKETING SYSTEM
MARKETING ENVIROMENT
WHICH OF THE FOLLOWING IS A FORCE THAT DOES NOT AFFECT THE MICROENVIROMENT ?
CUSTOMERS
THE SUPPLIERS AND INTERMEDIARIES
THE ECONOMIC ENVIROMENT
THE COMPANY
CHOOSE THE CONCEPT FOR THE FOLLOWING DEFINITION ;
THE INTERNAL ENVIROMENT IS CONFORMED BY DEPARTMENTS OR AREAS SUCH AS FINANCE HUMAN RESOURCES , ACCOUNTING , PURCHASING AND THE TOP MANAGEMENT , WHICH SHARE THE RESPONSIBILITY FOR UNDERSTANDING CUSTOMER NEEDS AND CREATING VALUE
THE CUSTOMERS
THE COMPANY
THE SUPPLIERS
THE COMPETITORS
FIRMS THAT HELP THE COMPANY TO PROMOTE , SELL , AND DISTRIBUTE THE PRODUCT TO THE FINAL CUSTOMERS OR BUYERS .
THE COMPETITORS
THE INTERMEDIARIES
THE PUBLICS
STEP INCLUDES
SOCIO-CULTURAL , TECHNOLOGICAL , ECENOMIC , AND POLITICAL
STYLE , TRYING , EFFORT , AND PRESENTATION .
STRENGTHS , TECHNICAL ABILITY , ENERGY , POWER
STRENGHTHS , TECHNOLOGY , EFFECTIVENESS , AND PRICE
FIRMS THAT PROVIDE THE RESOURCES NEEDED BY THE COMPANY TO PRODUCE GOODS OR OFFER SERVICES ARE
THE SUPPLIERS
THE COMPETITORS
THE COMPANY
_______ REFERS TO NATURAL RESOURCES THAT ARE NEEDED AS INPUTS BY MARKETS OR THAT ARE AFFECTED BY MARKETING ACTIVITIES
ECONOMIC ENVIROMENT
NATURAL ENVIROMENT
CULTURAL ENVIROMENT
TECHNOLOGICAL ENVIROMENT
ANY GROUP THAT AN ACTUAL R POTENTIAL INTEREST IN OR IMPACT ON AN ORGANIZATION'S ABILITY TO ACHIEVE ITS OBJECTIVES .
COMPETITORS
SUPPLIERS
PUBCLICS
CUSTOMERS
THE ACTORS CLOSE TO THE COMPANY THAT AFFECT ITS ABILITY TO SERVE THE CSTOMERS ARE PART OF
THE MICROENVIROMENT
THE MACROENVIROMENT
