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Removal Exam MKTG 102

Total questions: 23

Worksheet time: 6mins

Name
Class
Date
1.

An Exchange Between businesses and their customers is referred to as marketing.

a)

Marketers

b)

Marketing

c)

Marketing Management

d)

Marketers Management

2.

A need or a desire that needs to be addressed is identified by the costumer during the.

a)

Purchase Phase

b)

Repurchase Phare

c)

Post Purchase Phase

d)

Prepurchase Phase

3.

The customer is developing a consideration set during the actual buying phase that contains all products that are considered possible candidates for purchase and that excludes brands that have been rejected.

a)

Prepurchase Phase

b)

Repurchase Phase

c)

Purchase Phase

d)

Post Purchase Phase

4.

Customers evaluate their purchases and the purchasing process by asking questions regarding customer happiness, purchase intentions, and the possibility of spreading word of mouth.

a)

Post Purchase Phase

b)

Purchase Phase

c)

Repurchase Phase

d)

Prepurchase Phase

5.

Is the one that can be purchased without giving it any thought.

a)

Occasional

b)

Specialty purchase

c)

Shopping purchase

d)

Convenience item

6.

There are tother purchases that need for consideration or planning.

a)

Convenience item

b)

Ocassional

c)

Specialty Purchase

d)

Shopping Purchase

7.

A purchase could simply be a repeat purchase, like when the office administrator buys the regular brand.

a)

Modified rebuy

b)

New Buy

c)

Straight rebuy

d)

Occasional Buy

8.

As in situation where the supervisor want to try a new vendor.

a)

Modified rebuy

b)

Straight rebuy

c)

New buy

d)

Specialty buy

9.

For instance, the office may be considering making its first purchase, and further research is needed to even determine the pertinent attribute to take into account.

a)

New buy

b)

Modified rebuy

c)

Straight rebuy

d)

Convenience item

10.

To deliver products that meet consumer needs, and work to understand those needs.

a)

Purchase phase

b)

Modified rebuy

c)

Marketers

d)

Costumers

11.

Of course, visual cues are significant to marketers, advertisement, products, print media, product design, and image visualization to support desired lifestyle.

a)

Smell

b)

Taste

c)

Touch

d)

Hearing

e)

Visual Stimuli

12.

Consumer spending increase, according to study, when businesses play upbeat, quickly paced music as background noise.

a)

Smell

b)

Taste

c)

Touch

d)

Hearing

e)

Visual Stimuli

13.

Shopping centers are master at dispersing smells, from the food court to the local coffee shop.

a)

Smell

b)

Taste

c)

Touch

d)

Hearing

e)

Visual Stimuli

14.

To prove that one's own product is superior to the market leader, a typical marketing activity is to conduct blind taste tests.

a)

Smell

b)

Taste

c)

Touch

d)

Hearing

e)

Visual Stimuli

15.

When marketers build well-designed items as opposed to those that are meant to be positioned for value, brand imagery is most often communicated through touch.

a)

Smell

b)

Taste

c)

Touch

d)

Hearing

e)

Visual Stimuli

16.

Various belief are importance weights are combined to form.

a)

Attitude

b)

Power Distance

c)

Cultures

d)

Emotion

17.

Most people are familiar with skinner boxes because this type of learning so well known.

a)

Attitude

b)

Costumer Emotion

c)

Uncertainty Avoidance

d)

Operant Conditioning

18.

The Degree to which individuals with power and those without it are separated in a culture is known as the

a)

Culture

b)

Countries and Culture

c)

Power Distance

d)

Uncertainty Avoidance

19.

The Degree to which people feel uncomfortable in uncertain situations and want to eliminate them by imposing rules and instructions is known as.

a)

Uncertainty Avoidance

b)

Power Distance

c)

Culture

d)

Countries and Culture

20.

Give the 5 Sensation and Perception

4 lines
21.

Give the 3 Kinds of Purchase for Costumer

4 lines
22.

Give the 3 Kinds of of Purchase in B2B Costumers

4 lines
23.

Give the 4 Cross-Cultural Consumer Differences

4 lines