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Chapter 1 Bringing Information to an Audience

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Did not look like they used to. Often were only one sheet long and contained little of what they are now. Publick Occurences was first attempt.

a)

First Websites

b)

First Newspapers

c)

First Newsbites

d)

First Texting

2.

Journalism that crusades for social justice or to expose wrongdoing.

a)

Yellow journalism

b)

Sedition

c)

Libel

d)

Muckraking

3.

A sensational brand of journalism given to hoaxes, altered photographs, screaming headlines, frauds and endless promotions of the newspapers themselves. The term derives from the term Yellow Kid. A cartoon character popular in the late nineteenth century.

a)

Yellow journalism

b)

Sedition

c)

Libel

d)

Muckraking

4.

(n.) a written statement that unfairly or falsely harms the reputation of the person about whom it is made; (v.) to write or publish such a statement

a)

Yellow journalism

b)

Sedition

c)

Libel

d)

Muckraking

5.

News agencies that send bullitins and other information to newspaper, radio, and television offices all over the world

a)

Wire Services

b)

Tabloid Press

c)

Penny Press

d)

Shock Jocks

6.

"fake" news

a)

Wire Services

b)

Tabloid Press

c)

Penny Press

d)

Shock Jocks

7.

Newspapers that, because of technological innovations in printing, were able to drop their price to one cent, therefore making papers affordable to working and middle classes and enabled newspapers to become a genuine mass medium

a)

Wire Services

b)

Tabloid Press

c)

Penny Press

d)

Shock Jocks

8.

Make careers out of being insulting, and outrageous, saying whatever comes to their minds apparently in the hope that their comments will offend.

a)

Wire Services

b)

Tabloid Press

c)

Penny Press

d)

Shock Jocks

9.

A journalist's core role is to bring timely and accurate information and ideas to a mass ________.

a)

media

b)

audience

c)

mania

d)

producer

10.

Text messages can be journalism because the information read or viewed is ________.

a)

timely

b)

exciting

c)

accurate

d)

cool

11.

Text messages are NOT journalism because the information read or viewed is meant to communicate ________.

a)

privately

b)

exciting

c)

accurate

d)

to a mass audience

12.

Text messages can be journalism because the information read or viewed is ________.

a)

timely

b)

exciting

c)

accurate

d)

cool

13.

A student's older sister and her friends were talking about plastic surgery they would like to have. The student recorded video of discussion and posted in online. Was the person who posted the video acting like a journalist?

a)

Yes

b)

No

14.

A student's older sister and her friends were talking about plastic surgery they would like to have. The student researched and wrote an article about plastic surgery. Was the person acting like a journalist?

a)

Yes

b)

No

15.

__________ audience consists of the people who are likely to read or view your publication. People you WANT for readers or viewers, if only you can catch their attention.

a)

Intended

b)

Unintended

c)

Mass

d)

Smart

16.

Everything you publish or broadcast has at least two audiences. __________ audience may be the larger of the two and is potentially all people for all time, including our future employers, as-yet-unborn children, political opponents, and the people who offer scholarships to high school seniors.

a)

Intended

b)

Unintended

c)

Mass

d)

Smart

17.

__________ is one of the three ways journalist can learn from their audience and can give a profile of your audience. Examples include statistics on tests scores, demographics you can get from websites like GreatSchool.org, Ed-Data, and US Census Bureau.

a)

Announcements

b)

Interviews

c)

Documents

d)

Observation

18.

__________ is one of the three ways journalist can learn from their audience and is evidence obtained with your own eyes, ears, and nose and is the second most powerful tool.

a)

Announcements

b)

Interviews

c)

Documents

d)

Observation

19.

__________ are one of the three ways journalist can learn from their audience and are the backbone of journalism and essential tool for learning about people. Professional journalists estimate that they gain 75-80% of their information through this process.

a)

Announcements

b)

Interviews

c)

Documents

d)

Observation

20.

This type of source usually provides professional journalists with the most information.

a)

Secondary Source

b)

Anonymous Source

c)

Friends

d)

Expert Source