WorksheetsChapter 2
Total questions: 10
Worksheet time: 10mins
A consumer has high levels of product involvement when there's high levels of ..................... .
perceived risk
Attachments
Relationships
Observability
A consumer buying his first home that will require him to pay installments every month for the next 7 years will most likely engage in what type of decision-making?
limited decision-making
habitual decision-making
cognitive decision-making
affective decision-making
A consumer realizes that his old computer is slowing down and isn't performing as it is supposed to do , according to the cognitive decision making process , this step is the ............... .
Evaluation of the evoked set
Evaluation of alternatives
Information search
Problem recognition
A consumer who upgrades his flight ticket from economy to business class improving his ideal state is experiencing ________ recognition
opportunity
habitual
Search
need
A consumer who goes grocery shopping every weekend usually engages in a ..................... decision making process .
Affective
Cognitive
habitual
routine
A consumer creates mental shortcuts while in a routine decision to save time and effort , this is called ................. .
determinant
heuristics
detail rule
experience rule
What type of information search is a female customer engaged in when she scans the social media every day for new information on fashion, even though she isn't thinking of buying anything anytime soon?
internal search
ongoing search
External search
delayed search
Of the following products, which one would typically carry high psychological risk for the average consumer?
Microwave
Books
Vacuum Cleaner
Expensive Handbag
When consumers think of buying a soda drink , they think of Coca-Cola , Cocacola is considered a ................... product .
evoked set
exemplar
Original
Consideration set
A consumer is purchasing Fast-food to eat for lunch , he/she associates the store's food quality with how clean the store looks from the outside and bases his choice on that association , which type of mental shortcuts "Heuristics" is used by the consumer ?
Covariation
Country of origin
Familiar brand names
Purchase Situation Factors
