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WorksheetsRevision Chapter 1
Total questions: 15
Worksheet time: 9mins
How do you defined Consumer Behaviour?
The behaviour that consumers display in searching for, purchasing, awareness and disposing of products that they expect will satisfy their needs.
The behaviour that consumers display in searching for, trial, using and disposing of products that they expect will satisfy their needs.
§The behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs
The behaviour that consumers display in searching for, purchasing, trial and using of products that they expect will satisfy their needs.
.............is refering to someone who buys the product for their own consumptions
Customer
Consumer
Buyer
Influencer
There are........ interdisciplinary science in Consumer Behaviour
3
4
5
6
Interdisciplinary Science of Consumer Behaviour are :
Psychology, Sociology, Beliefs, Economics
Psychology, Sociology, Values, Economics
Physiology, Sociology, Cultural antrapology, Economics
Psychology, Sociology, Cultural antrapology, Economics
................ process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world.
Perception
Motivation
Learning behaviour
Personality
The act of wearing Baju Kurung in attending malay weddings is consider as
Culture
Values
Belief
Customs
The act of wearing Face Mask in public and confined space is consider as
Culture
Beliefs
Values
Customs
Determine factors influence the growth of consumer behaviour:
The shorten Product Life Cycle, Environment Sustainability awareness, Consumerism Awareness,International Marketing Growth.
The shorten Product Life Cycle, National Marketing Growth, Demarketing, Environment Sustainability Awareness.
The shorten Product Life Cycle, Environment Sustainability Awareness, Consumer Awareness, Computer and Statistic Growth
A. The shorten Product Life Cycle, National Marketing Growth, Public Policy, Environment Sustainability Awareness
When government announce the flexibility in wearing black shoes to school refers to :
The shorten PLC
Public policy
Growth of NPM
Environment Sustainability Awareness
The act of bringing your own shopping bag is refers to:
Shorten of PLC
Growth of NPM
Environment Sustainability Awareness
Public policy
_______ divides buyers into different groups based on their advocator on brands, buying habits and trend of purchasing.
Demographic segmentation
. Psychographic segmentation
Geographic segmentation
Behavioral segmentation
Mcdonalds implements different sets of strategies to cater the demand from their worldwide customers. This refers to :
Demographic segmentation
Psychographic segmentation
Geographic segmentation
Behavioral segmentation
Emas Anuar execute different pricing strategy to cater the demand for their levels of customers. This refers to :
Demographic segmentation
Psychographic segmentation
Geographic segmentation
Behavioral segmentation
What is Marketing Plan?
Business document written for the purpose of describing the past market position of a business and its marketing strategy for the period covered by the marketing plan
Business document written for the purpose of describing the future market position of a business and its marketing strategy for the period covered by the marketing plan
Business document written for the purpose of describing the current market position of a customer and its marketing strategy for the period covered by the marketing plan
Business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan
Any action or promotion to discouraged people from using the product or services is called
Remarketing
Demarketing
Marketing
Pre-marketing
