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WorksheetsStrategic Marketing: Topic 2
Total questions: 10
Worksheet time: 2mins
Choose the correct strategic style: If the industry is unpredictable and can’t be changed…
Adaptive
Classical
Shaping
Visionary
Choose the correct strategic style: If the industry is predictable and can be changed…
Adaptive
Classical
Shaping
Visionary
Mission statements sometimes also include a vision statement.
True
False
The review of the external environment is broken down into two main parts. The remote environment includes:
PEST/PESTLE
Product Life Cycle
Market Analysis
Competitor Review
Abell suggests that market boundaries should be determined by choices along three dimensions:
Technology, customer function and customer group
Technology, innovation and marketing
Customer function, sales group and technology
Customer group, geographic boundaries and product substitutability
Situation Analysis moves in the following process:
Remote > Near > Firm
Near > Remote > Firm
Firm > Remote > Near
Remote > Firm > Near
Political factors can include:
Regional trade and trading areas
Materials
Sociological
Interest Rates
Legal factors can include:
Patents
Communications and information
Levels of Regulation
Taxation
Economic factors can include:
Savings rates
Cultural
Taxation
Demographic
Technological factors can include:
Transportation
Saving Rates
Laws
Waste & Recycling
