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Consumer Behaviour

Total questions: 50

Worksheet time: 25mins

Name
Class
Date
1.

Any individual who purchases goods and services from the market for his/her end-use is called a..................

a)

Customer

b)

Purchaser

c)

Consumer

d)

All these

2.

------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

a)

Consumer behavior

b)

Consumer interest

c)

Consumer attitude

d)

Consumer perception

3.

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

a)

Consumer behavior

b)

Consumer interest

c)

Consumer attitude

d)

Consumer perception

4.

-------------- refers to how an individual perceives a particular message

a)

Consumer behavior

b)

Consumer interest

c)

Consumer attitude

d)

Consumer interpretation

5.

For which of the following products would the reference group influence be the strongest?

a)

A best-seller novel

b)

A pickup truck

c)

A loaf of bread

d)

A pair of jeans

6.

Primary reference groups include ________________.

a)

College students

b)

Office colleagues

c)

Family and close friends

d)

Sports groups

7.

Secondary reference groups include ________________.

a)

Family and close friends

b)

Sports groups

c)

Ethnic and religious groups

d)

Fraternal organizations and professional associations .

8.

The reason that higher prices may not affect consumer buying is _______________.

a)

Most consumers prefer brand names which have higher prices

b)

70% of the total population looks for quality services and is willing to pay higher prices

c)

Consumers believe that higher prices indicate higher quality or prestige

d)

Most consumers feel that the price is actually affordable

9.

__________ are factors that have been shown to affect consumer behavior.

a)

Brand name, quality, newness, and complexity

b)

Advertising, marketing, product, and price

c)

Outlets, strategies, concept, and brand name

d)

Quality, advertising, product positioning,

10.

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.

a)

Market research information

b)

Market segmentation variable

c)

Source of understanding competition’s strategy

d)

Source to predict future trends

11.

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

a)

Brand

b)

Culture

c)

Product

d)

Price

12.

In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.

a)

Economic situations

b)

Situational influences

c)

Consumption decisions

d)

Physiological influences

13.

Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?

a)

The number of years schooling that they had

b)

Their ethnic backgrounds

c)

Their combined annual income

d)

Their occupations

14.

Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.

a)

Personalities

b)

Values

c)

Finances

d)

Decision makers

15.

In terms of consumption decisions, middle class consumers prefer to _________.

a)

Buy at a market that sells at a whole sale rates.

b)

Buy what is popular

c)

Buy only the brands which sell at affordable prices

d)

Analyze the market and select the best at the lowest prices

16.

_________________ refers to the buying behavior of final consumers.

a)

Consumer buyer behavior

b)

Target market buying

c)

Market segment buying

d)

Business buying behavior

17.

Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:

a)

How much money is the consumer willing to spend?

b)

How much does the consumer need the product being offered for sale?

c)

How much does a discount or a coupon affect the purchase rate?

d)

How do consumers respond to various marketing efforts the company might use?

18.

______________ is the most basic cause of a person’s wants and behaviors.

a)

Culture

b)

Social class

c)

Personality

d)

Lifestyle

19.

 Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family. 

a)

Wife 

b)

husband 

c)

teenage children

d)

grandparent 

20.

A major reason for the changing traditional purchasing roles for families is that:

a)

The economic conditions are forcing more teens to work.

b)

More women than ever hold jobs outside the home

c)

Children are spending more time on the Web

d)

Men and women now shop together or “shop until you drop” for entertainment

21.

The process by which people select, organize, and interpret sensations is called ________.

a)

consumption

b)

perception

c)

adaptation

d)

application

22.

According to Weber's Law, the ________ the initial stimulus, the greater a change must be for people to notice the change.

a)

weaker

b)

stronger

c)

more common

d)

more unusual

23.

Which of the following needs from Maslow's hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be"?

a)

Safety needs

b)

Self-actualization needs

c)

Ego needs

d)

Belongingness needs

24.

Behavioral learning theorists do not focus on internal thought processes; rather, they look to external evidence to study learning. What aspects of the environment are of most concern to behaviorists in studying learning?

a)

Energy and work

b)

Sensation and perception

c)

Thought and memory

d)

Stimulus and response

25.

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

a)

Consumer interest

b)

Consumer attitude

c)

Consumer behavior

d)

Consumer perception

26.

