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Core Marketing Concepts

Total questions: 13

Worksheet time: 7mins

Name
Class
Date
1.

One of these is not Needs

a)

Air

b)

Food

c)

Water

d)

Drink Cola

2.

Good Marketers can create needs

a)

Agree

b)

Disagree

c)

I don't know

3.

لما نتجمع في الشركة ونحدد اننا ناكل مشويات ولسة محددناش هناكل من اي مطلعم ده بيكون ايه

a)

Need

b)

Demand

c)

Want

4.

Market size can be given in volume of product sold or value of products.

a)

Agree

b)

Disagree

5.

(ATL) advertising means

a)

Above the Line

b)

Below the Line Marketing

6.

Television is

a)

Above the Line

b)

Below the Line Marketing

7.

Outdoor advertisements are

a)

Above the Line

b)

Below the Line Marketing

8.

Awareness, Interest, Desire, and Action are called

a)

Ideal Marketing

b)

Aida Model marketing

9.

The measurement of customer satisfaction level through a one-question survey. It ask users to rate their experience with the brand’s products or services. Customers answer based on a scale from “extremely dissatisfied” to “extremely satisfied.” 

a)

A customer satisfaction score (CSAT)

b)

Net Promoter Score

10.

What does this picture refer?

a)

A customer satisfaction score (CSAT)

b)

Net Promoter Score

11.

What does this picture refer?

a)

Billboard

b)

prodcast

c)

TV Ad

12.

One of these points is not from Marketing Mix "4Ps"

a)

Play

b)

Product

c)

Price

d)

Place

e)

Promotion

13.

What does this picture refer?

a)

PESTLE Analysis

b)

Marketing Mix

c)

SWOT Analysis