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WorksheetsQUIZ 7
Total questions: 8
Worksheet time: 4mins
Name
Class
Date
1.
The role of ground rules during focus groups is:
a)
to set some
boundaries for the group discussion and to
honor the time participants are spending
in the research environment
b)
to select the best participants in order to get the best information
c)
to prevent participants from giving wrong answers
d)
to categorize the participants into different groups
2.
Which are the four stages of any focus group?
a)
introduction, main research, wrap-up and closure
b)
introduction, rapport and
reconnaissance, in-depth investigation and closure
c)
introduction, rapport and reconnaissance, main research and closure
d)
introduction, in-depth investigation, wrap-up and bonus questions
3.
Ground rules/guidelines should be
a)
long and very detailed. It is important that participants understand them deeply
b)
non-existent
c)
non-existent only if all participants have participated in focus groups before
d)
short
4.
What are individual in-depth interviews?
a)
Interviews that are conducted face to face with the respondent, in which the subject matter of the interview is explored in detail
b)
Interviews that are conducted between two participants, so they interview individually one another
c)
Interviews that are done face to face only to one participant, in which is easier to force the desired responses, since the person is being interviewed individually
d)
Interviews with the main goal of finding personal details about each individual
5.
A _______ is a comprehensive description and analysis of a single situation
a)
Focus group
b)
Role play
c)
descriptive technique
d)
Case study
6.
Why are qualitative data collected?
a)
to know more about things that cannot be directly observed and measured
b)
to conduct focus groups and in-depth interviews
c)
to avoid doing quantitative research
d)
to research about participant's private information
7.
In nondirective interviews the respondent is given minimum freedom to respond. A strict order of questions must be followed.
a)
True
b)
False
8.
A _____ is the process of obtaining possible ideas or solutions to a marketing
problem from a small group of respondents by discussing it.
a)
marketing research
b)
multiperson interview
c)
focus-group discussion
d)
in-depth interview
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