The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey

a)

Need Recognition

b)

Information Search

c)

Evaluating Alternatives

d)

Purchase Decision

27.

ACCORDING TO McKINSEY,AMID THIS COVID-19 CRISIS,CONSUMERS TEND TO FOCUS MORE ON:

a)

LUXARY ITEMS

b)

BASIC NEEDS

c)

REAL ESTATE

d)

PHYSICAL SHOPPING

28.

COVID-19 is a health and economic crisis that has a sustainable impact on:

a)

consumer attitudes

b)

consumer preference

c)

consumer buying decision

d)

All of these

29.

In certain dynamic industries such as fashion, food and personal care, the dominant influencing factor pertaining to buying behavior can be:

a)

Personal View

b)

Opinion

c)

Reference Group

d)

All of these

30.

Consumer behaviour includes ______.

a)

a field of study that focuses on consumer activities

b)

search for information and actual purchase

c)

an understanding of consumer thoughts, feelings and actions

d)

All of these

31.

Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior

a)

Cognitive Dissonance

b)

information search

c)

enjoying the product

d)

all the above

32.

Which part of the buyer decision is most closely aligned with Maslow's hierarchy?

a)

Purchase decision

b)

Evaluation of alternatives

c)

Need recognition

d)

Post-purchase behavior

33.

Which part of the buyer decision process is first?

a)

Need recognition

b)

Information search

c)

Purchase decision

d)

Evaluation of alternatives

34.

Consumer satisfaction is necessary to achieve_________and_________.

a)

Profits and employee satisfaction

b)

Good word of mouth and repeat purchases

c)

Good word of mouth and cognitive dissonance

d)

Cognitive dissonance and repeat purchases

35.

Which communication channel provides rapid and efficient means of awareness-knowledge?

a)

Interpersonal

b)

Selective

c)

Interactive

d)

Mass media

36.
What is the name of the first group of adopters?
a)
Early Adopters
b)
Innovators
c)
Early Majority
d)
Hipsters
37.

Any individual who purchases goods and services from the market for his/her end-use is called a..................

a)

Customer

b)

Purchaser

c)

Consumer

d)

All these

38.

------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

a)

Consumer behavior

b)

Consumer interest

c)

Consumer attitude

d)

Consumer perception

39.

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

a)

Consumer behavior

b)

Consumer interest

c)

Consumer attitude

d)

Consumer perception

40.

-------------- refers to how an individual perceives a particular message

a)

Consumer behavior

b)

Consumer interest

c)

Consumer attitude

d)

Consumer interpretation

41.

For which of the following products would the reference group influence be the strongest?

a)

A best-seller novel

b)

A pickup truck

c)

A loaf of bread

d)

A pair of jeans

42.

Primary reference groups include ________________.

a)

College students

b)

Office colleagues

c)

Family and close friends

d)

Sports groups

43.

__________ are factors that have been shown to affect consumer behavior.

a)

Brand name, quality, newness, and complexity

b)

Advertising, marketing, product, and price

c)

Outlets, strategies, concept, and brand name

d)

Quality, advertising, product positioning,

44.

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

a)

Brand

b)

Culture

c)

Product

d)

Price

45.

In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.

a)

Economic situations

b)

Situational influences

c)

Consumption decisions

d)

Physiological influences

46.

Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.

a)

Personalities

b)

Values

c)

Finances

d)

Decision makers

47.

In terms of consumption decisions, middle class consumers prefer to _________.

a)

Buy at a market that sells at a whole sale rates.

b)

Buy what is popular

c)

Buy only the brands which sell at affordable prices

d)

Analyze the market and select the best at the lowest prices

48.

_________________ refers to the buying behavior of final consumers.

a)

Consumer buyer behavior

b)

Target market buying

c)

Market segment buying

d)

Business buying behavior

49.

Select from the following, the issues that consumer theory can help to resolve.

a)

A) How consumer allocate their incomes to the purchase of goods and services

b)

B) Problems involving corporate policy

c)

C) Problems involving public policy

d)

D) All of the above

50.

The theory of consumer behavior assumes that consumers can compare and rank all possible market baskets. This assumption is called:

a)

nonsatiation (more is preferred to less).

b)

completeness.

c)

rationality.

d)

transitivity.