The percentage of those who visit one page of a website before exiting that website.

How well your customers support your product or brand.

A catalog of current and potential customers' email addresses.

Digital marketing strategy of communicating with prospects and customers via electronic mail services.

Communication between a brand and an audience member (like, comment, retweet, etc.)

Analytics metric that refers to the number of users who have come across particular content on social platforms.

Focusing on individuals that have bounced from your site.

Ability to keep current customers.

Income a business makes from its products or services offered.

Total number of different households or persons that will be exposed to a message.

A group of people most likely to be interested in your brand's product or service.

How many people have elected to see your content on their feed.

How many people are talking about your brand.

How many times your content is seen.

The number of website visitors that come from your social media channels

Of all the people who visit your website, how many come from your social media channels.

What fraction of all customer complaints (most of them are on social media) are never answered?

Not answering complaints decreases customer advocacy by as much as what percent?

What percent of customers who complain in social media expect a response within one hour?

Which platform has the most active users as of January 2018?

Which is NOT considered a target audience demographic?