Font size
WorksheetsSports Marketing Unit 1 Quiz
Total questions: 21
Worksheet time: 5hrs 15mins
Patrick makes $1,000 a week. He just paid his bills and has about $300 left still. This money can be referred to as his
Disposable Income
Income Reserves
Marketing Money
Desired Income
Which of the following choices does marketing focus on?
Advertisements
The company's profits
Disposable income
Potential Customers
Many fans of the New York Giants and New York Jets get mad that their team technically plays in New Jersey. This issue is a sports marketing issue.
True
False
The marketing department of companies (including sports/entertainment companies) is involved in which?
Creating/selling products consumers are in need of
The price of the product
Informing consumers about the product
All of these responses
Which of the following could effect the popularity of a sports figure or celebrity?
Wealth
Controversy
Winning (sports) or Awards (entertainers)
All of these answers
Take a look at this picture. It identifies the 4P's of marketing. What do we call these 4P's?
The Marketing Matrix
The Marketing Mix
The Sports Marketing 4Ps
All of these answers are correct
Sports Marketing can be used to sell sports products as well as non sports products
True
False
Which list below are the "4 Extra P's" of Sports Marketing?
Price, Place, Promotion and Product
People, Placement, PR and Price
Planning, Perception, Positioning and Packaging
Planning, Promotion, People, Public View
Two items are the same product and the same price. One is thought of by consumers as the best the other is viewed as "trash" by many. Which of the 4 "extra P's" of sports marketing is being described?
Planning
Perception
Packaging
Position
Lebron James is in commercials for Gatorade, cars, sodas and movies. These are all examples of
Grassroots marketing
Marketing through sports
Marketing of sports
All of these choices
The NFL is trying to get more kids to play flag football. This is a classic example of
Product Planning
Target Market Advertising
Grassroots Marketing
Marketing through Sports
The New York Giants (professional football team) have won a few games to start the year. They start having more commercials on TV about tickets available for fans. This is an example of
Marketing of sports
Marketing through sports
Grassroots Marketing
All choices are correct
Anyone who buys a product is typically referred to as a
Target Market
Purchase Power
Consumers
All choices are correct
Sports marketing is...
a sub division of marketing
the selling of sports products to consumers
the selling of non sports products by using sports as a platform to reach consumers
All answers are correct
This Manchester United jersey is a classic example of what (FYI - Manchester United is a professional soccer team in England)
Marketing Through Sports
Marketing of Sports
Grassroots Marketing
Hospitality Marketing
An NFL (National Football League) team sends their season tickets like this to their customers. This is an example of which part of the sports marketing mix?
Packaging
Positioning
Perception
Price
TV commercials, viral videos, social media, YouTube ads are all examples of what part of the marketing mix?
Price
Product
Place
Promotion
Madison Square Garden in New York City is one of the most famous arenas in the world that many people want to go to. Which part of the marketing mix is this an example of?
The product
People
Public relations
Place
Viewing a concert or sporting event is what part of the marketing mix?
Product
Price
Position
Planning
CCA buys tickets for all students and staff to go to a baseball game as a field trip because the tickets were 75% off for schools. Which statement is true?
CCA are consumers
The 75% off is a promotion to get schools to want to come to the game
The product in this scenario is a baseball game
All these choices are correct
BONUS QUESTION - What is my dog's name? If you say the name out loud you will not get the extra credit AND get 10 POINTS OFF YOUR GRADE
(a)
