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Customer Relations

Total questions: 13

Worksheet time: 3hrs 15mins

Name
Class
Date
1.

What are the functions of CRM?

a)

Sales monitoring

b)

Build prospects and customer database

c)

Log Follow-up & Support Communications Properly

d)

Deal updating

e)

all of the above

2.

Dissatisfied customers will share their dissatisfaction with others more than satisfied customers will share their satisfaction with others when it comes to resolving customer complaints.

a)

True

b)

False

3.

There are no policies and laws governing what businesses can do with their consumer information.

a)

True

b)

False

4.

CRM stands for what?

a)

Customer Relationship Management

b)

Custom Relation Managers

c)

Customer Relationship Managers

d)

Custom Relation Management

5.

It is a strategy that companies use to manage interactions with customers and potential customers.

a)

Customer Relation

b)

Customer Relationship Management

c)

Custom Relationship

d)

Customer Relationship Managers

6.

ROI stands for what?

a)

Rule of Investment

b)

Return of Investment

c)

Reliable Investment

d)

Relive of Investment

7.

It is an advantage of a CRM where the system cut out administrative tasks like follow-up emails and “catch up” meetings with management.

a)

Reliable reporting

b)

Empowered sales management

c)

Accurate sales forecasting

d)

Heightened productivity

8.

You can build prospects and customer database through

a)

Met at events or meetings

b)

website

c)

all of the above

9.

CRM is the process of carefully managing detailed information about individual customers and all customer ________________ _______________ to maximize loyalty.

(a)  

10.

CRM is a company-wide business strategy designed to optimize which of the following:

a)

customer satisfaction

b)

branding

c)

revenue

d)

expenses

11.

Touch points are all possible areas of a business where customers (a)   with that business.

12.

A data warehouse allows a company to (a)   information across all functional departments of the company.

13.

The process of breaking large groups of customers into smaller, more homogeneous groups

a)

customer value analysis

b)

customer segmentation analysis

c)

customer profitability analysis

d)

predictive modeling