WorksheetsPersonal Selling and Publicity
Total questions: 15
Worksheet time: 5mins
TRUE OR FALSE: Part of building positive media relations can include writing effective press releases, which contain newsworthy information that will be of interest to the public.
TRUE
FALSE
(a) is a person-to-person communication between a salesperson and a potential customer. An example is using social media to interact with your customers and/or fans.
Personal selling provides:
Direct contact between the customer and salesperson
Delivery of information specifically for the customer
An opportunity to adjust the offer to fit the customer
All of the above
Any form of direct contact between salesperson and a customer
Advertising
Direct Mail
Personal Selling
Public Relations
How many steps are in The Sales Process
5
6
7
3
The Approach step of the Sales Process includes welcoming the customer. This is known as the....
merchandise
closing
service
greeting
As a salesperson, the process for handling objections includes...
Acknowledging
Listening
Answering
Restating/Rephrasing
Jones' Market sponsored a carnival for a local charity. What type of promotion is this?
Personal Selling
Sales Promotion
Publicity
Advertising
A salesperson helps a customer find a pair of shoes. What type of promotion is this?
Advertising
Publicity
Sales Promotion
Personal Selling
You go to the store, and free samples of cereal are being given to each customer. What kind of promotion is this?
Personal Selling
Sales Promotion
Publicity
Advertising
A company spends $5.5 million to place a commercial in the Super Bowl. What kind of promotion is this?
Personal Selling
Sales Promotion
Publicity
Advertising
What kind of promotion is this?
Personal Selling
Sales Promotion
Publicity
Advertising
Which tool involves a person directly talking to someone, face-to-face/ in person?
Advertising
Personal Selling
Direct marketing
Social Media
Which tool is targeted used to spread goodwill and build a relationship with the public?
PR and Publicity
Sales promotion
Direct marketing
Advertising
News release, featured article, captioned photograph ad press conference are the example of which public relations tool?
Written and spoken communication
Event sponsorship
Publicity
Corporate identity materials
