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WorksheetsAGR453 - CHAPTER 1
Total questions: 20
Worksheet time: 11mins
The followings are examples of marketing scope except _______
Distribution
Grading
Producing
Storing
Input sector, production sector, processing sector, support services and consumers are elements inside ________
Agribusiness marketing
Agribusiness system
Agribusiness economics
Agribusiness financing
"If you create it, they will come". This statement describe ________
the sales era
the production era
the marketing department era
the marketing company era
The marketing company era is followed by ______
The mobile marketing era
The production era
The marketing department era
The relationship marketing era
Bernas, MFM, Gula Padang Terap
The followings are the example of players in the ________
Input
Sector
Production
Sector
Support
Services
Processing
Sector
Focus on product quality and features are the key ideas for
Production orientation
Product orientation
Sales orientation
Marketing orientation
Price, Promotion, Product, Place are elements of the (a)
The act of obtaining a desired object from someone by offering something in return is called
exchange
value creation
buying
barter
Set of actual and potential buyers of a product is also known as
(a)
The picture shows _____ orientation
marketing
societal marketing
product
sales
Low cost and highly affordable are the focus of (a) marketing orientation
The combined customer lifetime values of all current and potential customers is known as
brand loyalty
brand equity
brand equality
brand awareness
Items in the question mark quadrant of growth share matrix is considered
high growth, high share
high growth, low share
low growth, high share
low growth, low share
Products that generate returns that are higher than the market's growth rate and sustain itself from a cash flow perspective is placed on ________ quadrant
star
dog
question mark
cow
What element in the marketing mix that include inventory, transportation and channels
(a)
(a) is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry.
E-commerce domain that is initiated by consumers and targeted to business is called
(a)
Online advertising that allows members to congregate online and share ideas on certain issues of common interest is known as
(a)
Internet version of word-of-mouth is also called as
(a)
The picture is an example of _______ online advertising
Banner ads
Skyscrapers
Content sponsorships
Microsites
