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WorksheetsS3 Marketing Progress Check Revision
Total questions: 25
Worksheet time: 13mins
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
Which three of the following are popular examples of market segmentation?
Age
Sleeping pattern
Income
Gender
Shoe size
Which of the following is NOT an example of field research?
Focus Groups
Questinnaires
Observations
Newspapers
What does field research involve?
Gathering new data
Gathering existing data
Reading government reports
The marketing Mix has_________ elements.
3
2
4
Place refers to __________________.
the goods or the services of the business is selling.
how much people will pay for the product.
where the product will be sold
Price refers to _________.
where the product will be sold
How much people will to pay for the product
how the business tells people about the product
Promotion refers to _____________.
where the product will be sold
how the business tells people about the product
where the product will be sold
Which of the 4P's does this represent: T-Shirt
Product
Price
Place
Promotion
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
Brands tend to charge customers
more for their products
less for their products
2 disadvantages of branding are..
The business gains a huge following of loyal customers.
The business' products can be easily copied and sold for a much cheaper price.
A poor brand can affect the whole range of products produced by the manufacturer.
The company cannot release new collections.
What high street shop is very popular for selling brand "dupes"
Forever 21
H&M
Primark
Topshop
A well known brand might be seen as a guarantee of high quality. With some brands there can be an element of “snob value” in using them.
True
False
In what ways can a brand be easily recognisable?
By its logo
By the price
By the taste
By its packaging
When setting a price, a business has to consider...? (Select all that apply)
The price charged by competitors
The price of other products in the brand
How much profit is wanted
How much the product costs to make
How does a coupon work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a loyalty scheme work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a free sample work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
Advantages of e-commerce for the business include (Select all that apply):
There is no guarantee of product quality
More reach to customers, there is no geographic limitations
Mechanical failures can cause unpredictable effects on the total processes.
Easy to start and manage a business if it is online
Advantages of e-commerce for the customer include (Select all that apply):
Convenience for customers - they don't need to leave their houses
There is no guarantee of product quality
Lower prices available online
Mechanical failures can cause unpredictable effects on the total processes.
