________ calls for dividing the market into regions, states, counties, cities, or even

neighborhoods

________ segmentation divides the market into segments based on variables such as age, life-

cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

________ segmentation divides buyers into different segments based on social class, lifestyle, or

personality characteristics

Consumers who show their allegiance to brands, stores, or companies help marketers to segment

consumers by their ________

An American cola-manufacturing company that primarily targets rebellious and adventurous

people most likely uses ________ segmentation

Through ________ differentiation, brands can be differentiated on features, performance, or

style and design.

Even when competing offers look the same, buyers may perceive a difference based on

________ differentiation.

________ positioning involves providing the most upscale product or service and charging a

higher price to cover the higher costs.

A product position is the way a product is defined by consumers on important attributes.