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Review Quiz

Total questions: 15

Worksheet time: 15mins

Name
Class
Date
1.

Shopee website goes in what section of the Business Model Canvas?

a)

Customer Relationships

b)

Channels

c)

Customer Segments

d)

Key partners

2.

This product is compact and an all in one that is easy to use; this is an example of what section of the BMC?

a)

Customer Segment

b)

Value Proposition

c)

Key Activities

d)

Key Resources

3.

Which of the following questions is related to the value proposition in a business model canvas?

a)

How much is a customer willing to pay for the service or product we offer?

b)

What is the problem we are trying to help our customer solve?

c)

How much is our goods or services worth in the market?

d)

Is there anyone in the field who is doing the same job at a lower cost?

4.

The niche market is an example of?

a)

Costumer Segments

b)

Revenue Streams

c)

Value Proposition

d)

Costumer Relationships

5.

Refer new customer, get 5% discount, loyalty card, collect points to redeem cash 

a)

Customer Relationships

b)

Key Partners

c)

Channel

d)

Value Proposition

6.

Shoes of Prey is a company that allows customers to design their own shoes from style to materials and colour. This is an example of:

a)

Co-creation

b)

Dedicated personal assistance

c)

Key Partners 

d)

Automated service

7.

This product solves the problem of headphones tangling while they are being stored in your pocket or book bag; this is an example of what section of the BMC?

a)

Customer Segment

b)

Value Proposition

c)

Key Activities

d)

Key Resources

8.

Main Revenue Streams of Air BnB

a)

Lending/Renting

b)

Licensing

c)

Brokerage Fees

d)

Usage Fees

9.

A marketer in Bali uses caste in classifying buyers, this means that the marketer is doing geographic segmentation.

a)

True

b)

False

10.

Lifebuoy claims its product is a health soap.

a)

Customer Segment

b)

Value Proposition

c)

Key Activities

d)

Key Resources

11.

The customer pays a car rental company to rent a car for how many miles they travel.

a)

Lending/Renting

b)

Licensing

c)

Brokerage Fees

d)

Usage Fees

12.

Uber users to connect to Spotify and stream their favorite music while on a ride.

a)

Strategic Alliance

b)

Buyer Relationship

c)

Supplier Relationship

13.

Nolwazi lived in a rural area in Botswana and made baskets to sell to the tourists. The local government gave her a loan to buy a car to take the baskets to the city market. Which key resources increased?

a)

Human-Made Resources

b)

Human Resources

c)

Natural Resources

14.

Reena makes a living by selling paintings of the town in which she lives. She sells them in an open-air market once a week. To be able to sell more pictures in a week she decides to buy a studio, pay someone to help in the studio and try to increase demand by advertising in the local paper. Which key resources were changed?

a)

Human-Made Resources only

b)

Human Resources & Human-Made Resources

c)

Human Resources & Natural Resources

d)

Human Resources only

15.

Caribbean Constructions is planning to expand a complex of resort condos in the Bahama Islands. Which of these is a fixed cost for their project?

a)

land for the the new buildings

b)

concrete to build on the new site

c)

paint for the new condos

d)

windows for the new condos