WorksheetsPST Day 4 Quiz
Total questions: 10
Worksheet time: 12mins
This solution connects people with the most relevant products and services for them.
Commerce Manager
Product Catalog
Dynamic Product Ads
CAPI
What are the two options for targeting in Dynamic Ads?
Retargeting
Expansion
Broad audiences
Detailed targeting
This is a container that holds information about items a business wants to advertise or sell on Facebook, including product ID, description, image, price, and availability.
Commerce Manager
Dynamic ads
Business Manager
Catalog
Which method of uploading products to the catalog allows advertisers sync items directly with Facebook from the ecommerce service platform?
Manual upload
Bulk upload
Connect e-commerce partner
Use a Pixel
This represents an algorithmic, automated process that helps maximize the potential of your campaigns.
Audience targeting
Optimization
Bidding
Machine Learning
When discovering advertiser's budget, what information should we look at? Select ALL correct answers.
Price of Product / Service
Total Marketing Budget
Past Year / Quarter Spend
Current CPA / CPC
Number of ad accounts
In Store Traffic objectives help local businesses increase the recognition and move audience from social platform to their physical stores.
True
False
What are the Best Practices for In Store Traffic objective?
Choose the distance around your business.
Use bid cap and narrow your audiences.
Highest Volume bidding strategy is strongly recommended
Set up creatives and content that can build engagement to different types of customers
Broaden your audience. Recommended size is 55K.
What are the Best Practices to attract local audiences?
Provide constant updates, deals, events, news (e.g. introduce a deal of the week).
Stand out from local competitors. Make local explorers feel special and satisfy their desire for discovery and inspiration.
You don't need to pay attention to your online presence on social media.
Offer additional incentives for being connected on Facebook, Instagram
We use this targeting strategy to exclude people who already made the purchase for a specific number of days.
Detailed Targeting Expansion
Lookalike Audience
Custom Audience Exclusion
Broad Targeting
