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Worksheets(PMK1213) CHAPTER 1 ACTIVITY
Total questions: 20
Worksheet time: 10mins
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
True or False?
Email is an example of indirect marketing.
True
False
The act of buying of the same brand over and over again is known as ...
prospective buyer
advertising campaign
company image
buying habit
True or False?
Sponsoring sports events is an example of marketing.
True
False
..................... are people who have a big social media following.
Borrowers
Investors
Influencers
Bankers
A ...................... is a special saying made from a few words that helps identify the company or brand.
logo
coupon
banner
slogan
When someone famous uses their own image to help promote a particular product, it is called ........... .
billboard
endorsement
placement
spread
Which of these types of advertising is NOT mass media?
television
word of mouth
internet
radio
________ buy from wholesalers and sell to consumers.
retailers
wholesalers
distributors
consumers
Which business has this logo?
BP
Shell
Tesco
Which business has this logo?
Amazon
Spotify
Netflix
Sky
Which business has the slogan.. "eat fresh"?
McDonalds
Subway
Burger King
Starbucks
Which business has the slogan.. "because you're worth it"?
Head and Shoulders
L'Oreal Paris
MAC
GHD
Which business has the slogan.. "just do it"?
Adidas
Under Armour
Nike
Puma
Out of the following which are NOT goods?
Hammers
Autos
Dry cleaning
Financial services
Clothing
Out of the following which are NOT services?
insurance
Dry cleaning
Ironing
Automobiles
Clothing
Philip Kotler is Father of Modern Marketing.
True
False
