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WorksheetsMKT 4-2 Tools, Methods, and Metrics Used for Promotion, part 1
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
What is the main focus of visual merchandising?
a)
Attracting customers through visual displays
b)
Sending direct mail to customers
c)
Using print media for advertising
d)
Creating TV commercials
2.
What is the main characteristic of owned media?
a)
Media created by a business
b)
Media shared on social platforms
c)
Media paid for by a company
d)
Media that is earned from impressing customers
3.
Which type of promotion involves using email addresses to share business updates?
a)
Email marketing
b)
Broadcast advertising
c)
Telemarketing
d)
Print advertising
4.
What is the main purpose of advertising according to Henry Ford?
a)
To save money
b)
To lose money
c)
To inform potential customers
d)
To stop time
5.
What is the purpose of shared media in promotion?
a)
To rely on traditional advertising methods
b)
To attract customers through visual displays
c)
To encourage users to share content online
d)
To spread information quickly
6.
Which form of promotion uses digital means like search engines and social media?
a)
Telemarketing
b)
Broadcast advertising
c)
Print advertising
d)
Social media marketing
7.
What is the goal of viral marketing?
a)
To keep information private
b)
To spread information quickly
c)
To limit brand exposure
d)
To reduce customer engagement
8.
What is the main focus of guerrilla marketing?
a)
Predictable outcomes
b)
Low-cost strategy
c)
High-cost strategy
d)
Traditional approach
9.
Which form of promotion involves using social media platforms to promote products and services?
a)
Social media marketing
b)
Telemarketing
c)
Broadcast advertising
d)
Print advertising
10.
Which type of media is any media that a company pays for?
a)
Shared media
b)
Earned media
c)
Paid media
d)
Owned media
11.
What is the concept of earned media in promotion?
a)
Media that is earned from impressing customers
b)
Media that is shared on social platforms
c)
Media that is created by a business
d)
Media that a company pays for
12.
What is the concept of Influencer marketing?
a)
Sending direct mail to customers
b)
Using print media for advertising
c)
Creating TV commercials
d)
Paying content creators to promote brands
13.
What is the goal of grassroots marketing?
a)
To use paid media only
b)
To target large groups of people
c)
To rely on traditional advertising methods
d)
To target small groups of people
14.
Which of the following is NOT a type of traditional promotion?
a)
Social media marketing
b)
Print advertising
c)
Direct mail
d)
Telemarketing
15.
What does PESO stand for in categorizing digital promotion efforts?
a)
Paid, Earned, Shared, Owned
b)
Print, Email, Social, Online
c)
Public, Email, SEO, Owned
d)
Promotion, Email, Social, Outreach
16.
What is the main goal of influencer marketing?
a)
To create TV commercials
b)
To use print media for advertising
c)
To promote brands through content creators
d)
To rely on traditional advertising methods
17.
What is the purpose of email marketing?
a)
To share periodic business updates
b)
To increase print advertising
c)
To collect customer phone numbers
d)
To create TV commercials
18.
What is the main characteristic of guerrilla marketing?
a)
Traditional approach
b)
High-cost strategy
c)
Predictable outcomes
d)
Low-cost strategy
19.
Which type of promotion involves using physically printed media like newspapers and magazines?
a)
Telemarketing
b)
Direct mail
c)
Print advertising
d)
Broadcast advertising
20.
Which form of promotion involves using visual displays to attract customers?
a)
Direct mail
b)
Telemarketing
c)
Grassroots marketing
d)
Visual merchandising
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