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Ag Sales 2

Total questions: 20

Worksheet time: 11mins

Name
Class
Date
1.

The demand for John Deere lawn and garden tractors sold at Lowes stores depends on homeowners’ willingness to cut their lawns. What is this type of demand referred to?

a)

Derived

b)

Joint

c)

Elastic

d)

Direct

2.

Most of the market is “in the hands of” whom?

a)

Market challenger

b)

Market follower

c)

Market leader

d)

Market analyzer

3.

Dealing with complaints in any business is inevitable. When complaints arise, it is critical to deal with them as quickly as appropriate (possible). The steps in dealing with a complaint include

a)

Recognize

b)

Respond

c)

Resolve

d)

All of the above

4.

What is the “80/20 rule?”

a)

80% of a salespersons time is wasted effort, while 20% leads to product sales

b)

80% of selling is luck, while 20% is skill

c)

80% of sales come from 20% of customers

d)

80% of salespeople are not successful, but 20% make a career of selling

5.

What is the consumer market?

a)

Market segment consisting of individuals who buy goods and services for personal consumption

b)

Called the wholesale market for consumers

c)

When producers of goods and services sell to other businesses for further resale

d)

All of the above

6.

What is a “roadmap” of how a product will be marketed and sold called?

a)

A business plan

b)

A marketing plan

c)

A listing of the marketing sales strategies

d)

A SWOT analysis

7.

Which of the following is a definition of a feature?

a)

The characteristics of a product that can be measured or observed

b)

The process of making connections with people

c)

A referral to a potential customer that you have received from a source

d)

Intentional future behaviors or accomplishments

8.

If your prospect is ready to make a purchase during the sales presentation, what should you do?

a)

Continue the sales presentation

b)

Demonstrate the product

c)

Call in the manager

d)

Close the sale

9.

Which of the following is an open-ended question?

a)

“Are you happy with your current welding torch?”

b)

“Do you want to purchase a new welding torch?”

c)

“What are you looking for in a welding torch?”

d)

“Have you had your current welding torch for more than five years?”

10.

A customer’s bill is expected to be paid in full within 10-15 days from receipt. If this is not done, a finance charge is added. What is this an example of?

a)

A 30-day open charge account

b)

A 30-day open charge account

c)

A revolving charge account

d)

A 90-day charge account

11.

A good salesperson should have many attributes or traits. What is it called when you are constantly trying to improve yourself?

a)

Ambition

b)

Confidence

c)

Talent

d)

Personality

12.

What is the name of the delivery system for advertising?

a)

Marketing system

b)

Sales system

c)

Marketing plan

d)

Media

13.

What does rapport-building between a buyer and seller serve the function of?

a)

To build trust

b)

To transition to a discussion about business

c)

To discuss product value

d)

To create a pool of potential clients

14.

The salesperson says “The herbicide you selected is our very finest. Do you need a spray tank or protective gear?” What type of selling is this known as?

a)

Impulse

b)

Pressure

c)

Suggestion

d)

Timely

15.

When you first call or meet a woman who is a prospect, how should you address her?

a)

Ms.

b)

By her first name

c)

Mrs.

d)

Miss

16.

A successful salesperson will maintain what composure when dealing with an upset customer?

a)

The salesperson will try to reason with the upset customer, but will show no empathy for the customer’s position

b)

The salesperson will promptly meet the customer and settle any problem as quickly as possible

c)

The salesperson may show irritation when dealing with the customer and transfer the upset customer to another salesperson

d)

The salesperson will wait a reasonable time before returning any calls or emails

17.

Selling skills can be very useful in what areas?

a)

Personal life

b)

Job interview

c)

Political campaign

d)

All of the above

18.

Selling to farmers may include selling products or services. Which of the following would be considered a service?

a)

Fertilizer

b)

Harvesting equipment

c)

Seed

d)

Custom harvesting

19.

To be successful at a trade show, you need to do which of the following?

a)

Gain the attention of those passing by

b)

Wait for people to stop

c)

Make it your first priority to talk with the co-exhibitors

d)

Wait for prospects to contact you after the show is finished

20.

What is an example of a “premium close?”

a)

“This is our best chicken scratch. It’s on sale today!”

b)

“We charge a premium because our product is the best.”

c)

“Have you considered the carrying case for those binoculars?”

d)

“If you buy this saddle, I’ll throw in the saddle blanket free of charge.”