A specific group of people that a business is trying to reach is known as

Market segmentation is:

Statistics about consumers based on their knowledge, use or response to a product

Statistics about where people live

Studies of consumers based on social and psychological characteristics such as attitudes, interests and opinions

Which is not part of the marketing mix?

The amount of money a consumer will pay for a product

Any form of communication that a business uses to inform, persuade or remind people to buy their product

Unpaid mention of a business or its merchandise in the media