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Chapter 2

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

A consumer has high levels of product involvement when there's high levels of ..................... .

a)

perceived risk

b)

Attachments

c)

Relationships

d)

Observability

2.

A consumer buying his first home that will require him to pay installments every month for the next 7 years will most likely engage in what type of decision-making?

a)

limited decision-making

b)

habitual decision-making

c)

cognitive decision-making

d)

affective decision-making

3.

A consumer realizes that his old computer is slowing down and isn't performing as it is supposed to do , according to the cognitive decision making process , this step is the ............... .

a)

Evaluation of the evoked set

b)

Evaluation of alternatives

c)

Information search

d)

Problem recognition

4.

A consumer who upgrades his flight ticket from economy to business class improving his ideal state is experiencing ________ recognition

a)

opportunity

b)

habitual

c)

Search

d)

need

5.

A consumer who goes grocery shopping every weekend usually engages in a ..................... decision making process .

a)

Affective

b)

Cognitive

c)

habitual

d)

routine

6.

A consumer creates mental shortcuts while in a routine decision to save time and effort , this is called ................. .

a)

determinant

b)

heuristics

c)

detail rule

d)

experience rule

7.

What type of information search is a female customer engaged in when she scans the social media every day for new information on fashion, even though she isn't thinking of buying anything anytime soon?

a)

internal search

b)

ongoing search

c)

External search

d)

delayed search

8.

Of the following products, which one would typically carry high psychological risk for the average consumer?

a)

Microwave

b)

Books

c)

Vacuum Cleaner

d)

Expensive Handbag

9.

When consumers think of buying a soda drink , they think of Coca-Cola , Cocacola is considered a ................... product .

a)

evoked set

b)

exemplar

c)

Original

d)

Consideration set

10.

A consumer is purchasing Fast-food to eat for lunch , he/she associates the store's food quality with how clean the store looks from the outside and bases his choice on that association , which type of mental shortcuts "Heuristics" is used by the consumer ?

a)

Covariation

b)

Country of origin

c)

Familiar brand names

d)

Purchase Situation Factors