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Worksheets

Entrepreneurship Unit 6 Review

Total questions: 30

Worksheet time: 20mins

Name
Class
Date
1.

What is the vocab term for creating an exchange for a product/service?

a)

marketing mix

b)

marketing

c)

promotional mix

d)

selling

2.

What is the vocabulary term for the direct type of customer you focus marketing strategies toward?

a)

marketing mix

b)

consumer

c)

customer

d)

target market

3.

What is the vocabulary term for a product being sold and all the producers are selling that particular product?

a)

Industry

b)

Market

c)

Market Share

d)

Industry Share

4.

What is the vocabulary term for the total dollar amount sold by a company divided by the total dollar mount in the market?

a)

Industry

b)

Market

c)

Market Share

d)

Industry Share

5.

What is the vocabulary term for the total dollar amount sold by all competitors within a particular industry?

a)

Industry

b)

Market

c)

Market Share

d)

Industry Share

6.

A(n) (a)   competitor is within the same industry and selling the same product.

7.

A(n) (a)   competitor offers substitutes for a product, but not the exact same product.

8.

What is the vocabulary term for the income remaining after taxes, other mandatory charges, and needs?

a)

competitive analysis

b)

market

c)

wants

d)

discretionary income

9.

What is the vocabulary term for how consumers see your products compared to your competition?

a)

Competitive analysis

b)

Competitive Advantage

c)

Product Positioning

d)

Non-price Competition

10.

What is the vocabulary term for a name, symbol, or design used to identify a product?

a)

Competitive analysis

b)

Competitive Advantage

c)

Product Positioning

d)

Brand

11.

80% of your customers make up 20% of your sales.

a)

True

b)

False

12.

Market segmentation is used for tax collecting.

a)

True

b)

False

13.

Providing excellent customer service an example of non-price competition.

a)

True

b)

False

14.

Ford's indirect competitor is Honda.

a)

True

b)

False

15.

Cinemark movie theater is in direct competition with a local bowling alley.

a)

True

b)

False

16.

A SWOT analysis is done at least yearly and is about internal factors of the business.

a)

True

b)

False

17.

A SWOT analysis is done at least yearly and is about internal factors of the business.

a)

True

b)

False

18.

A PEST analysis is continuously ongoing and about internal factors of the business.

a)

True

b)

False

19.

Fonts can be used to help brand a company.

a)

True

b)

False

20.

A color can be used to help brand a company.

a)

True

b)

False

21.

What are the 4 P's of the marketing mix?

a)

Price

b)

Product

c)

Promotion

d)

Process

e)

Place

22.

Which of the four P's of the marketing mix would include offering financing to help customers pay for the product over a year?

(a)  

23.

Which of the four P's of the marketing mix would include designing the packaging?

(a)  

24.

Which market segmentation would take into consideration politics?

(a)  

25.

Which market segmentation would take into having children?

(a)  

26.

Which market segmentation would consider income?

(a)  

27.

Advertising through word-of-mouth is a(n) _______ of social media marketing.

a)

advantage

b)

disadvantage

28.

The inability to control public perception is a(n) _______ of social media marketing.

a)

advantage

b)

disadvantage

29.

Focusing on a specific target market is a(n) _______ of social media marketing.

a)

advantage

b)

disadvantage

30.

The first key to marketing with social media is to find the platform that fits your

(a)