A major participant in the advertising & promotions process. Used to provide information or entertainment to subscribers.

A _____ system is one in which: the advertising manager controls the ENTIRE promotions operation, including budgeting, coordinating creating, etc.

A ______ system is one in which: a brand manager or management team makes decisions on marketing, advertising & promotion.

_______ were formed so that agencies could provide clients with integrated marketing communications services worldwide.

Individuals who conceive the ideas for ads and write the headlines, subheads & body copy are known as the:

______ boutiques are small ad agencies that provide only creative services & have long been an important part of the advertisement industry.

Another way to compensate an agency is by adding a markup of ______ charges to various services the agency purchases from outside providers.

What are ways agencies gain clients?

________ agencies specialize in the development & strategic use of various digital marketing tools such as websites...

Most companies use a _______ agency to develop & manage promotion contests such as sweepstakes, refunds & rebates, etc.

Understands the advertiser’s marketing and promotion needs and interprets them to agency personnel: