Groups or customers within a large market who share common characteristics

Description of the characteristics of the person or company that is likely to purchase a product of service

Data that describe a group of people in terms of age, marital status, family size, ethnicity, gender, profession, education, and income

Data that describes a group of people in terms of their tastes, opinions, personality traits, and lifestyle habtis

Use-Base Data is data that helps you determine how often potential customers use a particular service

Data that help you determine where potential customers live and how far they will travel to do business with you

A system for collecting, recording, and analyzing information about customers

Information collected for the very first time to fit a specific purpose

List of questions you would like to ask your customers to find out demographic and psychographic information

An in-depth interview with a group of target customers who provide valuable ideas on products and services

The goal of a new marketing trend that focuses on understanding customers as individuals instead of as part of a group

A business that makes most of its money selling the same of similar products or services to the same market as other business

A business that makes only a small amount of money selling the same or similar products and services to the same market as other businesses

Identifying and examining the characteristics of a competing firm