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WorksheetsBtech Yr12 POP Quiz
Total questions: 60
Worksheet time: 36mins
Most people think of marketing as just being about advertising and selling of products.
True
False
Tangible, physical consumer ______ are often marketed in different ways to intangible consumer ______.
goods
services
products
services
The consumer is put first – the business attempts to produce what consumers want rather than try to sell them a product they may not really want to buy. It has advantages, especially in fast-changing, volatile consumer markets.
marketing of goods
marketing of services
product orientation
market orientation
Traditional ________ businesses, which assume there will always be a market for the products they make, are fast disappearing. However, product-led marketing still exists.
marketing of goods
marketing of services
product oriented
market oriented
________ can be measured in two ways: volume of sales (units sold) or value of goods sold (revenue).
Market growth
Market size
Competitors and ease of entry
Segmentation
Differentiated or homogeneous products
_______, and increases in it, is often the most effective way to measure the relative success of one business’s marketing strategy against that of its competitors.
Market size
Market growth
Market share
Which term describes firms with a dominant market share in an industry?
Product orientated
Commercial marketers
Market orientated
Market leaders
Which type of marketing is often used by not-for-profit organizations and businesses with a strong emphasis on corporate social responsibility?
Social marketing
Commercial marketing
Market orientation
Market research
Company A’s sales of $100 million in an industry with annual sales of $500 million give it a market share of...
20%
10%
25%
50%
The volume of all units sold or the value of all goods sold by all firms in an industry are the two best measures of...
None of the answers
Market share
Market size
Market
A marketing approach that focuses on supplying to wide-ranging groups of customers in a market, without having split them into separate market segments, such as the markets for bottled water or breakfast cereal.
Market segment
Target market
Product
Mass markets
Business process of creating relationship with and satisfying customers.
Advertisement
Marketing
Market Research
Market Study
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Advertisement
Marketing
Marketing Plan
Marketing Strategy
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
Help produce marketing messages to change or enhance existing perceptions about your products/ services
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
Brand Awareness and Reach is?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
ADVERTISEMENT
ADVERTISING
DISPLAY ADS
SOCIAL MEDIA ADS
Pinterest, Instagram, Facebook are example of ........
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
VIDEO ADS
Based in the customer's perception alone.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
What are you as a marketing team create.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
A marketing .............. refers to a business's overall plan for reaching prospective consumers.
price
promotion
strategy
place
..................... are people who have a big social media following.
Borrowers
Investors
Influencers
Bankers
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
It is your customers into groups based on their _________________ such age, income, gender
Demographic Profile
Demographics
Geographics
Demographic Information
In recent years, product safety and environmental responsibility have become major ________ concerns.
A) branding
B) packaging
C) labeling
D) service
E) product line
Which of the following is a function of promotion?
advertising
market research
improving products
budgeting for marketing activities
Services are intangible, which means
they cost more than products
there will be differences in the type and quality of service provided
they have no physical form
their availability must match their demand at a specific time
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
Target market is _____
a select or specific group identified for a market campaigne
individual shoppers
a focus group designed to identify potential customers
Splitting up your market based on location.
Geographic segmentation
marketing concept
market proposition
product mix
Splitting your market into groups based on age, race, income, education, etc.
Geographic segmentation
marketing concept
demographic segmentation
product mix
Identify, Satisfy, Retain Customers
Factors that Influence Decisions
Market Research
Customer Profile Dimension
Roles of Marketing
Which of these statements about the impacts of marketing are TRUE?
Virtually all of the goods and services you use are marketed.
Marketing impacts our daily lives, our society, and even the environment.
The impacts of marketing can be both positive and negative.
All of the above
What is a niche market?
A market in which businesses sell to a large customer group with similar needs.
A market in which businesses sell to a variety of customers.
A market in which businesses sell to a small customer group with specific needs.
A market in which businesses sell one product to many consumers.
Which of the following is not included in marketing?
Identifying wants/needs of consumers
Understanding competitors’ threats
Telling customers about products & persuading to buy
Developing forecasts to determine sales for the month
Which of the following is not a characteristic of a mass market?
Smaller quantity of products produced
Large customer base
High sales and profits.
Customer needs and wants are less specific.
Market size can be measured in three ways.
currency, quantity, and time
currency, time, and volume
volume, number of people, currency
currency, quantity, or volume
Specialist skills and knowledge is a feature of what market
A mass market
A niche market
Both
A specialist market
Chocolate flavoured ice-cream is.........
A product in a niche market
A product in both markets
A product in a mass market
Very tasty
Living in the midwest is an example of
Demographic
Psychographic
Geographic
Product Useage
A 14-year-old female are examples of
Demographics
Psychographics
Geographics
Product Useage
Dividing a market into like features is known as
the marketing mix
market segmentation
product usage
__________are used to divide the total market for their product into smaller, more specific groups.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household religion
Race
Political preference
To have value, a brand must offer which one of the following?
A simple product range with a defined set of features
A complex product range with a defined set of features
Consistency, a reduced level of perceived risk for the buyer, and a range of functional and emotional attributes which are of value to buyers
An identity through which the customer can trace the party responsible for supplying the product
_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition
Market share
Brand share
Product share
Customer share
Logo is...
an advertisement that shown on TV or social media
a mark, sign, or word that represent an idea into a story
a symbol made up of text and images that identifies a business
a group of colored points on a flat surface that shown effect colors
The product or service that can differentiate from competitors but can satisfy the same needs are called
brand
superbrands
customized brands
value products
The state which describes how well the market offering fulfill the customers' needs
brand imagery
brand feelings
brand salience
brand performance
______ includes two aspects of a brand - its associations and its personality.
a. Brand attitude
b. Brand positioning
c. Brand relationship
d. Brand image
Which is a need?
Pop
Coffee
Water
Gatorade
