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WorksheetsConsumer Behaviour
Total questions: 50
Worksheet time: 25mins
Any individual who purchases goods and services from the market for his/her end-use is called a..................
Customer
Purchaser
Consumer
All these
------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
Consumer behavior
Consumer interest
Consumer attitude
Consumer perception
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Consumer behavior
Consumer interest
Consumer attitude
Consumer perception
-------------- refers to how an individual perceives a particular message
Consumer behavior
Consumer interest
Consumer attitude
Consumer interpretation
For which of the following products would the reference group influence be the strongest?
A best-seller novel
A pickup truck
A loaf of bread
A pair of jeans
Primary reference groups include ________________.
College students
Office colleagues
Family and close friends
Sports groups
Secondary reference groups include ________________.
Family and close friends
Sports groups
Ethnic and religious groups
Fraternal organizations and professional associations .
The reason that higher prices may not affect consumer buying is _______________.
Most consumers prefer brand names which have higher prices
70% of the total population looks for quality services and is willing to pay higher prices
Consumers believe that higher prices indicate higher quality or prestige
Most consumers feel that the price is actually affordable
__________ are factors that have been shown to affect consumer behavior.
Brand name, quality, newness, and complexity
Advertising, marketing, product, and price
Outlets, strategies, concept, and brand name
Quality, advertising, product positioning,
For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.
Market research information
Market segmentation variable
Source of understanding competition’s strategy
Source to predict future trends
________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.
Brand
Culture
Product
Price
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.
Economic situations
Situational influences
Consumption decisions
Physiological influences
Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?
The number of years schooling that they had
Their ethnic backgrounds
Their combined annual income
Their occupations
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
Personalities
Values
Finances
Decision makers
In terms of consumption decisions, middle class consumers prefer to _________.
Buy at a market that sells at a whole sale rates.
Buy what is popular
Buy only the brands which sell at affordable prices
Analyze the market and select the best at the lowest prices
_________________ refers to the buying behavior of final consumers.
Consumer buyer behavior
Target market buying
Market segment buying
Business buying behavior
Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
How much money is the consumer willing to spend?
How much does the consumer need the product being offered for sale?
How much does a discount or a coupon affect the purchase rate?
How do consumers respond to various marketing efforts the company might use?
______________ is the most basic cause of a person’s wants and behaviors.
Culture
Social class
Personality
Lifestyle
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
Wife
husband
teenage children
grandparent
A major reason for the changing traditional purchasing roles for families is that:
The economic conditions are forcing more teens to work.
More women than ever hold jobs outside the home
Children are spending more time on the Web
Men and women now shop together or “shop until you drop” for entertainment
The process by which people select, organize, and interpret sensations is called ________.
consumption
perception
adaptation
application
According to Weber's Law, the ________ the initial stimulus, the greater a change must be for people to notice the change.
weaker
stronger
more common
more unusual
Which of the following needs from Maslow's hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be"?
Safety needs
Self-actualization needs
Ego needs
Belongingness needs
Behavioral learning theorists do not focus on internal thought processes; rather, they look to external evidence to study learning. What aspects of the environment are of most concern to behaviorists in studying learning?
Energy and work
Sensation and perception
Thought and memory
Stimulus and response
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Consumer interest
Consumer attitude
Consumer behavior
Consumer perception
The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey
Need Recognition
Information Search
Evaluating Alternatives
Purchase Decision
ACCORDING TO McKINSEY,AMID THIS COVID-19 CRISIS,CONSUMERS TEND TO FOCUS MORE ON:
LUXARY ITEMS
BASIC NEEDS
REAL ESTATE
PHYSICAL SHOPPING
COVID-19 is a health and economic crisis that has a sustainable impact on:
consumer attitudes
consumer preference
consumer buying decision
All of these
In certain dynamic industries such as fashion, food and personal care, the dominant influencing factor pertaining to buying behavior can be:
Personal View
Opinion
Reference Group
All of these
Consumer behaviour includes ______.
a field of study that focuses on consumer activities
search for information and actual purchase
an understanding of consumer thoughts, feelings and actions
All of these
Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior
Cognitive Dissonance
information search
enjoying the product
all the above
Which part of the buyer decision is most closely aligned with Maslow's hierarchy?
Purchase decision
Evaluation of alternatives
Need recognition
Post-purchase behavior
Which part of the buyer decision process is first?
Need recognition
Information search
Purchase decision
Evaluation of alternatives
Consumer satisfaction is necessary to achieve_________and_________.
Profits and employee satisfaction
Good word of mouth and repeat purchases
Good word of mouth and cognitive dissonance
Cognitive dissonance and repeat purchases
Which communication channel provides rapid and efficient means of awareness-knowledge?
Interpersonal
Selective
Interactive
Mass media
Any individual who purchases goods and services from the market for his/her end-use is called a..................
Customer
Purchaser
Consumer
All these
------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
Consumer behavior
Consumer interest
Consumer attitude
Consumer perception
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Consumer behavior
Consumer interest
Consumer attitude
Consumer perception
-------------- refers to how an individual perceives a particular message
Consumer behavior
Consumer interest
Consumer attitude
Consumer interpretation
For which of the following products would the reference group influence be the strongest?
A best-seller novel
A pickup truck
A loaf of bread
A pair of jeans
Primary reference groups include ________________.
College students
Office colleagues
Family and close friends
Sports groups
__________ are factors that have been shown to affect consumer behavior.
Brand name, quality, newness, and complexity
Advertising, marketing, product, and price
Outlets, strategies, concept, and brand name
Quality, advertising, product positioning,
________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.
Brand
Culture
Product
Price
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.
Economic situations
Situational influences
Consumption decisions
Physiological influences
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
Personalities
Values
Finances
Decision makers
In terms of consumption decisions, middle class consumers prefer to _________.
Buy at a market that sells at a whole sale rates.
Buy what is popular
Buy only the brands which sell at affordable prices
Analyze the market and select the best at the lowest prices
_________________ refers to the buying behavior of final consumers.
Consumer buyer behavior
Target market buying
Market segment buying
Business buying behavior
Select from the following, the issues that consumer theory can help to resolve.
A) How consumer allocate their incomes to the purchase of goods and services
B) Problems involving corporate policy
C) Problems involving public policy
D) All of the above
The theory of consumer behavior assumes that consumers can compare and rank all possible market baskets. This assumption is called:
nonsatiation (more is preferred to less).
completeness.
rationality.
transitivity.
