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Ocean Strategy

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

Which of the following is a trait of blue ocean strategy?

a)

Beat the competition

b)

Create and capture new demand

c)

Exploit existing demand

d)

Compete in existing market space

2.

The Blue Ocean,

a)

Exploits market

b)

Compete in existing market

c)

Captures new market

d)

Do not exist

3.

What is meant by a red ocean?

a)

There is cutthroat competition for market share.

b)

Companies should stop trading in the market.

c)

Companies are differentiating their products.

d)

Companies have just entered a new market.

4.

Green-ocean thinking focus on ..

a)

Creating services and products for environment concern

b)

Creating services and products in a competitive market

c)

Following the leaders

d)

All of the above

5.

_______ is the foundation of white ocean strategy.

a)

Innovation

b)

Value Creation

c)

Society-Company Shared Value Innovation

d)

Efficiency-Low cost process

6.

Formulation principle in green ocean strategy focuses on ......

a)

extending demand

b)

short term product development

c)

fair market boundaries

d)

creating own customers

7.

___________ is the highest social impact strategy level.

a)

Blue

b)

Green

c)

White

d)

Red

8.

should be categorized in __________ ocean strategy.

a)

blue

b)

green

c)

white

d)

red

9.

should be categorized in __________ ocean strategy.

a)

blue

b)

green

c)

white

d)

red

10.

should be categorized in __________ ocean strategy.

a)

blue

b)

green

c)

white

d)

red

11.

is adopting ______ ocean strategy as the class discussion

a)

blue

b)

green

c)

white

d)

red

12.

implements _______ ocean strategy as discussed in the class.

a)

blue

b)

green

c)

white

d)

red