NEW
Font size
WorksheetsLesson 4: Creating a Social Media Campaign
Total questions: 28
Worksheet time: 28mins
Which question comes under the mission of the planning stage?
How long will the campaign run?
Where is the audience active on social media?
What do you want to accomplish?
Why are you doing this campaign?
What is a campaign plan?
A collection of information gathered during the planning stage
A list of deadlines and deliverables for all the tasks and team members
A summary report for the results of the campaign
A list of the standards and/or templates for all social media content
The campaign team will gather data about the social media landscape. It is at this time that the team should complete:
quantitative data
social media audit
persona profile
market segmentation
Which of the following is a question that would be answered during the report/refine phase of a social media campaign?
Why are you doing this campaign?
Was the budget too small?
How long will the campaign run?
What type of tactics will be used to achieve the goals?
If your campaign is large and contains multiple departments, then you will want to make sure that your team:
has several members from the marketing team.
has a large resource pool for creating content.
has a large budget and a way to reuse content.
has members from all levels and departments
Which of the following is a qualitative metric for social media campaigns?
Number of shares
Number of followers
Amount of brand awareness
Number of likes
At what stage of the social media campaign does the campaign team interact with the audience?
Development
Reporting and refinement
Implementation and measurement
Planning
What do social media campaigns need to do differently than traditional media campaigns?
They need to be much more aware of what their competitors are doing.
They need to develop a concept that makes the campaign remarkable.
They need to be longer and require much more planning to be effective.
They need to focus much more on company branding and marketing.
What does persistent mean on social media?
Content remains on social media unless a user deliberately removes it.
Content is deliberately unchanging and consistent in appearance and purpose
Content is malleable on both the time and context to which it appears
Content remains on a social media site until a user acts upon it
If you notice that groups are interacting with your business on social media that aren't on your communication list:
develop a plan to deal with this type of negative feedback.
add them to your list and create a strategy for them.
report them to the social media platform they are on.
report them to the FCC as this is banded communication.
How to control time on social media?
Create an editorial report.
Know where your people are.
Use a tool like Yelp to schedule tweets or status updates.
Do not try to connect from the chain on any network.
What does it mean to be active on social media?
Means working behind the scene to create unique content for your company
Creating a cute, memorable, or funny profile on several social media sites.
Posting once each week on a regular basis and promote your brand each time.
Includes posting daily and engaging w/ anyone interacting with your content
What is the most important thing can you do to gain trust and be viewed as more than just a marketer on social media?
Create memorable postings and original content unlike your competitors.
Have dedicated customer service representatives ready to answer questions
Promote your company or brand in every one of your postings and comments.
Communicate with audience by commenting on postings and sharing content.
Who was the first to apply the Rule of Thirds to social media in 2007?
Neil James
Neil Wilkins
Neil Smith
Neil Watson
Why companies with a diverse workforce are stronger and more competitive?
Because a piece of content catches eyes, doesn't mean it's right to share
Because people feel safer knowing the company has added security
Because employees see the opportunities as investments in their future
Because their teams are made up of people who come up with a range of ideas
Which of the following does not come under the six dimensions of social-media-literate leadership?
Distributor
Producer
Editor
Advisor
Which of the following statements is true regarding the checklists text format?
This format can share customers' stories as part of a campaign.
This format can be a great way to increase awareness.
This format helps your audience understand what you are doing.
This format is great for products that have steps that need to be performed
What two things does the social media manager establish during the preparation phase?
Campaign team and budget
Campaign goals and budget
Measurement and implementation strategies
Implementation and planning timeline
Which of the following is the best practice for establishing your social media campaign team?
Make sure the team has clear roles and responsibilities.
Include members who are not afraid to bend the rules.
Include creative members who can create new content.
Make sure the team members are in the same department.
Which of the following is true about curating content?
It decreases brand visibility and engagement.
It is more expensive to curate content than to create original content.
It is faster to curate content than to create original content.
It can only be used with established customers.
In a social media campaign, what is a call to action?
Idea or reason for active audience members to go and pursue when they leave
Link, button, or graphic that encourages user to click to perform activity.
Something that can be used to motivate followers to promote your brand.
Instruction to audience to provoke them into going to your store or website
What is the social media funnel?
Series of phases that determine social media posts that are effective
Organized process to help you create one or more personas
Series of phases audience member goes through when interacting with a brand
Series of steps created to help parse down your social media material
Why is it considered good practice to make sure any business units affected are included in meetings for the campaign?
So that they can prepare for a decline/incline in sales
So that they can provide input if needed
So that they can critique the teams' work
So that they can adjust their schedules if needed
What is a content ratio?
The ratio of how often you will post content
The ratio of likes or shares to your posts
The ratio of likes or shares to your posts
The ratio of graphics to texts in your posts
A social media campaign often has a very specific target persona or audience that:
is a persona typically outside their target but for whom there is potential
is a customer or audience member that they would like to pursue.
is a subset of the typical target audience for the company.
is a persona that is new to the product but not necessarily the company.
Which type of content practice allows you to get your audience or followers coming back regularly for new content?
Paid
Earned
Serializing
Preparation
What should a social media campaign reinforce?
Company culture
Social media strategy
Marketing strategy
Organizational unit strategy
How to control time on social media?
Do not try to connect from the chain on any network.
Create an editorial report.
Use a tool like Yelp to schedule tweets or status updates.
Know where your people are.
