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WorksheetsStrategic Marketing: Topic 7
Total questions: 10
Worksheet time: 3mins
The customer value creation mix strategies are designed to:
Create, Communicate and Deliver
Create, Develop, Deliver
Communication, Create, Promote
Deliver, Develop, Plan
People who enjoy trying new products and are often the first to do so are known as:
Early adopters
Early majority
Market mavericks
Innovators
Laggards
A group of closely related product items that are related because of marketing, technical or end use considerations is a product:
Category
Dimension
Extension
Line
A consumer product is a good that is:
…a tangible physical entity
…an intangible result of the application of human and mechanical efforts to people or objects.
…a concept, philosophy, image or issue.
A corporate level product strategy entails:
Product mix strategies
Product line strategies
Individual product
Brand strategies
A line extension dimension of change and type of change is:
Depth of line / Addition to line
Depth of line / Deletion to line
Breath of line / Addition to line
Breath of line / Delete to line
An upward stretch is:
Adding items to the higher end of the market
Adding items to the lower end
Adding items to both ends
Adding items at similar price/quality point
Functional modifications are:
Changes relating to a product’s dependability and durability
Changes affecting a product’s versatility, effectiveness, convenience or safety
Changes to the sensory appeal of a product
Packaging is:
Formal product (tangible)
A core product (intangible)
Augmented product (intangible)
Managing different aspects of brands includes the ‘design’. Design includes:
Logos
Brand Equity
Trademark
Brand associations
