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WorksheetsMarketing Application I
Total questions: 20
Worksheet time: 30mins
What are the two types of distribution channels?
Redirect – indirect
Direct – misdirect
Direct – indirect
Who are the members in the distribution channel?
Producer, wholesaler, agent, retailer
Manufacturer, wholesaler, consumer, agent
Wholesaler, retailer, consumer, agent
A manufacturer sell to which of the following
Agent
Consumer
Wholesaler
Who does not take title to the products being sold?
The agent
The wholesaler
The retailer
The producer
Which of the following is not a member in the channel of distribution?
The agent
The producer
The retailer
The consumer
Which distribution channel sells directly to the consumer?
Indirect Channel
Direct Channel
Which distribution channel uses middlemen/intermediaries?
Indirect Channel
Direct Channel
Sometimes the manufacturer/producer may sell to the retailer avoiding one step in the channel.
True
False
An invoice is a bill
True
False
The terms on an involve outline when and how the invoice is to be paid.
True
False
What is the focus on Relationship Era marketing?
Marketing to customers
Selling to customers
Making product for customers
Long-term connection to customer
Which of these statements about market segmentation are TRUE?
The same factors are used to analyze both business and consumer markets
The process involves careful analysis of a range of products
It is the basis for target marketing
All of the above
What type of economic utility involves changing a raw material or assembling parts to make a product
Form
Possession
Place
Information
Which of these items is an example of Place utility?
Arranging special credit programs to purchase a high-ticket item
Packaging related products together in a container for a special price
Putting more expensive products on shelves at eye level
Recording a salesperson as he or she demonstrates a product
The business-to-business (B2B) market includes people who buy products to:
Make other products
Use them in day-to-day operations
Resell them
All of the above
Which of these statements about the impacts of marketing are TRUE?
Virtually all of the goods and services you use are marketed
The impacts of marketing can be both positive and negative
Marketing impacts our daily lives, our society, and even the environment
All of the above
Which market classification includes people who intend to use or benefit from products and do not buy them to make a profit?
Business-to-business market
Consumer market
What is the term that refers to adding value to a product by making it more useful?
Marketing plan
Market segment
Comparison shopping
Economic utility
What goal of marketing that needs to study the market first before putting up a business in a particular area?
Promote value transaction with full regard to the society.
Introduce and innovate product.
Understand the market and its consumers.
Introduce and innovate product.
Having an effective and catchy advertisement for your product refers to what marketing goal?
Understand the market and its consumers.
Introduce and innovate products and services.
Capture customer value to increase profit.
Promote value transaction with regards to the society.
