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WorksheetsMarketing Information & Research
Total questions: 20
Worksheet time: 7mins
This involves the process and methods used to gather information, analyze it, and report findings related to marketing of goods and services
Survey Creation
Marketing Research
Advertising Selection
Marketing Discovery
A small number representative of a large group
Sample
Cohort
Analytics
Data Mining
The first step in Marketing Research is to
Collect the Data
Identify and Define the Problem
Develop the Process for Data Collection
Analyze & Report the Data
Data is_____________
a collection of facts and figures
useful if it is organised
unprocessed information
All of the above
Information is______________ that is valuable and meaningful to a specific user.
raw data
picture data
primary data
processed data
Following is not the method of primary data collection...
Questionnaire
Interview
Observation
Publications
Data mining is a process of ___________ useful data from a larger database.
extracting
adding
deleting
reducing
_______ data refers to the data which is readily available.
Secondary
Primary
Outdated
_______ data is the first hand information collected for research.
Secondary
Primary
Outdated
A set of questions posed to a group of people to determine how that group thinks.
Observation
Interview
Focus Group
Survey
In a process called data mining, computer algorithms search for ______________ in the data.
Details
Patterns
Information
Method
____________________ is marketing information that helps marketers and other members of an organization better understand their competitors and competitive market dynamics.
Competitive intelligence
Data
Patterns
Information
What does Qualitative research explore?
Ideas
Perception
Behavior
All the above
"Quantitative research collects information that can easily?"
Counted
Tabulated
Statistically analyzed
All the above
Interviewers cause marketing-research errors when they
allow respondents to answer questions honestly
communicate clearly with respondents.
ask the respondents to answer all of the questions.
express a biased attitude when asking questions.
Which of the following is an example of a secondary source of data that a business can obtain internally
Sales report
Trade Journal
Government web site
Magazine article
Which of the following situations indicates that a marketer should contact marketing research to resolve a problem:
Declining inflation
Testing new products
Monitoring competitors
Losing market share
When evaluating the wording of a survey, the editor should make sure that each question contains
clear, technical terms
impressive but vague language
simple words without jargon
vocabulary with dual meanings
