Categories of consumers is industrial (organizational) consumer and group consumer

Industrial consumer include the profit and non profit businesses, government agencies, business corporation and even educational institutions

Marketing discipline in consumer behavior include production concept, product concept, seller concept, operation concept and societal marketing concept.

Societal Marketing concept stresses that the marketing strategy should deliver value to consumers in a way that enhances both the consumer’s and society’s well-being.

Selling concept is companies focus on individual customers. They provide individual offers, services, and establish direct channels of communication with them

Primary research include survey, focus group, interviews and observation

Secondary data is census data from private sector

Focus groups provide qualitative insights into consumer attitudes as opposed to the quantitative (numerical) data resulting from surveys.

Experiments is consumer researchers can conduct experiments to determine whether certain marketing phenomena affect consumer behavior.

There are 7 types of consumer researchers?

In-house research are that the information collected can be kept within the company and that opportunities for information to leak to competitors are very high.

External marketing research firms focusing to develop measuring instruments to measure consumer responses, collect data from consumer, analyze the data and develop reports for their clients.

Advertising agencies and media planning firms conduct research to better understand what advertising messages and media will appeal to their clients' target markets.

Syndicated data services are companies that collect and misuse the information of consumer for their own benefits

Retailers sometimes use research to measure customer demand and determine how they can increase sales volume

Retailers use research to uncover new needs and understand brand perceptions

Research foundation is profit organization that sponsors research on topics relevant to the foundation's goals. As an example, the profit advertising.

Seeks to improve the practice of advertising, marketing, and media research. It sponsors conferences and webinars, and publishes reports related to research in these areas. This sentence is about types of consumer researchers under Advertising Agencies and Media Planning Firms.

Government agencies always use research to help market an offering however businesses do not use government research for marketing purposes

Census data from government is one of the secondary research.

Consumer organizations conduct research, generally for the purpose of protecting or informing consumers.

Consumer union is an non independent, profit testing and information organization designed to serve consumer who subscribe their services.

Academic research involving consumers can be used for marketing and may have implications for public policy, studies often are designed simply to enhance our general understanding of consumer behavior.

Consumer research process consist of six steps which is develop research objectives, collect secondary data, design a primary research study, collect primary study, analyze data and prepare report