WorksheetsDigital Marketing Part 1
Total questions: 10
Worksheet time: 5mins
Which of the following is not a characteristic of digital marketing:
Real Time
Uni-Directional
Push and Pull
Measurability
A framework used to organize the digital marketing strategy is
P-O-E-M Framework
P-O-M-E Frame work
Pay Per Click
Owned and Earned
Which of the following is not Owned form of media
Company’s official website
Microsite
Sponsored advertisements
Twitter handle
Which of the following is earned media
Mobile Apps
Blogs
Microsite
Likes and Shares
In the AIDAA model of consumer decision making journey, I stands for
Impression
Improve
Interest
Inspire
As a new marketer at an established footwear firm, which of the following captions would you prefer the most?
Click on this ad to buy shoes
Continue to receive more discount
Limited period offer
Satisfaction Guarantee
SNS in digital marketing stands for
Short New Service
Small Notification Service
Short Notification Service
Simple Notification Service
Google launched AdWords now known as Google Ads during
2003
2000
2001
2002
How can bloggers and influencers be made aware of the practices and values followed by a company?
Media Kit
Predefined Warnings
Document Contract
Internal Policy
As a digital marketer at a commercial firm, what should you have ensured with your data collection facility?
DSL Encryption
HTTP Encrption
FTP Encryption
SSL Encryption
