WorksheetsSport & Event Marketing I Section 1
Total questions: 44
Worksheet time: 22mins
Which of the following would be considered an event in event marketing:
A restaurant opening
A family vacation
A college graduation ceremony
A kindergarten class party
The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?
Total
Indirect
Fiscal
Direct
A person who sells non-sport products through the use of sport is considered a(n)
sport marketer.
sport salesperson.
non-sport marketer.
advertising marketer.
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?
Target
Mass
Event
Direct
A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
Demand mostly tangible products
Have consumers with artistic talent
Include spectators and participants
Are concerned with environmental issues
A characteristic of an event is that it is produced and consumed in which situation?
During planned intervals
At the same time
By the same group of people
In unemotional ways
Which of the following would be considered an event in event marketing:
A family vacation
A college graduation ceremony
A kindergarten class party
A restaurant opening
A football stadium marketer who sells private luxury boxes to companies interested in entertaining clients works in __________ sales.
season ticket
corporate
group
e-ticket
A person working in advertising sales for a sports team is responsible for
selling group and season tickets.
selling team merchandise.
selling ad space in game programs.
creating licensing agreements.
An employee managing a pro shop that sells golf apparel and equipment works in
merchandising.
community relations.
market research.
public relations.
What are most sports or event products classified as?
Pure goods
Pure services
A combination of goods and services
A combination of rented and owned-goods services
If you are good at communications, which of the following sport or event marketing careers would be a good fit for you:
Public relations
Market research
Ticket management
Ticket sales
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?
Inconsistent
Perishable
Tangible
Consistent
Which statement is true regarding sports marketing?
Corporations sponsor sporting events to decrease their brand recognition.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
The use of high-profile athletes to endorse products does not increase brand recognition.
Sports marketing encompasses only the radio and television media.
Which is an example of promoting a sports event?
Holding a race for a charitable organization
Selling food products to a concession stand
Delivering exercise bikes to retailers
Distributing information about a NASCAR race
A sport marketer responsible for planning a free pregame picnic for fans works in
public relations.
community relations.
advertising.
ticket sales.
What are royalties?
A percentage of expected sales
A percentage of actual sales
A percentage of union dues
A percentage of taxes
Sport marketers working in social media are responsible for
keeping track of ticket sales.
signing sponsorship agreements.
developing digital content.
creating volunteer schedules.
Which is a characteristic of the sports or event industry?
Manages a worldwide media network
Communicates with a limited audience
Provides products that are different for each consumer
Employs only those people who have athletic ability
Which would be a good place to internship if you wanted a career in Sports Marketing?
Charlotte Knights
Walmart
Office Max
Target
The doing of an activity for its inherent satisfaction rather than for some separable consequence.
extrinsic motivation
rational motive
intrinsic motivation
patronage motive
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
Financial
Entertainment
Economic
Physical
Anna plays high school basketball and she hopes to win All Conference MVP for this season.
extrinsic motivation
rational motive
intrinsic motivation
patronage motive
My favorite team is the Charlotte Hornets.
extrinsic motivation
rational motive
intrinsic motivation
patronage motive
The core benefits to customers who purchase sports products include entertainment, health, and which other component?
Promotion
Independence
Achievement
Adaptability
Equipment that is sold to a sports team and used by its athletes is considered
sporting goods.
memorabilia.
compensation.
personal property.
Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result?
An appreciation for physical strength of others
A need to take emotional risks
A sense of pride and accomplishment
A feeling of purpose and belonging
Ryan loves baseball and plays year-round in several community leagues. He is very goal-oriented, focused, and is out to win every game. In this situation, why does Ryan participate in sports?
He wants to maintain a healthy lifestyle.
He has a laid-back attitude.
He is very competitive by nature.
He enjoys socializing with teammates.
Which of the following are sporting goods:
Sport magazines
Barbecue chicken wings
Player’s’ autographs
Licensed merchandise
Surrounding communities benefit from professional sports teams by which action occurring?
Endorsing local political candidates
Attracting tourist dollars
Hiring handlers to make sure athletes behave
Making seat licenses available to season ticket holders
People who join a health club to lift weights and improve their athletic performance are participating in sport marketing by using
personal training.
personal motivation.
sports information.
non-sport products.
Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?
The thrill of competition and social status
Low membership costs and sport appreciation
Personal improvement and social facilitation
The need for recognition and personal values
Which of the following are considered organized sport participants:
People out for a morning run
High school soccer team members
Friends swimming at the beach
Corporate football sponsors
Which of the following is an example of a professional athlete:
A major league baseball player
An Olympic track and field athlete
A college basketball player
An amateur tennis player
One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?
Their occupation
Closed to the public
Free of charge
Played for enjoyment
If a school club sells popcorn during the school’s soccer games, it is using sport marketing to
sell sporting goods.
sell products at a sporting event.
sponsor the team.
promote non-sport services.
One characteristic of event marketing involves promoting and selling which product or service?
Unique experience
Tangible product
Nonperishable item
Physical appeal
Which of the following positions is a sport-marketing position:
Head coach
Advertising director
Director of hockey operations
Chief financial officer
Athletes are often considered to be particularly effective promoting products related to which of their areas?
Education
Background
Sport
Lifestyle
A characteristic of an event is that it is produced and consumed in which situation?
During planned intervals
By the same group of people
In unemotional ways
At the same time
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You’re in charge of advertising. Which of the following would be your responsibility:
Buying commercial time on television
Researching the target audience
Conducting test drives
Taking ticket orders
For a sports organization, which marketing activities involve responsibility for licensing activities?
Community relations
Public relations
Merchandising
Sales
Which is an example of a licensed product?
NASCAR earrings
Buick invitational golf tournament
Converse shoes
Wheaties cereal box featuring an athlete
Which persons help create the excitement and enthusiasm that make the games what they are?
Team owners
Spectators
Coaches
Trainers
