WorksheetsEntrepreneurship Unit 6 Review
Total questions: 30
Worksheet time: 20mins
What is the vocab term for creating an exchange for a product/service?
marketing mix
marketing
promotional mix
selling
What is the vocabulary term for the direct type of customer you focus marketing strategies toward?
marketing mix
consumer
customer
target market
What is the vocabulary term for a product being sold and all the producers are selling that particular product?
Industry
Market
Market Share
Industry Share
What is the vocabulary term for the total dollar amount sold by a company divided by the total dollar mount in the market?
Industry
Market
Market Share
Industry Share
What is the vocabulary term for the total dollar amount sold by all competitors within a particular industry?
Industry
Market
Market Share
Industry Share
A(n) (a) competitor is within the same industry and selling the same product.
A(n) (a) competitor offers substitutes for a product, but not the exact same product.
What is the vocabulary term for the income remaining after taxes, other mandatory charges, and needs?
competitive analysis
market
wants
discretionary income
What is the vocabulary term for how consumers see your products compared to your competition?
Competitive analysis
Competitive Advantage
Product Positioning
Non-price Competition
What is the vocabulary term for a name, symbol, or design used to identify a product?
Competitive analysis
Competitive Advantage
Product Positioning
Brand
80% of your customers make up 20% of your sales.
True
False
Market segmentation is used for tax collecting.
True
False
Providing excellent customer service an example of non-price competition.
True
False
Ford's indirect competitor is Honda.
True
False
Cinemark movie theater is in direct competition with a local bowling alley.
True
False
A SWOT analysis is done at least yearly and is about internal factors of the business.
True
False
A SWOT analysis is done at least yearly and is about internal factors of the business.
True
False
A PEST analysis is continuously ongoing and about internal factors of the business.
True
False
Fonts can be used to help brand a company.
True
False
A color can be used to help brand a company.
True
False
What are the 4 P's of the marketing mix?
Price
Product
Promotion
Process
Place
Which of the four P's of the marketing mix would include offering financing to help customers pay for the product over a year?
(a)
Which of the four P's of the marketing mix would include designing the packaging?
(a)
Which market segmentation would take into consideration politics?
(a)
Which market segmentation would take into having children?
(a)
Which market segmentation would consider income?
(a)
Advertising through word-of-mouth is a(n) _______ of social media marketing.
advantage
disadvantage
The inability to control public perception is a(n) _______ of social media marketing.
advantage
disadvantage
Focusing on a specific target market is a(n) _______ of social media marketing.
advantage
disadvantage
The first key to marketing with social media is to find the platform that fits your
(a)
