NEW
Font size
WorksheetsBoston Matrix Edexcel 1.3
Total questions: 10
Worksheet time: 5mins
What are the two dimensions that are used to determine the position of a product or brand in the Boston Matrix?
Sales & profits
Market share & market growth
Share price & market share
Selling price & market demand
A benefit of using the Boston Matrix to make decisions is that it may help a business
Save money on budgeting
Get rid of employees who are not needed
Launch products before they are ready
Focus on products with the most potential
Which category in the Boston Matrix is for the least successful products?
Cash Cows
Stars
Question Mark / Problem Child
Dog
Which of these businesses is most likely to use the Boston Matrix
Aldi
Local window cleaner
Unilever
Sellotape
A key reason for a business to have a balanced portfolio of products is to
Raise finance
Recruit staff
Spread risk
Encourage innovation
A product in a fast-growing market significantly increases its market share. It looks like it is now a
Cash Cow
Question Mark / Problem child
Star
Dog
One limitation of the Boston Matrix is that:
A cash cow will not be profitable
High market share may not mean high profit
Firms cannot invest in Dogs
It is easy to measure market share
A product with a high share of a mature market would be classified as a
Star
Question mark / Problem child
Dog
Cash Cow
Products in which two categories of the Boston Matrix are most likely to generate positive cash flows?
Cash cows and Dogs
Question mark/Problem child and Stars
Dogs and Stars
Stars and Cash cows
The Boston Matrix is used to help a firm manage its
Organisational structure
Product portfolio
Share price
Cash flow
