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WorksheetsLesson 8: Social Media Advertising
Total questions: 20
Worksheet time: 20mins
Where do promoted posts appear on Facebook?
On the Facebook users' new content section
On the Facebook users' newsfeeds
On the Facebook users' sign in page
On the Facebook users' advertisement section
What is the role of a consideration marketing objective?
It helps to find people who might be interested in your products
It determines how many people saw your ad and purchased the product
It determines keywords for targeting specific audiences
It increases awareness of your business or products
Which of the following statements is true regarding the conversion marketing objective?
It determines keywords for targeting specific audiences
It increases awareness of your business or products
It finds people who might be interested in your products
It determines how many people saw your ad and purchased your product
If your ad is displayed 5000 times (5000 impressions) and receives 1000 clicks, what would your click through rate be?
25%
10%
15%
20%
Which type of advertisement content performs best on social media?
Audio
Text
Image
Video
Advertising on Google social media platforms is a little different than other platforms because:
you must use the Campaign Manager to create ads.
you must specify which social media platforms you want to display your ads.
they integrate ads throughout their sites.
they help you determine the success of your ads.
How can you keep your ad campaigns from becoming stale?
Combine your ads with controversial messages to get attention.
Create new ad formats or variations on your best performers.
Rotate your ads every week to see which ones are most popular.
Create ads that will require a response from competitors in your industry.
What is required to run ads on Instagram?
Pinterest business page
Twitter business page
Facebook business page
Google business page
To advertise on Pinterest you must have:
a Facebook business page.
at least 10,000 followers on Pinterest.
a business account on Pinterest.
a functioning Website.
When you target an audience by their type of mobile phone, which type of targeting option are you using?
Behaviors
Connections
Demographics
Interests
How should you select the best advertising platform for your business?
determine if you can move your audience to a platform you advertise
review your social media budget and determine if you can afford to run ads
review your objectives and determine if the platform can serve them
decide if the platform's audience has members of your target audience
LinkedIn recommends that businesses that are just starting should avoid targeting based on:
age and job title.
school and skills.
SEO and industry.
gender and age.
Which of the following is an example of a conversion?
Build your audience.
Increase your number of likes.
Download an e-book.
Increase engagement.
What will happen by narrowing your target audience?
Spend less money on social media advertising because there will be less ads
You will be able to see how your ad is perceived by the general public.
You will not waste your budget, and your ads will have better performance.
You will drive away potential customers who don't feel wanted by your ads.
What is the biggest mistake that people make with keyword targeting?
Not using keywords at all
Being too specific
Using too many keywords
Not being specific enough
Which of the following can be described as an organic post that you spend money on to increase the size of your audience?
Boosted post
Promoted post
Newsfeed ad
Subsidized ad
The best way to get your message seen is to develop a social media strategy that:
relies solely on paid social media strategies.
complements your organic strategy.
relies on neither paid nor organic social media strategies.
relies on neither paid nor organic social media strategies.
Which of the following forms of advertising has a significantly lower cost than the others?
Radio
Newspaper
Social Media
Television
Currently, the largest portion of Twitter advertising revenue is derived from:
television ads.
billboard advertising.
mobile advertising.
Facebook posts.
Which Facebook ads offer the greatest number of options for advertisers since they include a call-to-action button
Newsfeed ad
Boosted post
Organic post
Promoted post
