WorksheetsEntrepreneurship Lesson 5
Total questions: 25
Worksheet time: 25mins
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
Behavioral
Social-Cultural(Psychographics)
Geographic
Demographic
Customer Analysis(surveys) are a great source to study a customers buying habits.
True
False
SWOT stands for....
Social Awareness Talents
Social Weakness of Threats
Strengths, Weakness, Opportunities, Threats
None of the above
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
Demographic
Psychographic
Behavioral
Geographic
___________is based on the way a customer use the product.
Geographic
Behavioral
Psychographic
Demographic
__________are used to identify customers with similar wants and needs.
Segmentations Methods
Behavioral Research
Customer Survey
Geographic Data
A customers interest in playing basketball can help a marketer determine his/her ______.
Behavioral criteria
Demographic criteria
Psychographic criteria
Geographic criteria
Segmentation Variable is called..
Customer Characteristics
Mass Marketing
Market Components
None of the above
Chad has an interest partying every weekend this can help a marketer determine his
Behavioral criteria
Demographic criteria
Psychographic criteria
Geographic criteria
Knowing a customers family size can not help determine the demographics of the target market.
True
False
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
Geographic
Behavioral
Psychographic
Demographic
Knowing the income of a potential customer can help you determine products' __________.
Pricing
Promotion
Place
Label
A formal written document that directs a company's activities for a specific time is a___________.
Marketing Plan
Market Target
Technology solution
Market Summary
___________ is a method used to identify customers with similar wants and needs.
Sales Pitch
Selling
Market Segmentation
Planning
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
Grouping potential customers based on whether or not they have purchased a product in the past
Which of these answer includes ONLY examples of demographics?
Age, geographical location, gender
Household income, gender, race
Race, age, hobbies
Marital status, religion, ethnicity
Segmenting a market based on customers' attitudes, opinions, and interests is called
Geographic
Behavioral
Psychographic
Demographic
When a business divides its market on the basis of where its customers live is called
Geographic Segmentation
Behavioral Segmentation
Psychographic Segmentation
Demographic Segmentation
A business' target market includes
Everyone
All the people who might use a product or service
One segment of the market
The specific people that the company is aiming to reach with its marketing and sales efforts
Market seMarket segmentation:gmentation:
Transports products to customers
Is a method of promotion
Is a qualitative form of market research
Divides customers into sub groups
Psychographic segmentation is the process of grouping the customers according to their actions.
True
False
Psychographic segmentation is a process of grouping customers according to their perceptions, way of life, motivations, and inclinations.
True
False
How is a market segmented by 'lifestyle'?
Products can be aimed specifically at males or females or both
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
People have different hobbies and interests, which can be connected to income and location.
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
How is a market segmented by 'location'?
Products can be aimed specifically at males or females or both
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
People have different hobbies and interests, which can be connected to income and location.
An internet travel agent sells expensive round the world cruises. Which of the following market segments is the travel agent most likely to target?
People with high incomes
Families with children under 5
Local residents
Young, single men
